Entelligence: 3D may fall flat
Posted in: column, Features, Panasonic, sony, Today's Chili
The big theme that stood out for me last week at IFA was the idea of 3D driving sales of new TVs. Both Sony and Panasonic made strong plays for 3D at their press conferences, although Sony did a much better job, giving the audience 3D glasses and showing the trailer for “Cloudy with a Chance of Meatballs” along with footage of FIFA Soccer and Gran Turismo running on the PS3 — the cockpit view in GT was particularly impressive. Panasonic’s presentation was a little odder, with the audience being asked to “imagine” what 3D would look like during a slideshow of still images of various events like boxing matches. It was kind of like introducing color TV by showing off a black and white screen and asking the audience to imagine it in color.
I understand the need to drive new sales of TV sets and find some sort of purchase driver. Let’s face it. Screens have gotten large enough, perhaps even too large — if I offered you a 150-inch TV, where would you put it? Resolutions have maxed out and it’s hard to make sets much thinner. OLED displays could be a great purchase driver but are a few years off. So something new needs to drive the market. I’m just not convinced that 3D will really help move things forward.
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Filed under: Home Entertainment
Entelligence: 3D may fall flat originally appeared on Engadget on Tue, 08 Sep 2009 20:00:00 EST. Please see our terms for use of feeds.
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