Dell marketing makeover simplifies brands, kills off Adamo altogether

We knew something was going on with Dell’s branding with the resurrection of the XPS laptop line, and this morning we caught up with a few of the company’s executives to learn all about the entire restructuring. As you can see above, there will now be three core brands — Inspiron, XPS and Alienware — all focusing on different “performance seekers.” However, you’ll notice that Adamo is nowhere to be found on that flow chart. Turns out, the sneaky disappearance of the Adamo XPS from Dell’s site hasn’t exactly been a coincidence — it’s completely killing off the premium brand and has actually tamped down volumes of the super thin machines. Now, that doesn’t mean systems like the original Adamo and the Adamo XPS won’t exist ever again as Dell VP Ed Boyd tells us similar products will be coming to the XPS line early next year. Simplifying the brands sure does make a lot of sense to us — all the Adamo XPS, Studio XPS, Studio laptops have seriously confused us over the last couple of years — but it’s all part of a larger marketing campaign that will attempt to move Dell away from being a low cost brand and instead portray the company as providing choice — a campaign Dell CMO Paul-Henri Ferrand told Reuters will ultimately cost hundreds of millions of dollars. We look forward to seeing what you’ve got Dell, but all we know is that we’re finally going to say the following words with affirmation: “rest in peace, Adamo.”

Dell marketing makeover simplifies brands, kills off Adamo altogether originally appeared on Engadget on Thu, 21 Oct 2010 15:06:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Dell XPS resurrected with NVIDIA graphics, HD webcams and JBL audio

It’s baaack. Okay, to be fair Dell’s XPS brand never really went away — there’s been the Studio XPS and Adamo XPS — but as of today, the company’s refocusing its efforts and bringing back the tried and true multimedia laptop brand. Just like we’d heard, the new 14-,15.6-, and 17-inch machines will be available across the board with NVIDIA GeForce 400M GPUs (with Optimus / 3D Play support) and Core i5 / i7 processor options, but there’s more to these than just internal oomph — it’ll be one of the first laptops to ship with a Skype-certified HD webcam and they’re also equipped with high-fidelity JBL speakers. In terms of aesthetics, the machines pull in some styling from the new Inspirons with the wider battery base, however, instead of plastic, the lids are coated in anodized aluminum. (Of course, Dell wouldn’t be Dell without making the models available with Design Studio customization options — aka with crazy pattern options.) So, what’s the deal with pricing? The entry level systems — the $899 XPS 14, $849 XPS 15, and $949 XPS 17 — are all configured with Intel Core i5 460M processors, 1GB NVIDIA 420M graphics, 500GB 7,200rpm hard drives, 4GB of RAM and pack Intel WiDi. That’s not too shabby, but, of course, you’ll be able to configure ’em all with Blu-ray drives, more storage, memory, etc. Our review unit just arrived so expect a full work-up of the 14-inch system soon, but until then we leave you with the images and press release below.

Continue reading Dell XPS resurrected with NVIDIA graphics, HD webcams and JBL audio

Dell XPS resurrected with NVIDIA graphics, HD webcams and JBL audio originally appeared on Engadget on Thu, 21 Oct 2010 01:00:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

MacBook Air (11.6-inch) first hands-on! (update: video!)

Look, all we can tell you is that this is one of the tiniest, thinnest, most lust-worthy laptops we’ve ever seen. We’re taking a deeper look at the device right now, but for the time being, enjoy the gallery below!

Update: Video after the break!

Continue reading MacBook Air (11.6-inch) first hands-on! (update: video!)

MacBook Air (11.6-inch) first hands-on! (update: video!) originally appeared on Engadget on Wed, 20 Oct 2010 16:28:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

New MacBook Airs: Faster, Lighter, Instant On, 30 Day Standby Power [Video]

It’s been two years since the last MacBook Air refresh, but Apple’s made up for lost time: the redesigned MacBook Air comes in 13.3 and 11.6-inch flavors with complete unibody construction. And a storage secret. More »

Apple Is No. 1 Computer Seller — If You Count iPads

If you count iPads as computers, Apple could now be said to have the largest market share of any computer maker in the United States.

“The iPad,” writes Deutsche Bank’s Chris Whitmore, “is driving a rapid, unprecedented shift in the structure of the computing industry.”

