Hasta La Gadget!

Apple has posted a news bulletin for iPhone developers, informing them they may not use the phone’s geolocation features primarily for delivering targeted ads.

What that means is if you’re playing a game that doesn’t use geolocation for gameplay, and all it’s doing is tracking your location to serve location-based ads, it’ll get rejected. (Many media outlets have reported that Apple has banned location-based ads altogether, which is not the case.)

Apple’s news bulletin reads:

The Core Location framework allows you to build applications which know where your users are and can deliver information based on their location, such as local weather, nearby restaurants, ATMs, and other location-based information.

If you build your application with features based on a user’s location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.

Many apps currently serve location-based ads through AdMob, an advertising firm recently acquired by Google. Apple’s new rule implies apps using AdMob ads will get rejected if geolocation is not part of the software’s functionality.

In a statement provided to Wired.com, an Apple spokeswoman said the move was for the benefit of the consumer.

“The Core Location framework allows developers to deliver information to customers based on their location,” an Apple spokeswoman said. “This should be done with the customer’s permission and for a purpose that is directly beneficial to the customer.”

Many, however, have been quick to conclude that the regulation is a move for Quattro Wireless, a mobile advertising company Apple purchased in January, to gain a leg up in mobile advertising against Google’s recently acquired mobile ad firm AdMob. It’s conceivable that Apple could indeed be improving the mobile ad experience for customers, the Core Location regulation could also be an effort to deter developers from serving ads with AdMob.

My friend Matt Buchanan of Gizmodo argues, “It’s not to protect you.”

“It’s not too much of a stretch to see Apple’s ad platform in the future being the best way to deliver ads in apps, which might offer perks like, say, location-based targeted advertising, or more dynamic ads than you can do now on an iPhone,” Buchanan writes. “It’s also not crazy to think Apple’s way is going to be the only way to get some of those features, like location-based ads.”

Updated 12:30 p.m. PDT with a statement from Apple.

Photo: Fr3d.org/Flickr

Now that everyone and their mother’s got a smartphone, you’ve got a pile of sweaty capitalists pounding on the door trying to find every last conceivable way to turn the trend into cold, hard cash. One of the most obvious — quality apps from a central clearinghouse — is proving fruitful through countless official platform app stores, but targeted mobile advertising has to be a close second. Google saw the writing on the wall and snapped up AdMob not long ago; one of AdMob’s competitors, Quattro Wireless, is now rumored to be locked up for a purchase by Apple for a cool $275 million as early as tomorrow. While mobile ads (or ads of any sort, really) aren’t event remotely in Cupertino’s repertoire, it’s easy to see how this could give the company an opportunity to capitalize on the iPhone’s vibrant free app ecosystem, centralize revenue for devs (while stealing a nice little cut for itself), and take back a cottage industry that’s flourished since the App Store’s debut. At this point, it’s unclear what this means for iPhone users — or would-be tablet users, for that matter — but seeing how this jibes with recent Apple IP, this tie-up might actually make a frightening amount of sense.

Apple buying mobile ad network Quattro Wireless for $275M? originally appeared on Engadget on Mon, 04 Jan 2010 23:19:00 EST. Please see our terms for use of feeds.

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There’s hardly a spokesasshole in the world of tech who doesn’t throw around some kind of tagline. And that’s fine because it’s his job, but there’s no reason for you to repeat those taglines. Especially any of these seven.

Droid Does

Verizon’s Droid commercials haven’t been around very long, but I already keep seeing various combination of “iDon’t” and “Droid does” being incorporated into everything from tweets to articles. (Hell, even we couldn’t resist it once or twice.)

I can sort of forgive occurrences of the tagline slipping into reviews or posts about the actual gadget, but several days ago I found myself overhearing a fellow practically reciting the first Droid commercial to mock his buddy’s iPhone preference. I seriously hope that I was in some sort of bizarro coffee shop or that maybe this guy was just an oddity. Please just skip this tagline, because I assure you: That guy sounded like a complete asshole.

There’s an App for That

C’mon. Be honest. How often have you slipped this gem of a tagline into a comment? And how often have you groaned or rolled your eyes because you saw someone else remark that there is in fact an app for that? It was barely funny the first few times, but at this point even your grandma is using it and that oughta tell you something.

