Hasta La Gadget!

After having already tried to explain itself with metaphor, Carrier IQ is now taking its floundering PR campaign back to basics, with an ostensibly thorough primer on its practices and a slightly less convoluted defense of its privacy standards. This morning, the controversial analytics firm released a lengthy, 19-page document that attempts to explain “what Carrier IQ does and does not do.” In the report, titled “Understanding Carrier IQ Technology,” the company explains the benefit it offers to its clientele of network operators, many of whom rely upon Carrier IQ’s diagnostic data to make sure their infrastructure is up to snuff. It also provides a breakdown of how it collects data, as well as a defense against Trevor Eckhart’s findings, though, as you’ll see, these arguments likely won’t put this saga to bed anytime soon. Read more, after the break.