New Kindle ad takes on the readability of iPad in the sun, doesn’t have monster sounds

This morning as we were brewing our coffee, we saw what appeared to be a new Kindle ad that mocked the readability factor of an iPad-like slate in the sun. The video turned a little weird, however, when, at the end we were greeted with a maniacal monsterish cackle. Unsurprisingly, we thought, “this is fake” and moved on with our day. Turns out, however, the ad is in fact real, sans the laugh track, of course, which was someone’s idea of a great goof. The full ad is below.

Continue reading New Kindle ad takes on the readability of iPad in the sun, doesn’t have monster sounds

New Kindle ad takes on the readability of iPad in the sun, doesn’t have monster sounds originally appeared on Engadget on Mon, 13 Sep 2010 17:59:00 EDT. Please see our terms for use of feeds.

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Sony Pocket E-Reader Combines Touchscreen, E Ink

Sony 350 with Cover from Sony Style

Sony doesn’t get as much attention for its e-book readers as Amazon, Apple or Barnes & Noble, but it remains a serious competitor. Its newest and prettiest model will be available stateside this week, and is definitely worth a closer look.

Sony will release three new e-reader models this fall: the Pocket, Touch and Daily Edition, all featuring E Ink displays with optical touchscreens. According to Sony Style USA, the silver Pocket Reader is available for order now and will ship tomorrow (Sept. 14); the pink version can be preordered and should ship Thursday (Sept. 16).

When Gadget Lab looked at Sony’s models earlier this month, they discussed their strategy in the market. “The bottom line is we didn’t want to compete on price,” said Steve Haber, president of Sony’s digital reading business division. “We wanted to build quality and overall experience. We want to give consumers the feel of buying an e-reader, not a toy.”

The most attention-grabbing feature of the new Sony is the fact that its E Ink screen responds to touch input. The touch sensors aren’t actually in the screen, but are triggered by infrared sensors all around the screen’s edges. Invisible beams respond when your finger breaks the plane of the screen — just like security devices in a spy movie. You don’t even have to actually physically touch the screen for the sensors to respond, just get within the sensor’s threshold.

The Sony PRS-350 has the same Pearl high-contrast E Ink screen as the Kindle, but in a slightly smaller form factor (5 inches instead of 6 inches). According to iReader Review (and as you can see from the gallery after the jump below), this knocks the image and text quality of the old Sony Readers out of the park. And because the new Pocket Reader doesn’t have a hardware keyboard, the whole device is only 5 3/4 inches by 4 1/8 inches, and just a shade over 1/3-inch thick.

Like all Sony Readers, it supports both ePub and PDF with or without DRM. The body design is gorgeous, and the build quality is reportedly top-notch.

So we have a tiny, touchscreen E Ink reading machine that might even display images and tiny fonts better than the new Kindle. Did Sony just make the long-awaited “paperback e-reader” to move the whole show?

No, unfortunately, they didn’t. Here’s why.

The Sony Pocket reader has no internet capability at all. No Wi-Fi, no 3G. Nothing.

This means that while it’s terrific for reading books, you can’t use it to read anything else. No checking e-mail, no using Instapaper, no Google Reader.

Speaking of Instapaper and RSS readers — there’s also the specter of the Amazon App Store, which promises to add a lot more functionality to the Kindle. Functionality that’s likely to be dependent in no small part on web access. Even if Sony starts thinking seriously about casual gaming on their e-Readers — and frankly, I think moving in the other direction and putting e-Books on PSPs is a lot more likely — they’re still moving uphill.

In a follow-up review, iReader Review notes that actually loading books onto the Pocket Reader is a giant pain. “It’s not just that you can’t get books to Sony 350 wirelessly in 60 seconds. You can’t get books to it in 60 seconds period…. Sony proves that it’s a hardware company and not a software company.” He notes several other user-experience problems with the device, too, including an imagined vignette where Sony asks its software design team to take this magical device and completely screw up the UI.

Finally, it costs $179. That’s $10 less than the 3G Kindle (which gets you free 3G forever), and $40 more than the Wi-Fi-only Kindle ($30 more than the Wi-Fi Nook), both of which still get you Wi-Fi. A 20-25 percent markup is a lot to pay for a touchscreen.