And no, changing a word doesn’t make you sound like less of an asshole.

Think Different

Once upon a time, Apple’s “Think Different” commercial made me smile at its cleverness. Then I saw the commercial a second time and I cringed. It’s actually kinda cheesy and the tagline isn’t much better. No matter what the concept behind it is, it basically feels like it’s a nicely cut down version of the trite and overused “think outside of the box” and hearing it used feels just as irritating.

Can You Hear Me Now?

Unless you’re genuinely wondering if the person you’re talking to can hear you, there’s no way to not sound like an asshole when using the “Can you hear me now?” tagline. Not even in an ironic look-at-me-I’m-so-cool-that-I-can-say-this-to-mock-it way.

Besides, while I’m certain that he’s a nice fellow, do you really want to associate yourself with the slightly dorky-looking Verizon Guy?

It Keeps Going, and Going, and Going…

Last weekend I asked a friend how her date went. She remarked that he was like an Energizer bunny. And, as she thought I was confused by the expression, she continued to explain that he “kept going, and going, and going…” and it took me quite some willpower to not break down in tears on the spot. Someone so clever and lovely insisted on using a reference and a tagline so incredibly cliched that I’d initially thought I’d heard wrong. Please. Think of a better description for these things. (Especially since it’s probably inaccurate in that scenario since hardly gentlemen really manage to keep up with that darned bunny rabbit.)

Where Do You Want to Go Today?

Oh, as much as Microsoft’s good old “where do you want to go today?” annoys me, I actually crave to hear it sometimes. Such as in place of that grunt and nod I get from cab drivers. As with the “can you hear me now?” tagline, this one should only be used when you mean it literally and aren’t attempting to make an allusion to the commercial.

Intel Inside

I’ve seen “baby inside,” “beauty inside,” “goddess inside,” “whiskey inside,” and who-knows-what-else inside tshirts, bumper stickers, and undies. Unless I’m seriously mistaken, those are spin-offs to the ancient “Intel inside” and they’re not exactly funny anymore. I doubt that anyone can show me a single example of play on that tagline that won’t make me roll my eyes (but feel free to try). In the meantime: Let’s just not add to the ridiculousness.

There’s something peculiar about Verizon‘s latest addition to its promotional Droid onslaught. Sure, we get the expected Mad Libs-esque hyperboles like “it rips through the web like a circular saw through a ripe banana,” but other nods seem to indicate an acknowledgement that, well, it’s not the prettiest of flagship phone princesses. “Should [a phone be] be a tiara-wearing digitally clueless beauty pageant queen?” (Wonder who that’s a reference to.) Listen Verizon, trading “hairdo for can do” is great and all, but why can’t we simply have both brains and beauty? Still, it’s nice to know the fighting words haven’t all but left the industry. See the ad for yourself after the break.

[Thanks to everyone who sent this in]

Continue reading Verizon ad confirms Droid is a not-quite pretty ‘racehorse duct taped to a Scud missile’

Verizon ad confirms Droid is a not-quite pretty ‘racehorse duct taped to a Scud missile’ originally appeared on Engadget on Thu, 03 Dec 2009 21:08:00 EST. Please see our terms for use of feeds.

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Looks like Verizon’s addicted to the sweet taste of success: following its victory over AT&T regarding the Map For That ads, Big Red’s complaining to the The National Advertising Division of the Council of Better Business Bureaus about Sprint’s “America’s most dependable 3G network” tagline. Verizon says that a recent Nielsen survey shows its network drops fewer calls than Sprint’s, and for now the bureaucrats agree — the board’s asked Sprint to stop airing the ads. For its part, Sprint says one study doesn’t tell the whole tale, and it’s going to keep showing the ads while it appeals to the National Advertising Review Board. In other news, Verizon’s lawyers were seen heading to the local BMW dealership late last night, following a run-in with Sprint’s attorneys at the Mercedes-Benz showroom.

Continue reading Verizon goes after Sprint’s ‘most dependable 3G network’ ad claim

Verizon goes after Sprint’s ‘most dependable 3G network’ ad claim originally appeared on Engadget on Tue, 24 Nov 2009 19:21:00 EST. Please see our terms for use of feeds.

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