Apple had a great year relative to the rest of the PC industry, with desktop and laptop sales growing by 24.1 percent when most of its competitors’ revenues shrank or stayed flat. The growth in sales and share is even more impressive when you add in the launch of the iPad, which brings Apple’s year-over-year unit growth to 250 percent.

In a note for clients issued Monday, Whitmore took PC share data from the International Data Corporation’s Worldwide Quarterly PC Tracker and added in figures for iPad sales. The result is the chart above. Apple’s nearly 2 million PCs sold in Q3 gave it the number 3 spot among computer makers in the U.S., with a 10.6% share of the market. Adding the iPads it sold in Q3 boosts it into the top spot.

The number of iPads sold in Q3 will be unknown until Monday afternoon’s earnings call, but estimates put it somewhere between 2.4 million and 6.2 million.

Part of what’s happening here is a struggle to define “personal computer” in a world of convergent and crossover devices. IDC’s data for PCs includes desktops, laptops and mini notebooks, but doesn’t include handhelds or servers. The iPad and other tablets count as handhelds, along with smartphones, e-readers and media players. Even though tablets and ultraportable netbooks fall in the same price range, perform many (although not all) of the same tasks and compete with each other for buyers’ attention and dollars, they’re not grouped in the same category.

Deutsche Bank’s graph isn’t quite fair, because the iPad is the only nontraditional computer added to the dataset. It’s not clear what the numbers would look like if you factored in all tablet computers and smartphones, not just Apple’s. And there may be good reasons, from different form factors to different operating systems, to keep PC and tablet sales separate. In fact, by keeping the numbers separate, you can see just how well Apple’s PC business has done on its own. It’s still behind HP and Dell, but is showing recent growth while some competitors, such as Acer, are losing ground.

But three things are clear. First, the market for tablet computers is enormous. Second, Apple has essentially created that market and currently owns it. And third, if the iPad is cannibalizing sales of PCs, it’s not Apple’s PCs that are getting cannibalized.

All of this makes this week’s upcoming Apple event — and the possible presentation of a new device somewhere between a laptop and an iPad — just that much more interesting.

What If the iPad Were a PC? [Fortune Tech]

See Also:


Dell Studio XPS 14, 15 and 17 packing NVIDIA Optimus lunch for imminent launch?

It would seem Dell’s suffered another of its signature pre-release leaks, as the folks over at Logicbuy have a full trio of new laptops from Round Rock to tease us with. The three new Studio machines — imaginatively titled the XPS 14, XPS 15, and XPS 17 — are said to come with anodized aluminum shells and brushed aluminum palm rests, NVIDIA Optimus switchable graphics (up to the GeForce GTS 445M on the XPS 17) and options for Blu-ray drives, 16GB of RAM, and Core i7 CPUs. The accompanying pictures of each laptop are what leads us to believe Logicbuy has simply stumbled upon some prematurely published Dell pages, which in turn leads to the deduction that their proper launch can’t be too far away. Sherlock Holmes, eat your stony heart out.

Dell Studio XPS 14, 15 and 17 packing NVIDIA Optimus lunch for imminent launch? originally appeared on Engadget on Mon, 18 Oct 2010 04:21:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceLogicbuy (XPS 14), (XPS 15), (XPS 17)  | Email this | Comments

HP Envy 17 review

When it comes to selecting our favorite mainstream Windows laptops these days the HP Envy 14 is pretty much at the tippy top of the list. (Hey, we don’t just give anything away to our college-bound readers, you know?) But while the 14-inch version of the magnesium-alloy laptop may have impressed us with its new backlit keyboard and internal organs, we’ve still been aching to know how the bigger and badder Core i7-powered Envy 17 stands up. With a 1920 x 1080-resolution 17.3-inch display, 1GB of ATI Mobility Radeon HD 5850 graphics, a USB 3.0 port and Blu-ray drive, can you really blame us? There’s no doubt that the Envy 17 is one epic desktop replacement, but for $1,599 (the starting price is $1,299) we’ve got to tell you you’re not purchasing perfection. Just what holds back the Envy 17 from being the be-all end-all multimedia monster? We’ll divulge all in our full review after the break.

