Chilean PS3 ads show gamer giving blood transfusion to a Nazi
Posted in: ad, ads, advertising, playstation 3, Playstation3, ps3, sony, Today's Chili
You’d think Sony’s ad teams would have learned to stay away from needlessly controversial imagery after that whole “White is coming” PSP debacle or even those “Take a Running Jump Here” ads, but… they haven’t. Check out these Chilean PlayStation 3 ads, which show a modern-day gamer giving a heart transplant to Joan of Arc and a blood transfusion to a Nazi. Yes, Sony has Godwin’d its own advertising. The Nazi in question is supposed to be Erwin Rommel, a highly decorated and respected German field marshal, but it’s not like Sony’s really riffing on that here, and making an ad with a swastika in it that relies on your audience to know the subtle nuances of WWII history just isn’t the smartest move in the world. It’s a pretty simple rule: if you make a video game ad with Nazis in it and it’s not about shooting the Nazis, you’ve screwed up. Let’s just stick with those creeptastic Japanese PS3 spots, okay?
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[Via Copyranter]
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Chilean PS3 ads show gamer giving blood transfusion to a Nazi originally appeared on Engadget on Tue, 29 Sep 2009 13:49:00 EST. Please see our terms for use of feeds.
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