Hasta La Gadget!

The stat guardians at IDC are among the most reliable sources for keeping track of the latest developments in the smartphone market, but we’ve got to say their forecasts haven’t always benefited from the same accuracy. It’s with this disclaimer that we present you the world of 2015 as seen through the IDC prism. In just four years’ time, says the data, Windows Phone 7 (or whatever version it reaches by then) will have ascended to occupy a fifth of the market and second spot overall behind Android, whose leading position is expected to stabilize somewhere around the 45 percent mark. Apple and RIM are projected to hold steady with shares close to where they are today. It has to be humbling for the IDC, which predicted Symbian would continue to dominate all the way into 2013, to now have to foretell of its almost complete extinction (a mere 0.2 percent) and total irrelevance in the smartphone market. Alas, while the new prediction sounds very reasonable today, four years of unknown unknowns is a mighty long time to try and forecast through, and we have a feeling we’ll be looking back and chuckling at this within a few short months — probably (hopefully!) in the midst of a massive webOS revival.

Continue reading IDC fails to learn from previous mistakes, issues 2015 smartphone predictions

IDC fails to learn from previous mistakes, issues 2015 smartphone predictions originally appeared on Engadget on Tue, 29 Mar 2011 09:19:00 EDT. Please see our terms for use of feeds.

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They say a picture is worth a thousand words — but in this case, a picture is worth tens of billions of dollars in market share. Nielsen has broken down its US smartphone market share stats between November and January in two dimensions — by market share and by platform — and stuffed all that data into a single block of mesmerizing color. It’s interesting to see the Apple and RIM juggernauts flanked by two imposing, red slivers of HTC, isn’t it? The research firm also took a look at platforms by age group; the shares are surprisingly consistent across the board, though Android does have a slight edge with the young’uns. Follow the break for that chart.

Continue reading Visualized: US smartphone market share, by manufacturer and platform, made pretty

Visualized: US smartphone market share, by manufacturer and platform, made pretty originally appeared on Engadget on Thu, 03 Mar 2011 11:43:00 EDT. Please see our terms for use of feeds.

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Apple COO Tim Cook got all buddy-buddy with Bernstein Research analyst Toni Sacconaghi this week, talking about Apple’s business strategy — nothing out of the ordinary there — but this morning, that analyst decided to publicly paraphrase an intriguing part of the interview. Guess what? It sounds like a cheaper iPhone may indeed be in the cards:

While Tim stopped short of explicitly stating that Apple would pursue a lower price iPhone, he did state that Apple was working hard to “figure out” the prepaid market and that Apple didn’t want its products to be “just for the rich,” but “for everyone”; he also stated that Apple “understood price is big factor in the prepaid market” and that the company was “not ceding any market.” Cook noted that Apple executives – including himself – had spent “huge energy” in China, noting that it is “a classic prepaid market.” He further noted that the handset distribution model was poorly constructed and that Apple would look to “innovate” and do “clever” things in addressing that market.

As you can see, there aren’t any statements of fact here, just some general strategy ideas, but if Apple indeed plans to put an iPhone in every pot, it would be helpful if it didn’t have to rely on the carrier subsidy model.

Apple’s Tim Cook hints at cheaper iPhone, prepaid possibilities to come? originally appeared on Engadget on Mon, 28 Feb 2011 15:49:00 EDT. Please see our terms for use of feeds.

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Growth. You don’t have to be Gordon Gekko to recognize that exponential growth in revenues is the mark of both a buoyant industry and, on an individual level, a healthy participant within it. Kudos must, therefore, be handed out to all the top four app stores globally, as each one expended its total revenues by over 130 percent between 2009 and 2010. Interestingly, Apple’s growth looks to be slowing down as the App Store begins to reach a saturation point on smartphones, while Nokia’s Ovi Store and Google’s Android Market blossomed during 2010 by multiples of 7.2 and 8.6 times their 2009 size. Apple’s share at the top has shrunken as a consequence, a trend that looks likely to continue when Windows Phone 7’s Marketplace and the Ovi Store are melded into one through this year and beyond.

Apple maintains lead in mobile app store revenues, but its share is shrinking fast originally appeared on Engadget on Fri, 18 Feb 2011 07:21:00 EDT. Please see our terms for use of feeds.

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While much of the news lately has surrounded subscription internet movie and TV services the video on-demand market was up nearly 40% last year and is expected to keep growing. According to stats from IHS Screen Digest, video revenue for the Apple iTunes store grew 60 percent last year, but saw its overall market share shrink from from 74.4 to 64.5 percent. This is mostly explained as a side affect of the Kinect driving up Microsoft Xbox 360 sales at the end of last year and introducing its Zune store to a new market of families looking for digital entertainment. The up and comer to watch for 2011 appears to be the Wal-mart/Vudu combo, currently fourth in line behind Sony but poised to grow by showing up on more devices and increasing its promotional efforts. Of course, as NewTeeVee points out, the ultimate wild card in all of this is the launch of Ultraviolet buy-once/watch-anywhere DRM later this year (without support from Apple or Disney) and the effect it could have by causing consumers to see digital downloads as a viable option instead of the fragmented mess they are now — good luck with that.

[Thanks, Aaron]

iTunes stays on top of growing internet movie business in 2010, but 2011 could be very different originally appeared on Engadget on Wed, 09 Feb 2011 06:44:00 EDT. Please see our terms for use of feeds.

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