Switched On: The two sides of 3DTV

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Without a doubt, 3D was the keystone feature touted by every major TV and Blu-ray player manufacturer at CES 2010. But the 3D technology we’ll see this year asks more of consumers than previous reinventions. As with HD, they will need new TVs, new video sources, and optimized content like Avatar to make the experience worthwhile.

But consumers will also likely need glasses — and not particularly fashionable glasses — to experience the 3D effect. It’s a lot to ask customers, given just-completed 10-year transition to digital and high-definition television. Compare that to the roughly 30-year gap that separated the mainstream arrival of color and the first HDTV in the U.S.

It also remains to be seen how strong of a marketing push major electronics companies will put behind 3D. The shift to HD was aided by a government mandate that coincided with the shift from over-the-air analog broadcasts to digital broadcasts. And before there was much HD content on television, consumers embraced the dramatic form-factor shift from CRT to flat-panel televisions — HD often just came along for the ride.

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Switched On: The two sides of 3DTV originally appeared on Engadget on Fri, 22 Jan 2010 19:30:00 EST. Please see our terms for use of feeds.

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Entelligence: Here’s what I want in my next phone

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

By my last count, I regularly carry as many as five different devices in my bag, with lots of overlapping functions. But I seldom want to carry more than two, and one of those is always going to be a phone. As good as today’s phones are, however, I’m still left wanting. I use of a lot of different phones in the course of my work and while the perfect device still doesn’t exist for me, we’re getting very close. Here’s what I’d like to see in my next phone — and I’d like it this year, please.

First, the table stakes. It’s got have a great voice capability — I want to make crystal clear calls and never drop them. It’s also go to have perfect contact and calendar features, a modern web browser, and an email client optimized for both Exchange and Gmail. Of course, a robust set of third party applications are a must, including a good RSS reader that syncs to Google Reader and a great version of Tetris.

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Entelligence: Here’s what I want in my next phone originally appeared on Engadget on Thu, 21 Jan 2010 20:30:00 EST. Please see our terms for use of feeds.

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Entelligence: ‘Don’t be evil’ isn’t the basis for a relationship

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

After a weeks of speculation, leaks, confirmation and a sneak peek from my colleagues here at Engadget, Google finally told the story of the Nexus One. The Nexus One is the latest and greatest Android device, with a bit of a twist. The Nexus One is available without contract and unlocked directly from Google for $530, as well as subsidized from T-Mobile on a two-year contract for $179. Even with T-Mobile service, the device is only available from Google. Interesting, but hardly the groundbreaking business model that was expected as soon as the words “Google phone” began to make the rounds.

As nice as the Nexus One is — and in my opinion it’s the nicest Android device on the market — it makes me wonder what Google’s up to with Android and why it’s even in the mobile OS business, let alone selling phones directly to consumers. I’d ask the same about Chrome and Chrome OS as well. Android is particularly puzzling, however: Google licenses it for free and it’s turned up on some rather interesting devices, but none of those devices have helped build out an ecosystem. Many of them are proprietary and Android is rapidly becoming fragmented — the Archos5 Internet Tablet, for example, can’t make official use of the Android marketplace. But nothing is as strange as Google getting into the hardware business directly and selling devices, albeit unlocked and unsubsidized ones, directly to consumers.

Continue reading Entelligence: ‘Don’t be evil’ isn’t the basis for a relationship

Entelligence: ‘Don’t be evil’ isn’t the basis for a relationship originally appeared on Engadget on Fri, 15 Jan 2010 11:02:00 EST. Please see our terms for use of feeds.

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Switched On: The 2009 Switchies

Each week Ross Rubin contributes Switched On, a column about consumer technology.

As we move into 2010, Switched On is proud to present the Saluting Wares Improving Technology’s Contribution to Humanity awards, also known as The Switchies, where innovative devices are sorted into categories and presented trophies by their secretly seething jealous contemporaries. This year marks the fourth annual Switchies, which are decided based on a rigorous examination of the opinion of me, and does not reflect the opinion of Engadget or its editors. For that honor, nominees will need to win an Engadget Award. Let’s roll out the red carpet then.

