Nike Debuts New Nike+ SportBand

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Get running! Nike gives you extra incentive to hit the road with an enhanced Nike+ SportBand. The device is worn like a watch and shows you your distance, pace, running time, and calories burned with just a glance. It does this by receiving information from a sensor inside Nike+ running shoes. I’ve always liked the SportBand since it doesn’t rely on GPS data and can work on treadmills as well as the open road.

The enhanced Nike+ SportBand offers a new screen with a white background to enhance visibility. It also offers an improved watertight seal, so a little rain won’t ruin your run. It now comes in a range of colors (gray with pink interior, dark gray with yellow interior, and black with red interior).

Runners with an iPod Nano, iPod Touch, or iPhone will be able to hear their running details as they go. The SportBand will be available in the U.S. for $59.

In related news, Nike has merged the nikeplus.com site with nikerunning.com, to create a one-stop destination. The company also announced it would launch a new Nike+ iPhone site optimized for mobile use.

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