Oct 11
Mind-reading your brain’s budget: How neuro-pricing proved Starbucks undercharges
Posted in: Today's ChiliStarbucks could charge you a third more for a cup of coffee and, not only would you pay it, but you’d think it justified, one study of brain waves suggests, opening the door to market testing product pricing using neuroscience. The research, by neurobiologist and former marketing consultant Kai-Markus Müller, took Starbucks coffee as its […]
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