Nov 18
There is a horrible disease endemic in the tech world, and its name is “iTouch.” For some reason, even people who are otherwise sticklers for accuracy like eWeek [see left] and super-analyst Mary Meeker seem incapable of understanding the product name “iPod touch.” I’m not talking about subtleties like the fact that the “t” in “touch” is lower case. I’m talking about the whole name.
I don’t understand why this gets under my skin so much, but it does. Maybe it’s because the error pops up so frequently in publications that pretend to try to get things right; they wouldn’t be caught dead quoting “Apple CEO Steve-O Jobsy.” By calling the iPod touch an “iTouch,” they’re willfully ignoring something they know to be correct. They’re replacing truth with truthiness. They know the name of the product is the iPod touch. They know you can’t go to an Apple store and buy an iTouch. You can’t load up an iTouch in iTunes. You can’t get apps for an iTouch. That product just doesn’t exist.
If I see someone on the street ignorantly referring to an “iTouch,” that’s one thing. People use slang in all sorts of ways. But people who know better should just cut it out. It’s just not the name of the product, and only Apple can change that.
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