Domain names are the new used cars. Really, there’s no better way to own a piece of your favorite celebrity in the early 21st century than by snatching up their old domain names. It’s hard imagine anyone buying a domain like Facemash.com for $35,000, were it not the former domain of an Internet billionaire.
Mark Zuckerberg launched Facemash.com in 2003–the site was something of a Harvard-specific version of Hot or Not. He soon let the domain lapse, after moving on to bigger and better things.
The person who bought the site post-Zuck recently put it up on the auction block with a Buy it Now price of $35,000. While the asking price seemed pretty lofty, Facemash pulled in nearly that amount, raking in $30,201 after 10 bids in 20 days. The buyer is anonymous, but Rahul Jain, the former owner says that no one at Facebook or Sony (the studio behind The Social Network) was behind the bid.
Jain says that part of the winning bid will go to Indian education non-profit, the the Dakshana Foundation.