Why Cisco’s Flip Flopped in the Camera Business

The retro-looking Flip Mino from 2008 contained 2 GB of memory for storing up to one hour of video. Photo: Jon Snyder/Wired.com

Cisco is shutting down a business unit that it bought for over half-a-billion dollars: the Flip camcorder division.

That’s a shame, considering how high the Flip was flying a few short years ago. It’s also a waste, considering that Cisco bought Flip from Pure Digital only two years ago for a cool $590 million. But Cisco probably had to act fast, because its earnings fell 18 percent in the second quarter of 2011, and CEO John Chambers had to show he was doing something decisive to stanch the flow.

It’s not like the Flip was doing that well of late. When was the last time you saw someone actually using one of these low-quality, “good-enough” Flips? Probably about two years ago.

Just what murdered those cheap, adorable camcorders? The obvious culprit is the general-purpose smartphone. When iPhones and Android phones began shipping with decent cameras for shooting stills, the Flip seemed excessive. When phones got HD video recording, the Flip was downright redundant.

But the smartphone wasn’t the sole cause of the Flip’s fate. The Flip would still be around if Cisco had bothered at all to adapt to the market. After all, there are plenty of camera businesses like Canon that are still alive and well.

Here are a few reasons why the Flip flopped.

Smarter General-Purpose Devices

Let’s get the obvious reason out of the way first. When Steve Jobs introduced the camera-equipped iPod Nano in 2009, he made it clear that the Flip budget camcorder was Apple’s primary target.

We want to get in on this,” said Jobs regarding the budget-camera industry, while showing a slide of the Flip at the 2009 iPod event.

Why buy a cheap camcorder if you could buy an iPod Nano that shot video, too? In addition to the Nano, Apple had already released the iPhone 3GS, also capable of capturing standard-definition video.

Eventually, a slew of Android smartphones also shipped with video-capable cameras, and so did Apple’s iPod Touch. The iPhone 4 and others brought HD video recording to smartphones, eliminating the Flip’s last possible advantage. Suddenly, the notion of carrying around a cheap camcorder in addition to a general-purpose smartphone or iPod seemed impractical — extra bulk in your pocket. A slew of general-purpose devices made the Flip irrelevant.

The Shift to Real-Time Social Networking

The Flip probably wouldn’t have been murdered so easily if Cisco had caught on to something that’s been trendy for years: real-time social networking. To make that work, the Flip would have required an internet connection.

You’d think that would be an easy addition, considering that Cisco is a networking company.

After Apple released the video-equipped iPhone 3GS, Cisco should’ve quickly shipped a Wi-Fi–enabled Flip for customers to immediately shoot and post media on social networking sites such as Flickr and YouTube.

Instead, existing Flip camcorders require a wired connection to a PC in order to transfer the files and upload them to a website. That’s old-school, PC-centric social networking. These days, people like to share their media wherever they are, when it’s happening. Because the Flip lacked a wireless connection to the internet, this was another reason to just buy a smartphone.

Here’s where the Flip had a chance to survive. Kids love social networking and sharing pics and video, and they can’t afford smartphone plans. An affordable, cheap camera with an internet connection would’ve been pretty compelling.

Furthermore, Flip customers didn’t particularly have anywhere they belonged to feel special. Cisco could’ve bolstered an internet-enabled Flip with a unique social network made just for Flip users.

To be fair, evidence shows Cisco was trying to ship a Wi-Fi–enabled Flip, but it moved too slowly. At this point, smartphones are already too far ahead, with popular social media apps such as Instagram and Ustream making them even cooler.

No Compelling High-End Option

Cisco’s line of “high-end” Flip products are yawn-inducing. The high-end Slide HD ($230) includes 16 GB of storage, 720p video and 2x video zoom. For the same price, a low-end iPod Touch includes 8 GB of storage, 720p video, an internet connection and access to hundreds of thousands of apps in the App Store. Which would you choose?

If Cisco had focused on optimizing the high end of its Flip camera line, it would’ve offered a compelling reason to buy a Flip versus a smartphone or iPod.

Imagine a high-end Flip with a Wi-Fi or 3G internet connection, 1080p video, a decent zoom lens, and a touchscreen with apps made just for Flip video and photo. A solid, premium multimedia device would’ve enabled Flip to stand out among the “jack-of-all-trades” multifunction devices out there.

But alas, the Flip is dead. RIP, Flip.