The “Sharing is Caring” and the Product of the Year Award
goes to the Seagate DockStar, which uses PogoPlug technology from Cold engines. Like the original and recently upgraded PogoPlug device, the DockStar attacks what has been the thorny NAS market with an inexpensive device that allows easy sharing of photos and other files, eliminating tedious uploading. Honorable Mention goes to the Axentra HipServ-powered Netgear Stora, which offers many of the features of Windows Home Server at a fraction of the price of many products using that operating system.

The “Phone So Good It’s Smart” Award for Best New Smartphone goes to the Palm Pre, which debuted the well-conceived and elegant webOS. The hardware still needs to match the software with larger screens and a faster processor, but in many ways webOS feels like what the iPhone OS wants to be when it grows up. Honorable Mention goes to the Motorola Droid, which saw a revamped Android paired with a disappointing keyboard, but showed that Motorola is climbing back into the game.

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Switched On: The 2009 Switchies originally appeared on Engadget on Fri, 01 Jan 2010 19:30:00 EST. Please see our terms for use of feeds.

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Entelligence: Gartenberg’s best of 2009 in personal tech

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

As the year comes to a close, it seems appropriate to cast my vote for the best (and some of the worst) gadgets I’ve seen. These are my personal choices for products that I felt were best of breed and really managed to differentiate themselves (or didn’t at all). In no particular order, here are my picks and pans.

Best Phones: This was a tricky category, and I’m not breaking it down into different segments. This is just the best on the market in my opinion — no matter how smart it was considered to be, or how well it did in school.

  • iPhone 3GS. It was a simple choice. Take the coolest phones on the market, bump up the memory and make it twice as fast. Add in some new features like a digital compass and toss in an ecosystem of 100,000+ apps. Sure, it’s still locked to AT&T but the iPhone is still the phone that many others aspire to be.
  • Palm Pre. At this point last year many had written Palm off entirely. Instead of fading away, Palm came back on strong with webOS, a new way of integrating diverse content called Synergy and two devices launched across the globe. Along the way, the Pre garnered much mindshare from consumers, and Palm showed that you don’t need to clone the iPhone to drive the state of the art forward.
  • HTC HD2. When Microsoft released Windows Mobile 6.5, there was a chorus of groans about more of the same. HTC took up the challenge and proved that there was more to Windows Mobile than slow devices and resistive screens. The HD2 takes Windows Mobile to places never seen before with a capacitive touch screen, a Snapdragon processor and HTC-created extensions that make multi-touch work the HD2’s gorgeous 4.3-inch display. Wrap it all up in HTC’s Sense UI and you’ve got the best Windows Mobile device on the market today.

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Entelligence: Gartenberg’s best of 2009 in personal tech originally appeared on Engadget on Thu, 31 Dec 2009 16:30:00 EST. Please see our terms for use of feeds.

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Entelligence: iSlate or just uWish?

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Harry McCracken has a great post on Technologizer reviewing the tremendous buzz around the iPhone right before it launched — it was about three years ago at this time that rumors were swirling around Apple getting into the phone market. All sorts of predictions had been made for years, dating back to a 2002 New York Times piece in which John Markoff said “Mr. Jobs means to take Apple back to the land of the handhelds, but this time with a device that would combine elements of a cellphone and a Palm -like personal digital assistant.” Of course, it took until 2007 for Apple to announce the iPhone and nearly six months longer for Apple to actually ship it.

The rumors of Apple doing a phone back then were at about the same fever pitch of the recent Apple tablet rumors. Like the iPhone, the tablet rumors aren’t at all new — in this case we can go back to 2003 for some of the earliest stories about this mythical device. Will Apple introduce a tablet in 2010, as some predict? Will there be in an introduction in January? What features might it have, and how could it be sold and positioned? I’m not going to speculate on those things for two reasons: first, if I don’t know, my guess is as good as yours — and second, if I do know, I probably couldn’t tell you anything, could I? Having said that, I find it remarkable that the latest tablet buzz so closely echoes the run-up to the iPhone. Call it déjà vu all over again.

Continue reading Entelligence: iSlate or just uWish?

Entelligence: iSlate or just uWish? originally appeared on Engadget on Mon, 28 Dec 2009 18:30:00 EST. Please see our terms for use of feeds.

