Smartphones, not DVRs, are the biggest threat to TV adverts

TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual “devices or distractions” that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That’s resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn’t skip too far ahead. Damn, why does reality have to be all complex and stuff?

Smartphones, not DVRs, are the biggest threat to TV adverts originally appeared on Engadget on Fri, 27 May 2011 08:37:00 EDT. Please see our terms for use of feeds.

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US lags in broadband adoption and download speeds, still has the best rappers

US Ranks #9

U, S, A! We’re number nine! Wait, nine? At least according to a recent broadband survey by the FCC, yes. The good ol’ US of A ranked ninth (out of the 29 member countries of the Organization for Economic Co-operation and Development) in fixed broadband penetration on a per capita basis, and 12th in terms of pure percentage — behind the UK, South Korea, Iceland, the Netherlands, and plenty of others. Though, granted, these nations lack the sprawling amber waves of grain that America must traverse with cables. The US also trailed in wireless broadband adoption, ranking ninth yet again, behind the likes of Ireland, Australia and Sweden. Worse still, even those with broadband reported slower connections than folks in other countries. Olympia, Washington had the highest average download speeds of any US city with 21Mbps (New York and Seattle tied for second with 11.7Mbps), but was easily topped by Helsinki, Paris, Berlin, and Seoul (35.8Mbps). Well, at least we beat Slovenia… if only just barely.

US lags in broadband adoption and download speeds, still has the best rappers originally appeared on Engadget on Sat, 21 May 2011 18:01:00 EDT. Please see our terms for use of feeds.

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Gartner: 1.6 million Windows Phone 7 devices sold in Q1, consumer interest remains tepid

Direct sales figures for Windows Phone 7 handsets have been remarkably difficult to come by since Microsoft’s OS reboot at the end of last year, but here come the stat gurus at Gartner to provide us with their best estimate. 3.6 million of the world’s smartphone sales in the past quarter were counted under the Microsoft mobile OS umbrella, of which 1.6 million featured the very latest WP7 software. That means Redmond partners sold more Windows Mobile devices in the first three months of 2011 than ones bearing the sparkling new operating system. Guess now we know what LG meant when it said the Windows Phone launch didn’t meet expectations. Gartner sees these numbers as evidencing a failure “to grow in consumer preference” by WP7’s launch devices, though it predicts better things ahead, with Nokia’s participation helping to accelerate the platform’s momentum. For more (much more!) stats relating to the global cellphone market in Q1 2011, click on the source link for Gartner’s full disclosure.

Gartner: 1.6 million Windows Phone 7 devices sold in Q1, consumer interest remains tepid originally appeared on Engadget on Thu, 19 May 2011 06:32:00 EDT. Please see our terms for use of feeds.

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Visualized: Google searches around the globe

You’ve already seen Android activations mapped around the globe over time, now how about some Google search volumes? Using WebGL and different color crayons for each language, the coders at Mountain View have put together the above Search Globe, which presents a single day’s worth of Google queries in a beautiful, skyscraper-infused visualization. Jacking yourself into the source link below (your browser can handle WebGL, right?) will let you twist and turn the model world for a closer exploration of global Google use. And if you get tired of that, there’s an alternative map showing world populations over 1990s — that’s available at the second link.

Visualized: Google searches around the globe originally appeared on Engadget on Fri, 06 May 2011 19:55:00 EDT. Please see our terms for use of feeds.