Digitimes Squashes iPad 3 Rumors

ipad 3.JPG

A few months ago, right before the iPad 2 was due to be released, a flurry of rumors started that Apple may release another iPad model before the end of the year. One analyst explained their thoughts were that Apple would eventually want to move to a September release schedule for the iPad, which matches the timeframe we usually see new iPod models. Another source pointed to an unnamed Apple staff member who claimed “If you like the iPad 2, wait until you see the iPad 3!” 
Digitimes, for its part, put the kibosh on those rumors this week, claiming that it’s highly unlikely that Apple will cannibalize its current iPad2 sales to bring out an iPad 3. Digitimes says the original rumors hinged on the iPad 2 being some kind of bridge product between the original iPad and something drastically new, but the iPad 2 is doing just fine of its own accord. 
According to the same article however, Apple is asking its touchscreen manufacturers to investigate the feasibility of making touchscreens that are higher resolution than the current iPad 2’s display, which may lend some credence to the rumor that the iPad 3 will have a Retina Display, but according to the report that work is in the very early stages and not likely to yield a new product this year.

iPhone or iSpy? Feds, Lawyers Tackle Mobile Privacy

Some iPhone apps ask you for permission to track your geographical location. However, some apps pull such data without your approval. Photo: Jon Snyder/Wired.com

If people want to know everything about you, they need look no further than your smartphone. It contains a host of your personal information and leaves a trail of digital footprints everywhere you go.

A proposed class-action lawsuit filed last week alleges that Apple and a handful of app makers are invading user privacy by accessing personal data from customers’ smartphones without permission and sharing it with third-party advertisers.

Concurrently, federal prosecutors in New Jersey are investigating whether several smartphone app makers, including Pandora, are transmitting customer information without proper disclosure. Separately, Congress is mulling legislation aimed at giving consumers the option to tell companies not to track their personal data.

“I’m glad this is coming to light, because I think consumers are waking up to the tracking that’s going on with a computer, but I think there’s an extreme lack of knowledge about the tracking on your iPhone or your iPad,” said Sharon Nissim, consumer privacy counsel of the Electronic Privacy Information Center, which is not involved in the lawsuit.

Plaintiffs Natasha Acosta and Dolma Acevedo-Crespo on April 7 filed a civil complaint against Apple and eight companies providing iPhone or iPad apps, accusing them of violating the Computer Fraud and Abuse Act by intentionally accessing customer information without their authorization. The complaint seeks class-action status on behalf of every iPhone or iPad user who has installed one of the defendant’s apps over the last four years.

Well-known apps named in the lawsuit, which was filed in the district of Puerto Rico, include music-streaming service Pandora, and Dictionary.com.

The complaint accuses both Dictionary.com and Pandora [.pdf] of sharing an iPhone user’s unique device identifier, age, gender and location with third parties, including advertisers. Neither Pandora nor Dictionary.com are services that rely on location, the complaint notes.

The lawsuit cites as evidence an ongoing independent investigation by The Wall Street Journal, which tested 101 apps and found that 56 transmitted the phone’s UDID to third parties without user awareness or consent.

An iPhone does not transmit a customer’s real name, but Apple and third-party apps can identify a device with a string of unique numbers, known as the unique device identifier (UDID).

The problem is, with a UDID and other personal information such as location, age and gender data, a company could easily piece together the real identity of a smartphone user and sell that information to marketers, explained John Nevares, a lawyer representing the class-action complaint.

“When you put those together they’re able to transfer to a third party all your personal information so they can contact you later on and try to sell you something,” Nevares said. He added that this type of activity constitutes fraud and deceptive practices.

EPIC’s Nissim echoed Nevares’ concerns.

“There hasn’t been a lot of recognition that that type of identified number should be treated as personally identifiable information,” Nissim said. “If it’s combined with other information it could be used to identify you, and it becomes a gold mine of data for advertisers.”

Also as a result of The Wall Street Journal’s investigation, a federal grand jury has issued subpoenas to multiple iPhone and Android app makers, including Pandora and Anthony Campiti, creator of the Pumpkin Maker iPhone app. Pumpkin Maker, which is also named in the New Zealand class-action complaint, is an app that allows customers to carve virtual jack-o’-lanterns. The WSJ found that this app shares UDID and location data with advertisers.

The federal investigation is significant, because it could result in criminal charges against companies accused of committing fraud, the WSJ notes. However, it’s rare that companies get charged with criminal offenses, so the investigation may evolve into a civil issue, meaning companies could be forced to pay monetary damages and promise to cease these practices.

“They’re just doing information-gathering to get a better understanding” of the industry, Campiti told WSJ. “We’re not doing anything wrong and neither is anyone else doing anything wrong.”

Apple declined to comment on this story.

However, an Apple spokeswoman referred Wired.com to Apple’s privacy policy, which states, “We may collect information such as occupation, language, zip code, area code, unique device identifier, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising.”

Issues of mobile privacy are not unique to the United States. In Germany, politician and privacy advocate Malte Spitz sued his carrier, Deutsche Telekom, to get all the information it had on him.