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Switched On: Multi-room music’s rocket ride

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Multi-room music has a long history as the province of the wealthy, the corporate, and those with the forethought to build or buy new construction with the structured wiring to support it. But over the past few years a number of companies have tried various wireless technologies to bring multi-room music closer to the masses. Some companies have used proprietary wireless systems while others have used WiFi, and yet others have tried both approaches in different products at different times.

Those approaches, though, now face competition from a new ingredient brand called Rocketboost. While it may sound like a powdered nutritional supplement that Jamba Juice adds to smoothies, Rocketboost uses the second generation of a wireless audio technology dubbed AudioMagic 2G, which developer Avnera claims is the first multipoint to multipoint HD wireless audio platform. Indeed, AudioMagic 2G can support up to five sources and nine receivers — significantly shy of Sonos’s 32 zones, but enough to cover many homes. Each Rocketboost receiver has, at minimum, a button to cycle through active sources, and the standard also supports displays that would enable more flexibility in source selection, particularly AudioMagic 2G has a data channel for sending information about a source and the content it is playing.

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Switched On: Multi-room music’s rocket ride originally appeared on Engadget on Tue, 22 Dec 2009 17:30:00 EST. Please see our terms for use of feeds.

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Switched On: The camcorder strikes back

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

As it often does at its product introductions, Apple took a subtle swipe at the Flip camcorder when it introduced the video camera-equipped iPod nano this fall. The sales volumes of the iPod nano even caused some to proclaim Apple’s revision of the most popular iPod to be a Flip-killer. The inexpensive Flip camcorder has long proven tenacious, however, fending off competition from major brands such as Sony and Kodak, as well as value players like Aiptek and DXG — not to mention nearly every digital camera and cellphone that can shoot video. Besides, the iPod nano has outsold the Flip camcorder many times over; why would Apple care about such incremental competition?

One answer is that the developers of the Flip camcorder (now the Pure Digital division of Cisco) aren’t just hawking a cheap digital geegaw. Even before Pure Digital sold its first “disposable” camcorder, the company understood ecosystems. Back then, that involved installing processing equipment at retailers such as CVS, as the company’s business model relied on getting consumers to develop prints and create DVDs in stores. Since those days, the utilitarian application it originally shipped for transferring videos to PCs has given way to FlipShare , which is clearly designed to be the equivalent of iTunes for video. And more recently, it introduced Flipshare.com to provide its own spin on organizing and sharing videos online, including to devices beyond the PC.

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Switched On: The camcorder strikes back originally appeared on Engadget on Thu, 17 Dec 2009 19:40:00 EST. Please see our terms for use of feeds.

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Entelligence: A Google Phone could be the death of Android

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Without a doubt, the big buzz since the weekend has been over the “Google Phone,” an HTC-built device called the Nexus One handed out to Google employees last week in what Google describes as a “mobile lab.” Confirmed to be running Android 2.1, the Nexus One has once again raised the idea of Google selling unlocked devices directly to consumers. (Google has been selling unlocked HTC Android phones for some time, but only to developers.)

It would be a strange turnabout if Mountain View made this move, directly going in the face of previous assurances that Google had no plans to compete directly with Android hardware manufacturers. What’s more, there are a lot of unanswered questions here.

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Entelligence: A Google Phone could be the death of Android originally appeared on Engadget on Tue, 15 Dec 2009 18:04:00 EST. Please see our terms for use of feeds.

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Entelligence: Lessons from the CrunchPad

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Last weekend, Nilay Patel did a great overview of the murky legal issues surrounding the mysterious CrunchPad — now coming to market direct from developer Fusion Garage as the $499 Joojoo. While I won’t get into the swirling controversy, I think there’s a few important lessons to be learned from this great gadget debacle.

First, smart vendors under-promise and over-deliver. The hype and buzz around the CrunchPad were off the charts from day one. Everything from the delivery schedule to the initial price points were unrealistic, made moreso by continued promises to publicly show the prototype and targeted price points that kept rising with each announcement. Keep it low-key and simple — then surprise and delight your customers with early ship dates and lower than expected prices. Too much promise with no delivery is the classic recipe for having a product get tagged vaporware. Always good to remember, “Whom gods destroy, they first make humble.”

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Entelligence: Lessons from the CrunchPad originally appeared on Engadget on Thu, 10 Dec 2009 18:25:00 EST. Please see our terms for use of feeds.

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