Ballmer Interview Points at Zune’s Uncertain Future
Posted in: cellphone, cellphones, MP3, Today's Chili, top, zune
Not only Steve Ballmer has smashed again the stupid Zune cellphone rumors, but talking with the Financial Times he has pointed out at the possibility of the Zune hardware doom:
Asked if Microsoft would counter with a “Zune Phone”, Mr Ballmer said: “You should not anticipate that.” He added that the company would stick to its strategy of developing software to support a range of mobile devices. That suggests that, if there is a future for Zune, it lies in planting the software and online service linked to the player in other devices.
Ballmer believes that software is what Microsoft does best, so they need to put that software in as many third-party devices as possible, rather than focusing on their own dedicated music device, a market that he believes is declining. [Financial Times via Alley Insider]
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