The telecom giant handed over to Spitz a gigantic file revealing it had tracked him 35,000 times between August 2009 and February 2010 — enough data points for German newspaper Die Zeit to compile an interactive map and video tracking his every move for six months.

In response to the Spitz incident, two U.S. Congressmen are urging American phone companies AT&T, Verizon, Sprint and T-Mobile to disclose their data collection practices.

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Mobee’s Magic Bar brings inductive charging to your Apple bluetooth keyboard and Magic Trackpad

The wise folks who brought us the inductive Magic Charger for the Magic Mouse are now back with a new trick up their sleeves. This time we have the Mobee Magic Bar, which can energise either an Apple Wireless Keyboard or a Magic Trackpad thanks to their identical dual AA battery compartment. To get some wireless charging action, simply install the supplied battery cylinder to either device (presumably extra cylinders will also be available for purchasing), and then slide the protruding part into the charging dock. Of course, the nature of this setup limits the number of compatible devices (unlike the flat Magic Charger), but this is still more convenient than unscrewing the lid every time you run out of juice. If this Magic Bar tickles your fancy, you can pick one up around end of June for $59.90 — pre-order starts on May 15th.

Continue reading Mobee’s Magic Bar brings inductive charging to your Apple bluetooth keyboard and Magic Trackpad

Mobee’s Magic Bar brings inductive charging to your Apple bluetooth keyboard and Magic Trackpad originally appeared on Engadget on Tue, 12 Apr 2011 01:56:00 EDT. Please see our terms for use of feeds.

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Head Tracking Software Provides the iPad 2 with Glasses-Free 3-D

Researchers transformed the iPad 2 into a 3-D display using its front-facing camera

Turns out you don’t need a special display to get 3-D images and effects on a tablet like Apple’s iPad 2.

Thanks to the new iPad’s front-facing camera, researchers at France’s Engineering Human-Computer Interaction Research Group have been able to deliver real-time glasses-free 3-D using some clever head-tracking software.

The system is named “Head-Coupled Perspective” and works by following your head movements to provide a 3-D image that extends into the screen rather than towards your face, somewhat like looking through a window. It could also be applied to other Apple devices that sport a front-facing camera, like the iPhone 4.

In the past, there have been applications that use the iPad as a tool for 3-D modeling, as well as iPhone apps and gaming accessories that provide 3-D effects, with varying degrees of success. Johnny Chung Lee also created a similar, albeit more hardware intensive head-tracking system that used a Wiimote and IR-outfitted safety glasses.

Head-Coupled Perspective exists only as a tech demo for now, but may get turned into a full-fledged iOS app at some point.

iPad 2 Gets Glasses-free 3D Display [TUAW]


ShairPort emulator cracks open the door for more unofficial AirPlay streaming options

There’s already a few unofficial AirPlay applications out there, but looks like developer James Laird has now gotten right to the heart of the matter and enabled a whole host of new streaming possibilities. Here’s apparently managed to crack the private key used by Apple in the AirPort Express (literally by ripping one open and dumping the ROM), and he’s used that to build an emulator dubbed “ShairPort,” which will let you stream music from iTunes to any third-party software — or hardware, for that matter, if someone decided to go as far as to build a device that takes advantage of the private key. Have something in mind? You can download the emulator at the source link below.

ShairPort emulator cracks open the door for more unofficial AirPlay streaming options originally appeared on Engadget on Mon, 11 Apr 2011 12:34:00 EDT. Please see our terms for use of feeds.

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Gartner: Apple will dominate tablet space for years, Android won’t drink its milkshake until after 2015

Gartner: Apple will dominate tablet space for years, Android won't drink its milkshake until after 2015

The inundation of tablets upon these very pages from day to day should give you an idea that manufacturers see this as a golden opportunity to grab a big chunk of a fledgling market. According to Gartner, though, the prospects are a little less rosy — for the next five years, anyway. Analyst estimates indicate that the tablet market will boom over the next five years, from 17,610,000 units last year to 294,093,000 in 2015. No, not 294,092,000. 294,093,000. Apple will be the dominant force, its market share not dropping below 50 percent until the terminal year of this study. Android will take up the lion share of the other half, with the remaining dredges shared by MeeGo, WebOS, and QNX. The latter, which powers RIM’s upcoming BlackBerry PlayBook, is scheduled to have a 10 percent share. That’ll be the closest thing to a threat that Google and Apple will face — if you believe any of this.

Update: The figures above are in thousands of units.

Gartner: Apple will dominate tablet space for years, Android won’t drink its milkshake until after 2015 originally appeared on Engadget on Mon, 11 Apr 2011 09:51:00 EDT. Please see our terms for use of feeds.