Permalink The Official Google Blog  |  sourceGoogle Data Arts (Search), (Population)  | Email this | Comments

IDC: smartphone market grows 80 percent year-on-year, Samsung shipments rise 350 percent

Smartphones are getting kind of popular nowadays, in case you hadn’t noticed. The latest figures from IDC show a 79.7 percent expansion of the global smartphone market between this time last year and today, which has resulted in 99.6 million such devices being shipped in Q1 of 2011. That growth has mostly been driven by Samsung, which has more than quadrupled its output to 10.8 million shipments in the quarter, and HTC, whose growth has been almost as impressive. The other big gainer is Apple, with 10 million more iPhones shipped, but the truth is that all the top five vendors are showing double-digit growth. In spite of Nokia losing a big chunk of market share and RIM being demoted from second to third in the ranking, both of those old guard manufacturers improved on their quarterly totals. IDC puts this strength in demand down to the relatively unsaturated smartphone marketplace, and believes there’s “ample room for several suppliers to comfortably co-exist,” before ominously adding, “at least for the short term.” And after the short term, our break-dancing robot overlords take over.

Update: IDC has also released data for Western Europe that shows Nokia has lost the top spot both in terms of smartphones, to Apple, and in terms of overall mobile phone shipments, to Samsung.

Continue reading IDC: smartphone market grows 80 percent year-on-year, Samsung shipments rise 350 percent

IDC: smartphone market grows 80 percent year-on-year, Samsung shipments rise 350 percent originally appeared on Engadget on Fri, 06 May 2011 04:27:00 EDT. Please see our terms for use of feeds.

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NVIDIA losing ground to AMD and Intel in GPU market share

NVIDIA may be kicking all kinds of tail on the mobile front with its ubiquitous Tegra 2 chipset, but back on its home turf of laptop and desktop graphics, things aren’t looking so hot. The latest figures from Jon Peddie Research show that the GPU giant has lost 2.5 percentage points of its market share and now accounts for exactly a fifth of graphics chips sold on x86 devices. That’s a hefty drop from last year’s 28.4 percent slice, and looks to have been driven primarily by sales of cheaper integrated GPUs, such as those found inside Intel’s Clarkdale, Arrandale, and most recently, Sandy Bridge processors. AMD’s introduction of Fusion APUs that combine general and graphics processing into one has also boosted its fortunes, resulting in 13.3 percent growth in sales relative to the previous quarter and a 15.4 percent increase year-on-year. Of course, the real profits are to be made in the discrete graphics card market, where NVIDIA remains highly competitive, but looking at figures like these shows quite clearly why NVIDIA is working on an ARM CPU for the desktop — its long-term survival depends on it.

NVIDIA losing ground to AMD and Intel in GPU market share originally appeared on Engadget on Wed, 04 May 2011 08:29:00 EDT. Please see our terms for use of feeds.

Permalink SemiAccurate  |  sourceJon Peddie Research  | Email this | Comments

Shocker! Microsoft commands 79 percent of worldwide OS revenue (update)

Everyone knows that Windows is installed on the vast majority of computers, but it’s always interesting to be reminded of what a cash cow the OS has been for Redmond. According to Gartner, Microsoft owned 78.6 percent of the global market revenue share for desktop operating systems at the end of 2010 — revenue up almost 9 percent from 2009. That means, of the $30.4 billion in revenue that various companies generated, $23.8 billion lined Microsoft’s coffers. But while Windows remains the kingpin, Mac OS X and — wait for it — Red Hat, posted more substantial gains. Apple’s market revenue shot up almost 16 percent to 1.7 percent, Red Hat surged 18 percent, while dark horse Oracle leaped from ninth place to fourth, with a 7,683 percent growth in income — no small thanks to its 2009 acquisition of Sun Microsystems. Only one question remains, then — who’s the loser here?

Update: Looks like we got this one wrong, folks, as it’s not market share that’s being measured here, but rather revenue share — how much money each company made from its operating systems relative to one another. That means companies that price their operating systems cheaper will be at a disadvantage in the rankings, not to mention those organizations that charge nothing at all — Ubuntu, anyone? Oh, and as some of you have pointed out in comments, there are both desktop and server operating systems in the chart above.

Continue reading Shocker! Microsoft commands 79 percent of worldwide OS revenue (update)

Shocker! Microsoft commands 79 percent of worldwide OS revenue (update) originally appeared on Engadget on Sat, 30 Apr 2011 15:22:00 EDT. Please see our terms for use of feeds.