Face it — two months ago, the Sony Pocket Reader would have been a cannonball in the world of e-readers. It would have been cheaper and more capable than nearly anything on the market. But the Kindle 3, with its improved screen and WebKit browser, is actually turning into something more than a repository for e-books.

Sony’s made a gorgeous one, and I think it will appeal to many, many people. Seriously — it’s appealing to me. But it doesn’t look like the future.

P.S. Whatever you do, don’t try to find this e-reader by searching for “Sony 350.” Sony makes a kajillion products from cameras to DVD players that all have “350″ somewhere in their official handle. It’s a nightmare. Why they don’t just call the thing “Pocket Reader” is completely beyond me.

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Book Covers Head-To-Head
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All images courtesy of iReader Review.

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How to Cloudify Your Apple Life. Without Apple’s Help. [Apple]

The Apple internet revolution we needed didn’t happen. We wanted a unified service that would let us store all our media and personal information in the ether. But we didn’t get it. So forget the fruit stand; we’re going rogue. More »

E-Books Are Still Waiting for Their Avant-Garde

Photograph of Stéphane Mallarmé's Un Coup de Dés, Public Domain

E-readers have tried to make reading as smooth, natural and comfortable as possible so that the device fades away and immerses you in the imaginative experience of reading. This is a worthy goal, but it also may be a profound mistake.

This is what worries Wired’s Jonah Lehrer about the future of reading. He notes that when “the act of reading seems effortless and easy … [w]e don’t have to think about the words on the page.” If every act of reading becomes divorced from thinking, then the worst fears of “bookservatives” have come true, and we could have an anti-intellectual dystopia ahead of us.

Lehrer cites research by neuroscientist Stanislas Dehaene showing that reading works along two pathways in the brain. When we’re reading familiar words laid out in familiar sequences within familiar contexts, our brain just mainlines the data; we can read whole chunks at a time without consciously processing their component parts.

When we read something like James Joyce’s Finnegan’s Wake, on the other hand — long chunks of linguistically playful, conceptually dense, sparsely punctuated text — our brain can’t handle the information the same way. It goes back to the same pathways that we used when we first learned how to read, processing a word, phoneme or even a letter at a time. Our brain snaps upright to attention; as Lehrer says, “[a]ll the extra work – the slight cognitive frisson of having to decipher the words – wakes us up.”

I think Lehrer makes a few mistakes here. They’re subtle, but decisive. I also think, however, that he’s on to something. I’ll try to lay out both.

First, the mistakes. I think Lehrer overestimates how much the material form of the text — literally, the support — contributes to the activation of the different reading pathways in the brain. This actually deeply pains me to write down, because I firmly believe that the material forms in which we read profoundly affect how we read. As William Morris says, “you can’t have art without resistance in the material.”

But that’s not what Dehaene’s talking about. It’s when we don’t understand the words or syntax in a book that we switch to our unfamiliar-text-processing mode. Smudged ink, rough paper, the interjection of images, even bad light — or, alternatively, gilded pages, lush leather bindings, a gorgeous library — are not relevant here. We work through all of that. It’s the language that makes this part of the brain stop and think, generally not the page or screen.

Second, it’s always important to remember that there are lots of different kinds of reading, and there are no particular reasons to privilege one over the other. When we’re scanning the news or the weather (and sometimes, even reading a blog), we don’t want to be provoked by literary unfamiliarity. We want to use that informational superhighway that our brain evolved and that we have put to such good use processing text.

Reading is, as the philosophers say, a family-resemblance concept; we use the same words to describe different acts that don’t easily fall under a single definition. It’s all textual processing, but when we’re walking down a city street, watching the credits to a television show, analyzing a map, or have our head deeply buried in James Joyce, we’re doing very different things. And in most cases, we need all the cognitive leverage we can get.

Now, here’s where I think Lehrer is right:  Overwhelmingly, e-books and e-readers have emphasized — and maybe over-emphasized — easy reading of prose fiction. All of the rhetoric is about the pure transparency of the reading act, where the device just disappears. Well, with some kinds of reading, we don’t always want the device to disappear. Sometimes we need to use texts to do tough intellectual work. And when we do this, we usually have to stop and think about their materiality.

