Promotional Image from Apple.com.
The App Store has offered a Remote app for iOS devices for a while now, but the new Apple TV might be the best use-case to show what an app-based touchscreen remote can do.
Additional coverage of Apple’s event on Wired.com:
The new Apple TV had two remotes. The first is the minimalist metal slab that will ship with your tiny box. The second is the iOS application that you’ll download from the App store.
The first iteration of Apple TV had the same little white infrared remote the company used to ship with laptops. It was great for clicking through a slideshow presentation. It wasn’t very good to keep around your living room, unless you stuck it in a bowl with your keys. It wasn’t a real remote, and most people hated keeping track of another remote anyway, especially one that got lost at the drop of a hat.
The new remote, released earlier this year, isn’t a lot different from that old white remote. It’s a nicer device; like everything else Apple makes now besides the new square iPods, it’s a long strip of aluminum. It’s still got just six buttons: up, down, right, left, play/pause and menu.
But that minimalism seems almost smarter now. Apple now seems to be figuring out the exact number of hardware buttons it needs on each device. It took away too much on the iPod Shuffle, so now some buttons are coming back. It wanted to get rid of the buttons on the Nano, so it changed it to touchscreen.
For the Apple TV, it’s keeping the action on the screen, with the software interface. Make that easy to navigate, give people the exact options they need depending on context, and you don’t need dozens of buttons on the remote/media player/phone.
Maybe you don’t even need a remote, though. That’s because Apple TV’s second remote control is the Apple-made mobile device that Apple TV customers probably already own.
Seriously — what are the chances of someone buying Apple TV who doesn’t have an iPod, iPad or iPhone?
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