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next image >>Apple has been through some extreme ups and downs, but today the corporation climbed to an all-time high. Apple surpassed longtime rival Microsoft in market capitalization, making the Cupertino, California, company the most valuable technology company in the world, for the moment, at least.
The milestone is even more remarkable given Apple’s single-digit share of the computer market. Microsoft, by contrast, runs on about 90 percent of the world’s PCs.
Steve Jobs should feel vindicated. After being fired from his own company in the 1980s, the company gradually became less and less relevant, its market share dwindling and its innovative edge dulled.
Now, over a decade after his return as Apple CEO, Jobs — once viewed as an opportunistic entrepreneur who would never have the chops to run a really big company — is the king of the tech industry.
From the first iMac to the revolutionary iPad, what follows is a list of key turning points that took Apple from an also-ran into a champion.
Above:
Jobs Returns, 1996
A nearly bankrupt Apple Computer welcomed back its ousted founder Jobs in 1996. Apple purchased Jobs’ startup, NeXT, to help build a new, Unix-based operating system — but the real prize was Jobs himself. A year later, Jobs replaced Gil Amelio as CEO to retake the helm. With the help of some financial backing from rival Bill Gates, the return of Jobs marked the beginning of Apple’s gradual recovery.
Photo: Gil Amelio, left, and Steve Jobs appear together at the MacWorld exposition in San Francisco on January 7, 1997
Associated Press/Eric Risberg
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