Stanley Levels With the iPhone
Posted in: iPhone, Software, Today's Chili
Stanley’s Level application for the iPhone isn’t the first leveling app, but it is the first we know of from a real tool manufacturer. Better than that, its free.
It’s an interesting move from Stanley, giving away an electronic version of its for-pay products. Of course, this isn’t a replacement for a real level — an iPhone wouldn’t last the day on a building site. And it isn’t just an application, either.
When you hit the “i” button on the main screen, you see an ad for the Stanley FatMax Lighted, a tough level with a light-up vial so you level with the lights out. The product appears to be so new that it doesn’t yet show up on Stanley’s site (or even on the Google), but the search led to the discovery that the company sells a huge range of levels — 56 in total.
It’s an interesting move. Ads are annoying, but give away something genuinely useful that just happens to have an ad on it? Smart. I still have an old apron somewhere which came through the post one day to advertise the UK online grocery shopping site Ocado. I never used it, but the apron works great.
Product page [iTunes]
Press release [Stanley]
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