Apr 23

Switched On: Apps like to Movit, Movit

Posted in: Apple, apps, AppStore, ipod touch, IpodTouch, switched on, SwitchedOn, Today's Chili
Ross Rubin contributes Switched On, a column about consumer technology.

Not every company producing smartphones cares much about other kinds of portable devices, but those that do can heed a lesson from Apple. By leveraging the popularity, platform, and distribution of the iPhone, Apple deftly created the market for iPod touch applications. One would now be hard-pressed to name another non-cellular handheld device that has access to as many modern applications as Apple’s flagship digital media player. Under some definitions, it has become the first mass-market Mobile Internet Device (or MID).

Targeting both phone and non-phone platforms has allowed Apple to greatly increase the installed base for iPhone applications. Last month, Apple announced that it had shipped 17 million iPhones, and 13 million iPod touches, increasing the base of devices for “iPhone” applications 76 percent.

Convergent devices like the iPhone and iPod touch are often looked at in terms of their potential to cannibalize a wide swath of other kinds of portable devices. These include the popular (digital cameras, portable navigation devices, handheld gaming platforms), the obscure (remote controls for presentation programs and the Sonos multi-room music system), and the humble (alarm clocks, calculators and pedometers).

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Switched On: Apps like to Movit, Movit originally appeared on Engadget on Thu, 23 Apr 2009 18:05:00 EST. Please see our terms for use of feeds.

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