Nov 01

Google promises ‘greater transparency’ for targeted ads, gives users more control over them

Posted in: ad, ads, advertising, Gmail, Google, search, Today's Chili, video
Chances are you’ve visited at least one Google site or another today, and chances are you were delivered some ads tailored just for you while you were there. Exactly how those ads got from the advertiser to you hasn’t always been clear, but Google’s now announced a new effort that it promises will provide “greater transparency and choice” regarding the ads you see. The most immediate change is a new “Why this ad?” link that will be displayed in search results and on Gmail — click on it and Google provides a brief explanation of how that particular ad came to appear on your screen (based on your current search terms, your location, etc.). You’ll also soon be able to access a new Ads Preference Manager, which will let you block specific advertisers or opt out of personalized ads entirely. Google says those options will be appearing “over the coming weeks,” but you can get a peek at what’s in store in the video after the break.

Continue reading Google promises ‘greater transparency’ for targeted ads, gives users more control over them

Google promises ‘greater transparency’ for targeted ads, gives users more control over them originally appeared on Engadget on Tue, 01 Nov 2011 15:58:00 EDT. Please see our terms for use of feeds.

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Oct 25

New Samsung Galaxy Note ad: freedom’s just a stylus away (video)

Posted in: ad, Android, commercial, minipost, samsung, Today's Chili, video

Ever wanted to soar majestically through the clouds? Good news, freedom from your earthly ties is a 5.3-inch display and S Pen away. All that and more in the Galaxy Note ad after the break — though as we can attest, the whole creating beautiful landscapes thing isn’t quite as easy as Samsung’s simulated images make it out to be. No one ever said freedom was simple.

Continue reading New Samsung Galaxy Note ad: freedom’s just a stylus away (video)

New Samsung Galaxy Note ad: freedom’s just a stylus away (video) originally appeared on Engadget on Tue, 25 Oct 2011 15:54:00 EDT. Please see our terms for use of feeds.

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Oct 20

Siri, when will you run your first television ad?

Posted in: ad, Apple, ios 5, Ios5, iPhone, iphone 4s, mobilepostmini, Television, Today's Chili, video
…after the break.

[Thanks everyone who sent this in]

Continue reading Siri, when will you run your first television ad?

Siri, when will you run your first television ad? originally appeared on Engadget on Thu, 20 Oct 2011 22:02:00 EDT. Please see our terms for use of feeds.

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Oct 11

First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful

Posted in: ad, ads, mango, mobilepostcross, nokia, Today's Chili, windows phone, windows phone 7, WindowsPhone, WindowsPhone7, Wp7
Nokia 800 ads

Nokia keeps promising that its first Windows Phone 7 device will be shipping by the end of the year and, though the company is cutting it close, we may actually see that vow fulfilled. It’s already been caught in spy shots a few times over, but now marketing materials for the Nokia 800 have started to leak out. With Nokia World only a few weeks away, it makes sense that the Finnish manufacturer would want a campaign ready to roll. The ads for what was formerly known only as Sea Ray talk up WP7’s social features, with one declaring “Take, tag, sort and share. All in a flash.” It’s hardly a confirmation, but this is as good as sign as we’ve seen that Nokia will actually deliver us a little slice of Mango before it’s time to buy a new calendar.

[Thanks to everyone who sent this in]

First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful originally appeared on Engadget on Tue, 11 Oct 2011 11:43:00 EDT. Please see our terms for use of feeds.

Permalink WinRumors  |  sourcePocketNow  | Email this | Comments

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Aug 31

HP promotes ‘$40 billion’ PC business spin-off with new series of ads

Posted in: ad, HP, Today's Chili

Before today, HP had only expressed that it “will consider a broad range of options” for the future of its Personal Systems Group; and now, said company’s released a series of ads to confirm its intention to spin it off into a separate company. Amidst the lovely (and ironic) mention of HP’s long-lived success with its $40 billion PC business, the underlying message here is all about “staying focused on our customer needs” and to “better anticipate change” — much like being a start-up all over again, as suggested by Executive Vice President Todd Bradley on HP’s website. Of course, the customer in question here is likely from the enterprise sector, as we’ve all learned from CEO Leo Apotheker’s interview at D9, the death of HP’s webOS devices, and the pending acquisition of Autonomy. Still, we’ve yet to hear more concrete plans or even figure out who the potential buyers might be (if any), but for now, you can take a gander at HP’s “sample ad” after the break.

Continue reading HP promotes ‘$40 billion’ PC business spin-off with new series of ads

HP promotes ‘$40 billion’ PC business spin-off with new series of ads originally appeared on Engadget on Wed, 31 Aug 2011 15:09:00 EDT. Please see our terms for use of feeds.

