Amazon Disc+ Now Offering 10K DVD/Blu-rays With Free VOD
Posted in: amazon, blu-ray, Home Audio and Video, streaming, Today's ChiliAmazon’s Disc+ is simple and smart: buy a DVD or Blu-ray disc and get a free digital copy to stream right away and keep for later. It’s based on the premise that physical and streaming media go better together. Now, the program is expanding, going from just a few hundred titles at launch to over 10,000 today.
“Customers love instant gratification,” says Amazon’s Steve Oliver, “and this program allows customers to watch Disc+ On Demand titles instantly, without having to wait for their DVD or Blu-ray to arrive in the mail.”
Disc+’s expansion means more than it would have just a few months ago, as more televisions and set-top boxes offer direct support for Amazon’s VOD, including the new Roku Player, TiVo Premiere and Google TV. This makes the downloads much more valuable than just streaming the device to your laptop. And it’s a natural way for new customers who might be reluctant to pony up for download-only or streaming video to get familiar with the service.
Amazon started offering digital downloads with physical media purchases to customers years ago with music, leveraging their unique position as a top retailer of both physical and virtual media. The model is slowly growing in movies and television. Now we just need a Book+ program for books offering a Kindle edition bundled with hardcovers. Then we’re really talking about something.
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