Hasta La Gadget!

Major Japanese companies are continuing to use Twitter as a promotional social tool.

Rohto Pharmaceutical Co. Ltd. previously launched its “hada rabu” (ハダラブ, skin love) campaign with a large-scale Web CM (below) involving footage of fifty people showing off their love for their skin.

And now they have a sister site called “Marumaru Rabu” (まるまるラブ, constant love) which displays Twitter posts in animated galleries (below). Users comment by clicking 投稿 (”post”) at the top and log onto their Twitter account through the application. Depending on the monthly theme (December’s is of course Christmas) and the category you chose (family, work etc), you can Tweet what you are doing and how you are showing your love.

Tweeter blackpeel (above) says how he is going to take his dog to a canine cafe for Christmas because the curry is delicious.