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Apple hires carbon fiber expert to posit composites

If you’re going to compete in the consumer electronics business then you’d better have a solid grasp of industrial design and materials science. Otherwise, you’re just another manufacturer trying to eke profit from drab slabs of commodity plastic. With the exception of the MacBook, Apple’s entire Mac lineup is currently cut from aluminum. However, Apple’s been caught experimenting with its newly acquired Liquidmetal materials recently, even as rumors swirl around new ultra-lightweight and durable carbon fiber components and enclosures. Speculation about the latter has been fueled by an Apple patent application for a process that would use carbon fiber materials woven into the reinforced device housings of mobile telephones, laptops, desktops, and tablets. Interestingly enough, the patent app was filed by Kevin M. Kenney (developer of the first all carbon fiber bicycle frame) on behalf of Apple back in 2009, a man who changed his job title to “Senior Composites Engineer at Apple Inc.” on LinkedIn at some point after March 1st (according to Google cache). Of course, a carbon fiber laptop is far from unique — just reference the Sony G11 from 2007 or 2008’s Voodoo Envy 133 if you want to see how it’s done. But if Apple makes a wholesale shift to carbon fiber in the months ahead then you can expect the horde of me-too OEMs to follow suit a year later. See the before and after LinkedIn profiles for Kenney after the break.

Continue reading Apple hires carbon fiber expert to posit composites

Apple hires carbon fiber expert to posit composites originally appeared on Engadget on Mon, 11 Apr 2011 09:25:00 EDT. Please see our terms for use of feeds.

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JBL ships AirPlay-enabled On Air speaker dock, charges stiff premium for wireless luxury

It’s a familiar face, sure, but there’s a key ingredient thrown here that’s been lacking on JBL’s prior iDevice docks: AirPlay. We’re still waiting (and waiting) to see if Apple’s going to expand its licensing program to allow third-party vendors the ability to toss in AirPlay video streaming, but for now, JBL’s taking advantage of what’s out there. The On Air Wireless AirPlay speaker dock — which is shipping today to Best Buy and Apple Stores after being teased a few weeks ago — is now good and official, enabling consumers to wirelessly stream their iTunes library from Macs, PCs, iPhones, iPods or iPads right to the dock. Aside from a rather unorthodox design (which should go a long way to dispersing jams in a 360-degree fashion), you’ll also find a color LCD, digital FM radio, an inbuilt alarm clock, DSP technology and a proprietary adapter that enables it to be worn as headgear at your next rave. We’re guessing that final bit makes the $349.99 price tag entirely more palatable.

Continue reading JBL ships AirPlay-enabled On Air speaker dock, charges stiff premium for wireless luxury

JBL ships AirPlay-enabled On Air speaker dock, charges stiff premium for wireless luxury originally appeared on Engadget on Mon, 11 Apr 2011 09:00:00 EDT. Please see our terms for use of feeds.

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Hack Allows iTunes Music Streaming to Any Device

Deconstructing the Airport Express. Photo: Steve Jurvetson/Flickr

Programmer James Laird wanted to help his girlfriend stream her iTunes music in her new house, so he hacked away at Apple’s private key for streaming music, reverse-engineered the script, and made it available to the public.

Laird calls his open source Perl script Shairport, which lets hardware and software receive AirTunes music from iTunes.

Apple uses a public-key encryption scheme for AirTunes streaming. This lets anyone encrypt and stream audio to the AirPort Express (or other compatible device), but iTunes would only stream to Apple devices. Now, with Shairport, iTunes can be tricked into streaming audio to anything at all.

Laird did this by cracking open the AirPort Express (literally), dumping the ROM and then searching around for the private key. Apparently this was easy to find, as Apple had hidden the private key “in the ROM image, using a scheme that made the de-obfuscation code itself stand out like a flare.” He then cracked the crypto and now has the key.

This is combined with an ALAC (Apple Lossless Audio Codec) decoder to make a small package that can be installed on computer. It’s unlikely that hardware manufacturers will risk using this solution, but it’s easy to see how a home user could install it on an unused computer or even a Linux-based router.

That means we’ll likely see some third-party programs taking advantage of Shairport. For example, someone might make an app for the Xbox 360 capable of streaming music from iTunes on your PC. Or, say you have a MacBook Air and want to stream music to your friend’s iMac — Shairport makes this possible.

When up and running, the Shairport machine shows up as a regular AirTunes share in iTunes, or on your iPad or iPhone, and works just as you’d expect, so Laird’s girlfriend can use it just like her old AirPort Express.

I wonder: Will Apple will close this hole? It seems pointless to do so, as this hack will likely only be used by intrepid hackers such as you, dear Gadget Lab reader. Still, with Apple, you never know.

ShairPort 0.01 released [Mafipulation via Hacker News via Apple Insider]

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