Permalink PCMag  |  sourceHP (1), (2)  | Email this | Comments

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Aug 24

Droid Bionic ad has pretty much everything but a phone (video)

Posted in: ad, advertising, Android, commercial, mobilepostcross, motorola, Today's Chili, verizon, video

The new Droid Bionic ad sure has it all: a Portman-esque lady in an illuminated leather blouse, brandishing a giant sword against a Terminator-looking ‘bot shooting lasers from his hands, all taking place in some crazy sky coliseum thing. As for the actual handset? Not so much on that front, save for a name at the end and a promised September release date — oh, and the implied promise that the phone will literally slice the heads off of its Android brethren. Video after the break.

Continue reading Droid Bionic ad has pretty much everything but a phone (video)

Droid Bionic ad has pretty much everything but a phone (video) originally appeared on Engadget on Wed, 24 Aug 2011 16:01:00 EDT. Please see our terms for use of feeds.

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Aug 24

UK Advertising Authority smacks Motorola for misleading Atrix advert (video)

Posted in: ad, ads, mobilepostcross, motorola, Today's Chili, video
Oh dear. Remember Motorola’s advert claiming the Atrix was the “world’s most powerful smartphone?” Well it’s now been banned in the UK by the Advertising Standards Authority. Viewers complained about the misleading phrase as the Galaxy S II has a faster 1.2 GHz processor, compared to Atrix’s 1GHz. Moto said it meant “powerful” in the sense it could drive various devices — the ASA didn’t agree, since the phrase was read out over the final shot in the advert, where the phone appears in isolation. It ruled that as such, the advert was misleading and can only reappear on UK TV with the contentious phrase removed. Armchair adjudicators can decide for themselves in the video after the break.

Continue reading UK Advertising Authority smacks Motorola for misleading Atrix advert (video)

UK Advertising Authority smacks Motorola for misleading Atrix advert (video) originally appeared on Engadget on Wed, 24 Aug 2011 15:12:00 EDT. Please see our terms for use of feeds.

Permalink Daily Telegraph  |  sourceAdvertising Standards Authority  | Email this | Comments

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Aug 11

Sony’s Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)

Posted in: ad, ads, advertising, camera, concept, hands-on, marketing, privacy, projector, prototype, research, sony, Today's Chili, video

Telepresence, say hello to your future. Humans, say hello to the next generation of Chancellor Sutler. All jesting aside, there’s no question that Big Brother came to mind when eying Sony Computer Science Laboratories’ Face-to-Avatar concept at SIGGRAPH. For all intents and purposes, it’s a motorized blimp with a front-facing camera, microphone, a built-in projector and a WiFi module. It’s capable of hovering above crowds in order to showcase an image of what’s below, or displaying an image of whatever’s being streamed to its wireless apparatus. The folks we spoke to seemed to think that it was still a few years out from being in a marketable state, but we can think of a few governments who’d probably be down to buy in right now. Kidding. Ominous video (and static male figurehead) await you after the break.

Gallery: Sony’s Face-to-Avatar blimp soars through SIGGRAPH 2011

Continue reading Sony’s Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)

Sony’s Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video) originally appeared on Engadget on Thu, 11 Aug 2011 13:30:00 EDT. Please see our terms for use of feeds.

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Jul 29

Microsoft’s Office 365 video takes a jab at Google with “Gmail Man”

Posted in: ad, Gmail, Google, Microsoft, Today's Chili, video

All’s fair in love and war as Microsoft and Google are well aware of. It looks like Microsoft has taken a jab at Google in a video shown at its annual Microsoft Global Exchange sales conference. The conference is held to help the company’s sales representatives sell more Microsoft products. The latest product Microsoft is […]

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Jul 19

Sony’s latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing

Posted in: ad, Android, commercial, honeycomb, sony, tablet, teaser, Today's Chili, video

Ready for yet another S1 / S2 teaser video that tells you more about the marketing team’s potential extra-curricular indulgences and absolutely nothing new about the tablets? Well, drop those tabs and strap in for some doll-voiced la la la’s as Sony leads us even deeper into the late-night realm of desktop toys and the tablets they love. Shots of the stylish slates displaying video and gaming functionality are all but hidden in a “filled with fun” maze of booby-trap triggered contraptions. It’s a romp through the sort of endearing Tim Burton-esque, high-art nightmare Sony’s dabbled in for past Playstation campaigns — so we’re not too surprised. Hit the break to hitch a ride on this video wonderland.

Continue reading Sony’s latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing

Sony’s latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing originally appeared on Engadget on Tue, 19 Jul 2011 13:33:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourcePocket-lint  | Email this | Comments

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