Digital Retail: Sekai Camera makes Japan debut with augmented reality technology
Posted in: augmented reality, Fashion, LIFESTYLE / FASHION, MARKETING IDEAS, retail, Today's ChiliThe digital lifestyle application in development from Tonchidot, makes its first public appearance in Japan at the fashion trade show Rooms.
Tonchidot’s “Sekai Camera” made its Japanese debut in the most unusual place: at Tokyo fashion trade show Rooms. While the Japanese creators have presented this iPhone application to “tag the real world” at noteworthy expos overseas (like TechCrunch 50 in San Francisco), they had yet to demonstrate it in their home country.
To catch you up, Sekai Camera (“world camera” in Japanese) is an Augmented Reality iPhone application in development that offers users “pop-up” information about their surroundings, as viewed through the camera screen. Touch any of the approaching icons to pull up the corresponding information into the frame or drop it into your “pocket” for later. Put simply, it’s a kind of Second Life spatial interaction for your, err, first life.
Visitors to a space can also tag the place themselves through comments, photos, and eventually voice recordings, viewed by friends or the public depending on filter settings.
But returning to the first point—it was the fashion industry that got a sneak peak of this future-forward technology. More specifically Rooms is a high-profile, yet invitation only, trade show attended by thousands of buyers, designers, and press. Nonetheless these are professionals who, by reputation, are typically more interested in things more tangible and less tech-y.
Trend Potential
We have been covering the increasing convergence of fashion retail and digital lifestyle trends for some time. To read the rest of this review with more depth, as well as connections to similar trends, you’ll find it all in the Trendpool.