We care which page a quote appears on, because we need to reference it later. We need to look up words in other languages, not just English. We need displays that can preserve the careful spatial layouts of a modernist poet, rather than smashing it all together as indistinguishable, left-justified text. We need to recognize that using language as a graphic art requires more than a choice of three fonts in a half-dozen sizes. Some text is interchangable, but some of it is through-designed. And for good reason.

This is where we’ve been let down by our reading machines — in the representation of language. It isn’t the low-glare screens, or the crummy imitative page-turn animations. They’ve knocked those out of the park.

In fact, we’ve already faced this problem once. In the late nineteenth and early twentieth century, book production went into overdrive, while newspapers and advertising were inventing new ways to use words to jostle urban passers-by out of their stupor.

Writers wanted to find a way to borrow the visual vitality of what was thought of as ephemeral writing and put it in the service of the conceptual richness and range of subject matter that had been achieved in the nineteenth-century novel.

That’s where we get literary and artistic modernism — not only Joyce, but Mallarmé, Stein, Apollinaire, Picasso, Duchamp, Dada, Futurism — the whole thing. New lines for a new mind, and new eyes with which to see them.

That’s what e-books need today. Give us the language that uses the machines, and it doesn’t matter if they try to get out of the way.

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Best Buy to Offer Amazon Kindle in Stores

Best Buy today announced that it will be offering up Amazon’s popular eBook reader, The Kindle, beginning this fall. The big box retailer will be selling the Wi-Fi version of the reader for $139 and the 3G version for $189. The Kindle DX is set to hit the retailer shortly after.

“There’s no question that e-readers have found their rightful place in today’s digital lifestyle,” Best Buy SVP Chris Homeister said of the news. “Our goal is to help people choose the device that’s right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy.”

The Kindle joins Barnes and Noble’s Nook reader and the Sony Reader Touch, which are already available in the store.

Target earlier this summer began selling the e-reader in its retail locations.

William Gibson Likes/Signs Amazon Kindle

williamgibsonkindle.jpg

Is this a trend yet? If not, it’s sure to be soon. After all, William Gibson is nothing if not harbinger of the future, right? The Neuromancer author has official given the thumbs up to Amazon’s popular eBook reader, writing on his Twitter account, “Actually, *touched* very first Kindle. Appealing unit, IMO.”

Gibson didn’t just like the unit, however, he signed the thing at a fan’s request–in fact, he signed four of them during an appearance yesterday on Microsoft’s campus in Redmond.

What do you think, could the man who coined the term “cyberspace” be leading another trend? I’m sure Gibson isn’t the first author to have done this, of course. It certainly offers an interesting work around to the inability to get author signatures in the front covers of eBooks.

It’s a bit like getting a team to sign a baseball. Get enough offers to sign the back of your device and the thing is probably better off behind glass. Judging from Gibson’s signature, the author didn’t really expect too many more signatures to join his on the back of this particular device.

Games, Chat, ePub: Imagining the Future of Apps for Kindle

Greyscale screenshot of A Bard’s Tale

Amazon’s Kindle reader isn’t going to get amenities like color, video capability, a camera, or an accelerometer in the foreseeable future. But that doesn’t mean we won’t see a rich variety of specialized applications for it. A recent high-profile hire at Amazon offers one possibility for the future of Kindle apps, while two Kindle-watchers have offered different forecasts.

Amazon recently hired away Andre Vrignaud, Microsoft’s Director of Game Platform Strategy. Now, Vrignaud worked on many different platforms at Microsoft, from XBox and XBox Live to PCs and mobile phones; presumably, he’ll do the same for Amazon, especially since Amazon already offers casual game downloads for Windows PCs. A revitalized, multiplatform game streaming or download service for Amazon is intriguing, but let’s set it aside for now to focus on gaming for Kindle.

Here, Vrignaud and Amazon face a challenge, as they have to chart a game platform strategy that works within the Kindle’s limitations. These aren’t just technical, but are circumscribed by the Kindle’s user base, few of whom are likely to use the Kindle for heavy gaming even if they’re interested in it.

