Twitter might just be way to send messages to friends for some people but of course it is also a way for celebrities to communicate with fans, for companies to do marketing, and even for whole literature movements to develop.
It is also a way to recruit thespians. Theater group twigeki (literally “Twitter theater”) used the service to find the entire cast and crew of its show Fukenzen that opens this week in Tokyo.
All right, it’s not exactly Broadway but the leader of the group, K Kataoka, claims this is a world-first. Using Twitter he put out calls for actors’ auditions, for logo designs, reception staff, stagehands…everyone and everything. Of course, no one has seen the results yet!
Can the connections provided by social media create great art as well? Not sure, but twigeki certainly generated a lot of publicity through the stunt.
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