Amazon: Kindle Books Outsold Real Books This Christmas
Posted in: e-books, kindle, Media Players, Today's ChiliHappy Christmas. I got a coffee pot. You? If you got a book, it’s likely that it wasn’t made of paper. The succinct title of this Amazon press release tells the whole story: “On Christmas Day, for the First Time Ever, Customers Purchased More Kindle Books Than Physical Books.”
According to the release, “Kindle has become the most gifted item in Amazon’s history.” Amazon still refuses to break out actual Kindle sales figures, but the following snippet shows you just how good a holiday season Amazon had: “On Amazon’s peak day, December 14, 2009, customers ordered over 9.5 million items worldwide.” That’s a number that would bring most servers to their knees, let alone physical delivery fulfillment systems.
Let’s make sure we read those figures right, though. “On Christmas Day customers purchased more Kindle books than physical books.” Considering that many people received Kindle’s for Christmas, it is likely that they then bought books (it is rather too easy to do). How many people, in comparison, were ordering physical books on Christmas Day?
What this still means is that e-books are now mainstream. The Kindle has its flaws, and it is certainly nothing like the devices we will use to read books in the future, but for now it has that critical combination of brand awareness, catalog and full integration. This, if you remember, is how Apple’s iPod killed the competition nearly ten years ago, with another small white box sporting a monochrome display. It took the iPod and iTunes many years to become the number one music retailer in the US. The Kindle has overtaken the competition (Amazon) in just two years.
And we recommend following the link. Amazon really knows how to write an interesting press release.
Amazon Kindle is the Most Gifted Item Ever on Amazon.com [Amazon]