The sweet spot seems to be black-and-white word games, like you might find in a book or newspaper. The Kindle already has two word-puzzle games available, Every Word and Shuffled Row. It’s easy to imagine crosswords, Sudoku, Scrabble, and the like for Kindle — it’s almost unfair to call this casual gaming, since its fans are so passionate. And I’d wager there might even be a market for vintage text-based computer games, many of which are terrific to play for a few minutes at a clip. Any five-hour airport delay would be a lot more interesting if I could bang out Zork or A Bard’s Tale or entertain my son with Oregon Trail on that terrific Kindle battery while I was waiting. (Note: I’m deliberately the pit of hell that is casual gaming for Facebook, but clearly those companies could clean up here too.)

But games are just the beginning of an ecosystem of Kindle apps. We’ve already looked at a few ways you can make Kindle 3’s much-improved browser work like a champ for news reading, but just like with smartphones, a dedicated RSS application could potentially suit some users even better.

At iReader Review, RSS readers are listed along with email clients, weather apps, finance apps, and chat as functions currently performed using the browser that would make natural apps for Kindle. The author makes a strong case for these apps as indicative of the kinds of apps that will do well on the Kindle — providing focused information in a client specifically tailored to the Kindle device and Kindle user.

Livescribe’s app store provides a potential model for the Kindle; an array of pencil-and-paper games, translation services, and reference applications, all perfectly suited for a simple text interface and black-and-white display.

Finally, there’s the one-in-a-million possibility. One of the biggest knocks on Amazon had been that its Kindle supports its own unique formats but not ePub, an e-book standard many other companies have rallied around. There’s no way Amazon would ever allow an application that duplicates its e-reader function, allowing you to read DRMed or cracked Amazon e-books. Amazon even has a clause in its terms of service forbidding generic readers.

Popular Sun-Times tech columnist Andy Ihnatko, though, recently claimed in a podcast that several app makers were working on building an ePub client for Kindle — and that Amazon had given them the go-ahead.

Now, some people think Ihnatko was confused or misinformed, and it’s quite possible that Amazon could allow a reader for open, non-DRMed ePub files while still barring all the books you bought from Barnes & Noble.

Still, it’s an intriguing possibility — and Amazon could certainly use an App marketplace to open the Kindle to becoming a general document viewer (and casual writer) of a wide range of files without writing a line of code themselves.

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The Hidden Link Between E-Readers and Sheep (It’s Not What You Think)

Kindle DX Promotional Photo from Amazon.com

It’s easy to figure out why e-readers and tablets are the size that they are: They’re all about the size of paperback books, whether trade (iPad) or mass-market (the Kindle 3). Some oversized models, like the Kindle DX, are closer to big hardcovers. But why are books the size that they are? It turns out it’s because of sheep. Sheepskin, to be exact.

Carl Pyrdum, who writes the blog Got Medieval while he finishes his Ph.D. in Literature at Yale, has the skinny on book sizes. You see, before Europeans learned how to make paper from the Arabs (who’d learned it from the Chinese), books were made from parchment, which was usually made from sheepskin. Sometimes, they’d use calfskin, too; if it was really primo stuff, it was called vellum. Like reading a whole book made out of veal.

We eventually mostly gave up on parchment, because it was expensive, and hard to work with. (There’s a reason medieval monks wrote manuscripts; preparing the parchment was penance.) But all of today’s book sizes (and by proxy, most of our gadget sizes) were established in the Middle Ages, and printers and paper makers carried them over. Booksellers and publishers still use these terms today:

  • Fold a sheet of parchment once (two leaves/four pages per sheet) for a folio; if you fold sheets of paper once without a cover, you’ve got a tabloid.
  • Twice for a quarto (8pp/s), the size of a big dictionary or big laptop;
  • Three times for an octavo (16pp/s), a hardcover or Kindle DX;
  • Four times for a duodecimo (24 pp/s), a trade paperback/iPad
  • Four times (a slightly different way) for a 16mo (yes, they gave up), aka mass-market paperback/e-reader;
  • Five times for a 32mo, aka notepad/old-school smartphone sized
  • Six times for a 64mo, or as Erasmus called it, a Codex Nano.

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16mo/Paperback/E-Reader
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All images via Got Medieval.