Continue reading HP Envy 17 review

HP Envy 17 review originally appeared on Engadget on Thu, 14 Oct 2010 15:10:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Rugged Notebooks hatches Eagle series for ‘demanding’ work environments

Rugged Notebooks has just launched a new series of ruggedized laptops called the Eagle Series. As one would expect, these laptops are meant to sustain drops, spill and shocks, meeting the FBI‘s guidelines user-authentication guidelines for computers accessing National Crime Information Center (NCIC) data, though you pay for that in the weight of the beast: the Eagle weighs in at a hefty five and a half pounds. Specwise, the 14.1-incher boasts a 2.8GHz Intel Core 2 Dup CPU, up to 8GB of RAM, and HDMI out standard. Options include dual RAID 0/1 hard drives, 3G, GPS, touchscreen, a webcam, and Windows XP or Windows 7 operating systems. The Eagle Series is available now and prices start at $1,695. Full press release is after the break.

Continue reading Rugged Notebooks hatches Eagle series for ‘demanding’ work environments

Rugged Notebooks hatches Eagle series for ‘demanding’ work environments originally appeared on Engadget on Tue, 12 Oct 2010 21:59:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Sixty million ThinkPads sold to date, Lenovo updates the T Series with NVIDIA Optimus in celebration

Boy, have we covered scores of ThinkPad laptops in the last few years — everything from the introduction of the X300 to the first dualscreen W700 workstation to the older R50e that left unforgettable burn marks in a mattress have graced our internet pages. We apologize for getting all nostalgic, but hearing that sales of ThinkPad laptops will surpass 60 million this month just gets us all sappy. Actually, Lenovo’s estimating that 14 ThinkPad laptops are sold every 60 seconds — it’s certainly impressive, but obviously the history of the company’s business laptops must go onward and upward. And the updated T Series is a step in that direction. Starting today, the T410, T410s and T510 will have an NVIDIA NVS 3100M GPU option and rely on Optimus to take care of the dynamically switching between the integrated and discrete graphics. While we’re a bit bummed they’re not using the newest 400M Series, the rigs are the first with Optimus to be able to dock and then drive four simultaneous displays. All T Series models are available with Core i5 CPU options and a selection of hard drives / SSD options — the T410 / T510 will start at $1,299 and the thinner T410s at $1,849. We guess this is where we raise our coffee mugs and say, “Here’s to the next 60 mil, Lenovo!”

Update: Hot Hardware is reporting that Lenovo’s tinkered with the Optimus implementation a bit so that both the integrated and discrete GPUs can run at the same time. Hit the more coverage link for some more information.

Continue reading Sixty million ThinkPads sold to date, Lenovo updates the T Series with NVIDIA Optimus in celebration

Sixty million ThinkPads sold to date, Lenovo updates the T Series with NVIDIA Optimus in celebration originally appeared on Engadget on Tue, 05 Oct 2010 00:01:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

‘Toasted skin syndrome’ caused by extreme laptop heat say researchers

In a new study from the medical journal Pediatrics, researchers confirm what you’ve known all along: laptop heat is the greatest threat to mankind’s continued survival on this planet. In the report, researchers collected and analyzed various tales of woe from youngsters who’d been treated for exposure to extreme laptop heat, and discovered that prolonged periods of use can lead to a condition horrifically dubbed “toasted skin syndrome.” The effects of gaming (or, uh, studying) too hard can leave skin in a mottled, sponge-like state, can cause permanent skin darkening, and generally makes you less attractive to the opposite sex — from a lap perspective. When viewed under a microscope, the damage is similar to that of long-term sun exposure, and though unlikely in the case of laptop heat, prolonged skin irritation is linked to increased rates of some forms of skin cancer. Researchers suggest placing a carrying case or “heat shield” between you and your computer if you’ve got to keep it in your lap. At Engadget, the entire team has been issued Kevlar short-shorts — we suggest you take similar precautions.

‘Toasted skin syndrome’ caused by extreme laptop heat say researchers originally appeared on Engadget on Mon, 04 Oct 2010 16:10:00 EDT. Please see our terms for use of feeds.

Permalink Switched  |  sourcePediatrics  | Email this | Comments