Hasta La Gadget!

Netflix certainly didn’t have much trouble attracting interest in its Canadian launch today — the country’s waited long enough, after all — but it looks like it nonetheless went a bit too far in its efforts to build up buzz at its press event. It turns out that many of the onlookers at the event were actually actors hired by Netflix, at least some of whom went as far as to talk to the press and pass themselves off as regular people — regular people who happen to be really enthusiastic about Netflix, of course. An information sheet handed out to the extras reportedly even told them to “play types” and “behave as members of the public” who just “happen upon a street event for Netflix and stop by to check it out.” After word of the shenanigans got out, Netflix quickly issued an apology, of sorts — the company’s VP of corporate communications, Steve Swasey, said that he was “unaware” that a script was handed out to the extras, and that “some people got carried away and it’s embarrassing to Netflix.”

Netflix busted for using actors in crowd at Canadian launch event originally appeared on Engadget on Wed, 22 Sep 2010 19:11:00 EDT. Please see our terms for use of feeds.

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If the AppleTV announcement didn’t satiate your need for a Google TV set-top box battle royal, then new details about Amino’s Freedom box might do the trick. Yes it still packs the same hardware announced back in 2009 such as an Intel CE4100m Atom Processor, 500 GB of internal storage, SD card support, Bluetooth, WiFi 802.11n and 1 GB of RAM. We’ve now discovered however that it’ll also run its own Amino branded version of Nokia’s MeeGo OS, adding apps and gaming support to its list of capabilities that already included 1080p playback, VOD streaming, and DVR recording. In other words there’s going to be a new Google TV competitor on the block sometime before the end of this year looking for a fight. Whether it’ll provide a Lincoln Hawk-worthy performance though is something we’ll let the bookies squabble over until we can go hands on with both.

[Thanks, Hary]

Amino launches Freedom over-the-top video set-top box, challenges Google TV to arm wrestle originally appeared on Engadget on Tue, 07 Sep 2010 07:04:00 EDT. Please see our terms for use of feeds.

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Perhaps you’ve heard that Apple’s investing in digital video distribution at the moment? Perhaps you’ve read that Amazon’s working on a subscription video network, too? Sony makes number three, as the Financial Times is reporting the electronics giant is looking to launch a multimedia platform of its own. Starting with the PlayStation 3 and PSP, and then later extending to internet-connected Sony TVs, Blu-ray players, Vaio computers and phones, the service will reportedly offer both music and video sometime next year in what’s no doubt an attempt to work out deep-seated guilt at the death of Connect. You won’t have to wait nearly that long, however, to find out what’s what — the publication says Sir Stringer intends to preempt Apple’s six-string reveal by announcing the PlayStation Network-based service from IFA 2010 in Germany. Call us crazy, but this sounds like a perfect fit for the Sony’s out-of-the-blue $130 Netbox.

[Thanks, dedparrot]

Sony’s scheming a streaming music and video subscription service, too? originally appeared on Engadget on Tue, 31 Aug 2010 22:37:00 EDT. Please see our terms for use of feeds.

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At this point we’re fairly certain we’ll see updated iPods at Apple’s event on Wednesday, but we’re still in the dark when it comes to that updated iOS-based Apple TV — we know it’s in the works, but we don’t know if it’s coming this week. But if you’re feeling optimistic, a new Apple iTunes customer survey seems to offer a tiny little hint — it lists “Titles are available to watch instantly” as a reason you might totally love watching video on the iPad. Of course, you can’t watch iTunes videos “instantly” right now — the iPad requires the entire video file to download before playback begins, and the current Apple TV requires a fair bit of buffering — so this could be a big hint that instant streaming is coming quite soon. On the flipside, this could just be a mistake or oversight and actually mean nothing at all, but honestly, where’s the fun in that?

[Thanks, PeteO]

Apple survey hints at iTunes streaming video service coming soon? originally appeared on Engadget on Mon, 30 Aug 2010 17:34:00 EDT. Please see our terms for use of feeds.

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The H.264 codec that makes a good deal of digital video possible has actually been free to use (under certain conditions) for many years, but following recent controversies over the future of web video, rightholders have agreed to extend that freedom in perpetuity. Whereas originally standards organization MPEG-LA had said it wouldn’t collect royalties from those freely distributing AVC/H.264 video until 2016, the limitless new timeframe may mean that content providers banking on WebM and HTML5 video won’t have an expensive surprise in the years to come. Then again, patent licensing is complicated stuff and we’d hate to get your hopes up — just know that if you’re an end-user uploading H.264 content you own and intend to freely share with the world, you shouldn’t expect a collection agency to come knocking on your door. PR after the break.

Continue reading MPEG-LA makes H.264 video royalty-free forever, as long as it’s freely distributed

MPEG-LA makes H.264 video royalty-free forever, as long as it’s freely distributed originally appeared on Engadget on Thu, 26 Aug 2010 20:23:00 EDT. Please see our terms for use of feeds.

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