Story continues …


Sony Takes on the Kindle With Touchscreen E-Readers

Sony’s not taking competition from the Amazon Kindle lying down. The company has added touchscreens to its three e-reader models, while switching to the new ‘Pearl’ screen from E Ink for better contrast and improving the user interface on the devices.

What the company hasn’t done is drop the price. Sony’s cheapest e-reader will cost $180–and that’s without Wi-Fi or 3G–while Amazon charges $140 for the Wi-Fi version of the Kindle.

“The bottom line is we didn’t want to compete on price,” says Steve Haber, president of Sony’s digital reading business division. “We wanted to build quality and overall experience. We want to give consumers the feel of buying an e-reader, not a toy.”

Sony three e-reader models are the Pocket, Touch and Daily Edition. The $180 Pocket Reader has a 5-inch display, 2 GB memory and will come without W-Fi or 3G access. That means users can only load books by connecting the device to their PC using a USB cable.

The $230 Touch Edition has a 6-inch display, 2 GB onboard memory, expansion slots for up to 32 GB of additional memory, the ability to play audio files and Wi-Fi connectivity.

The $300 Daily Edition model includes both Wi-Fi and 3G connectivity and sports an even larger 7-inch display. It too has 2 GB of onboard memory and an expansion slot for up to 32 GB additional.

Sony’s new e-readers raise the stakes in the e-reader market. In July, Amazon introduced the third generation of its Kindle e-reader, including a Wi-Fi only model, and slashed the price to make it more competitive with rival Barnes & Noble’s Nook. The move took a toll on smaller e-reader makers who haven’t been able to compete on either price or scale of their book stores. Earlier this month, Foxit announced it will stop development on its eSlick e-reader. Plastic Logic canceled its plans to bring its e-reader to market, while Cool-er’s e-readers have been listed out of stock in the U.S. for months.

Sony is betting on better design to draw in users. Its new e-readers are colorful (hot pink, red, silver and black) and have an aluminum body that gives them a better finish and feel compared to the plasticky- shell of the Kindle or the Nook.

But the biggest change has been the introduction of the touchscreen across all models. Previously only one of the models called Touch Edition had a touchscreen.

Unlike the capacitive touchscreens popular on mobile phones, Sony’s e-readers use optical touchscreen technology so it responds to both finger and a stylus.

A major problem with the earlier version of Sony’s touchscreen e-reader was the touchscreen layer added to the top of the display. The layer decreased contrast, making the e-reader’s display difficult to read compared to the Kindle or the Nook, and also offered a sluggish response to touch. The optical touchscreen technology seems to have solved some of the problems and in my brief hands-on with the devices I found the display to be startlingly responsive and quick.

The Pearl display has also helped improve contrast and render crisper text.

“The number one focus for us is the reading experience,” says Haber.”The e-reader is not the Swiss Army knife of devices so we have done everything to make the experience immersive.”

Over the next few weeks, Sony also plans to launch mobile apps of its reader software for the iPhone, iPad and Android.

In improvements to the user interface, Sony will incorporate book reviews from the GoodReads site into its book store. It has also expanded the news stand section of its book store and partnered with more news publishers such as The Guardian and The Harvard Business Review.

Sony hopes to ship the Touch and Pocket models in the next few days. The Daily Edition e-reader will not be available till early November.

See Also:

Photo: Sony Touch e-reader/Sony


Staples To Start Carrying Amazons Kindle

amazonkindleinhand.jpg

Ever wonder if Staples is going to have to change its name at some point? Surely some time in the not-too-distant future, actual staples will be a relic of the way people published, once upon a time. Maybe a company-wide abbreviation will be in order. How about S-ples? Or Stapes? The latter, according to Wikipedia is “the stirrup-shaped small bone or ossicle in the middle ear.” You guys can work with that, right? Maybe build an ad campaign around it?

I bring all of this up because, for a company that makes as much as it does selling paper product and the like, Staples has always had an eye on technology. In fact, the office supply mega chain has just inked a deal with Amazon to begin stocking Kindles. The store is set to carry three models–the Wi-Fi-only, the 3G, and the Kindle DX.

Staples is the second major retailer to carry the eBook reader. Target began carrying the device earlier this year. Borders and Barnes & Noble, of course, are focused on their own readers, the Kobo and Nook, the latter of which is also available in Best Buy stores.