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NPD credits Verizon iPhone with stemming the Android tide in Q1 smartphone sales

As much as we were hoping to get some definitive statements from AT&T and Verizon’s Q1 2011 financials about the Verizon iPhone’s impact on the smartphone market, none were really forthcoming. It’s left to analyst outfits like the NPD, therefore, to try and parse the data for us and read between the official lines. The latest numbers from the NPD Group’s Mobile Phone Tracker indicate that Apple’s share of US smartphones sales jumped from 19 percent in Q4 2010 to 28 percent in the first quarter of this year, which helped stymie Android’s prodigious expansion. The Google OS went from being on 53 percent of all smartphones sold to a flat 50 percent in the quarter. Also intriguing about the period is that, for the first time, smartphones accounted for more than half of all mobile phones sold in the US, at 54 percent. The top five best-selling cellphones also happened to be smartphones, with Apple and HTC providing two each; the iPhone 4, iPhone 3GS, Droid X, EVO 4G, and the Droid Incredible took home the NPD commendations.

[Thanks, Matt]

Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.

NPD credits Verizon iPhone with stemming the Android tide in Q1 smartphone sales originally appeared on Engadget on Fri, 29 Apr 2011 08:29:00 EDT. Please see our terms for use of feeds.

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Nintendo sells 3.61 million 3DS handhelds, but sees 2010 net profit decline by 66 percent

It’s a “good news, bad news” kind of a day in Super Mario land, as Nintendo’s announcement of a Wii successor has been followed up with the delivery of the company’s financial results for fiscal year 2010, which don’t make for happy reading. Nintendo’s net sales of $12.4 billion for the period ending on March 31st 2011 was 29 percent less than it tallied during the previous year, while its $825 million of net profit was also a staggering 66 percent lower than it earned last year. The 3DS has sold well so far, reaching 3.61 million transactions worldwide, but the Wii is down to 15 million global sales, which marks a 25 percent contraction from its FY2009 total of 20 million. So the impetus for a hardware refresh of the Wii is clearly there, now it’s just a matter of waiting for E3 to find out exactly how Nintendo plans to go about it.

Nintendo sells 3.61 million 3DS handhelds, but sees 2010 net profit decline by 66 percent originally appeared on Engadget on Mon, 25 Apr 2011 04:53:00 EDT. Please see our terms for use of feeds.

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Nintendo confirms next Wii coming in 2012, will preview it at E3

Nintendo has just announced it plans to introduce a successor to its Wii console next year, a “playable model” of which will be shown off at the E3 gaming expo in Los Angeles coming up on June 7th. No details are available as to how the next Wii will improve on the first one, though we imagine Nintendo will be happy if it simply matches the success of its current-gen home entertainer — the brief note publicizing the new roadmap also comes with a total of Wii sales accumulated between its launch in ’06 and the end of last month: 86.01 million. That’s said to be on a “consolidated shipment basis,” so maybe Nintendo is mixing its definitions of sales and shipments the way Sony likes to, but it’s a mighty big number either way. Bring on E3, we say!

Update: Bloomberg has provided the first official hint about Nintendo’s next console with a quote from company President Satoru Iwata. Nintendo will “propose a new approach to home video game consoles,” though it won’t be a simple move to 3D, as Iwata notes “it’s difficult to make 3-D images a key feature, because 3-D televisions haven’t obtained wide acceptance yet.” Given that motion gaming is no longer new and 3D is off the table until 3DTVs go mainstream, we’re now left facing only one potentiality — Nintendo is planning on bringing genuine innovation to our living rooms. We suppose it also adds fuel to the rumor of a crazy next-gen controller to go with this next-gen console.

Continue reading Nintendo confirms next Wii coming in 2012, will preview it at E3

Nintendo confirms next Wii coming in 2012, will preview it at E3 originally appeared on Engadget on Mon, 25 Apr 2011 03:35:00 EDT. Please see our terms for use of feeds.

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