Hasta La Gadget!

Since the Fukushima nuclear plant accident there has been an increase in awareness across Japan regarding power saving. Tapping into this, the team at the Japanese creative agency,Dentsu Design Ninja, have come up with a nice social media campaign aimed at spreading the message of energy conservation named “Setsudenpo” (setsuden meaning power saving in Japanese)

Visitors to the site can write their, 140 characters or less, power saving messages and ideas on an envelope held by a carrier pigeon character. A shortened link is then generated and users have the option of sending their message out via Twitter, Facebook or email. Recipients who click on the link are sent to a screen which automatically activates their webcam and asks them to turn off their lights. The webcam recognizes the change in light and displays the message only once the lights have been turned off. Once the message has been displayed it also shows users how much energy has been saved up until now by all the people who have used the service so far. It was nice to see the site also has English instructions for those who can’t read Japanese.

The actual power saving is obviously not a huge amount, but it is a nice creative and interactive concept at spreading the message. Although no product was linked to the campaign we could think of a number that would suit it well, including trying to help Japan’s declining population problem! After all there are certain activities that lend themselves to having turned out the lights and getting romantic.

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