Macy’s Magical Mirror Means Never Being Naked Again
Posted in: augmented reality, Fashion, Tech Toys, Today's Chili
I guess this was inevitable. Macy’s recently unveiled the “Magic Fitting Room.” It’s a 72-inch mirror display fitted with an iPad interface that will allow users to superimpose a variety of clothes on the viewer, without ever having to remove so much as a sock.
The augmented reality-powered Magic Fitting Room is a collaboration between Macy’s and marketing company LBi
International. The technology made its debut last month as part of New York Fashion Week’s Fashion Night Out and is currently open for use at Macy’s flagship Herald Square location in NYC and will remain there through November.
The mirror also has a social aspect and will allow users to share their photos via Facebook, SMS, and email. “Do I look fat in this?” can now take place half way around the globe.
via Crave, PR Newswire
Post a Comment