Hasta La Gadget!

Yesterday marked the end of yet another iconic American car brand. General Motors on Sunday officially ended production of its 84-year-old Pontiac car line. The line has more or less been dead since last year, when the automotive giant declared bankruptcy. Yesterday was the nail in the proverbial Pontiac coffin, however, when GM let agreements with the brand’s dealers lapse.

“There was no passion for the product,” former GM exec Bill Hoglund told the Associated Press. “The product had to fit what was going on in the corporate system.”

In 2008, the company sold 267,000 Pontiac–that’s less than a third of the one million cars sold during the brand’s peak year–1968. During the 60s and 70s, Pontiac was renowned as the manufacturer of muscle cars like the GTO and the Firebird Trans Am.