Hasta La Gadget!

Marketing research company ComScore recently conducted a survey highlighting socioeconomic differences between iPhone and iPod Touch users.

First spotted by Fortune 500’s Philip Elmer-DeWitt, the survey discovered the following about the general iPhone and iPod Touch population:

• 70 percent are men
• 50 percent surf the mobile web more than they read newspapers or magazines
• More than 40 percent use mobile devices more often than their computers to browse the web
• More than 40 percent spend more time on mobile web browsing than they do listening to the radio

But more interesting are the results illuminating what iPhone users and iPod Touch owners don’t have in common:

• iPhone owners are older: 69 percent of iPod Touch users are between 13 to 24 years old; 74 percent of iPhone customers are older than 25
• iPod Touch owners are less wealthy: 78 percent of iPhone users have a household income of $25,000 or more, compared with 66 percent of iPod Touch users
• More iPhone owners are parents: 46 percent of iPhone users have children while only 28 percent of iPod Touch users do

And other more general observations:

• iPod Touch owners are more likely to shop for cellphones (obviously), clothes, TVs and other electronics
• iPhone owners are more likely to spend on traveling, financial services and real estate

Pretty neat, and the results make plenty of sense. I’m surprised iPod Touch owners shop for gadgets more than iPhone owners, though. I always thought the iPhone was a status symbol for spend-happy tech geeks — more so than the iPod Touch. Your thoughts?

See Also:

• IPhone Study: Two Thirds Of Cell Users Ready To Switch Carriers …
• Study: Most Free iPhone Apps Have One-Night Stands
• Study: iPhone Users Not All High Earning Tech Geeks
• If Your iPod Has a Name, You Need to Get Out More
• Study Finds Youth Embracing Traditional Radio

Photo: Steve Rhodes/Flickr