Hasta La Gadget!

Two years back, consumer research told us the vast majority of DVR users skipped commercials; now, statisticians at Duke University say that’s not the case. More importantly, even those who do hit that oh-so-tempting skip button aren’t necessarily spending less on advertised products as a result. Pulling data from over 1,200 TiVo boxes over the course of three years, Professor Carl Mela and colleagues found that a staggering 95 percent of television was watched live instead of recorded, giving viewers no opportunity to skip, and even when there was an opportunity, users took it only 6.5 percent of the time.

Moreover, every attempt the researchers made to find a “TiVo effect” failed — comparing those who had DVRs with those who didn’t, they found no significant difference in the amount TV watchers spent on nine different goods (including cleaning and grooming products) advertised. This could be for a variety of reasons — perhaps advertising doesn’t work, period, or perhaps those without DVRs “skipped” commercials simply by walking out of the room — but no matter the reason, it seems these days television advertisers don’t have quite so much to fear.

Continue reading Study finds commercial-skipping DVRs don’t affect purchases, ‘TiVo effect’ may not exist

Study finds commercial-skipping DVRs don’t affect purchases, ‘TiVo effect’ may not exist originally appeared on Engadget on Thu, 06 May 2010 21:19:00 EST. Please see our terms for use of feeds.

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If you’ve ever seen a child with his or her own cell phone and wondered, “What age are kids getting their own phones nowadays?,” then here’s the answer. Retrevo.com had an independent panel survey 1,000 people online to ask what they thought was appropriate.

Of the respondents, 28 percent thought a child should have his or her first cell phone between ages 9 and 12, 5 percent though kids under 9 should, and a big 61 percent think parents should wait until the child is 13 or over.

As for computers, 31 percent of respondents thought kids should have their first computer by age 9, 35 percent thought between ages 9 and 12, 30 percent between 13 and 18, and 4 percent only after the child turns 18.

To get the whole story, check out this Retrevo blog post.

Never mind keeping track of how many gold medals Bermuda, Cayman Islands and Monaco rack up during the Winter Olympics; the real nerds are watching to see exactly how many tweets are being pushed out per minute from a smattering of cities around the world. CASA’s Tweet-O-Meter has been running on a webpage for awhile now, but frankly, the novelty tends to wear quickly. These, however, are far more tempting to the retinas. What you’re looking at above are a few analog Tweet-O-Meters, which do exactly what you think they do: showcase the amount of tweets that are leaving New York, London and Paris at any given time by moving a needle within a conventional gauge. Head on past the break for a video, and be sure to express your reaction on your favorite up-and-coming social networking site.

[Thanks, Dr. Andrew]

Continue reading Analog Tweet-O-Meter shows city-specific Twitter activity the old fashioned way

Analog Tweet-O-Meter shows city-specific Twitter activity the old fashioned way originally appeared on Engadget on Tue, 16 Feb 2010 04:18:00 EST. Please see our terms for use of feeds.

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This may come as a surprise to you (although probably not, you smart devil), but it turns out that plenty of people are dissatisfied with their current e-reader options — according to a recent study conducted at the University of Georgia. The study was conducted over a six-month period where participants read the Atlanta Journal-Constitution on a Kindle, then provided feedback. The results were, well — not entirely shocking. Younger adults found the Kindle to be lacking because it had no touchscreen or other applications (though to be fair, neither does the print version of the paper), while older adults seemed more satisfied, but also reported missing the crossword puzzles and comics of a real, live newspaper. Pretty much everyone agreed that the screen was nice and comfortable to read on, but almost no one was a fan of the price. All in all, there’s not terribly much here that we think is overly telling — besides (of course) the fact that paper rules.

Study finds people want more from their Kindles, less from their newspapers originally appeared on Engadget on Sat, 30 Jan 2010 22:25:00 EST. Please see our terms for use of feeds.

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Could cellphone radiation actually be good for you and bad for you at the same time? It might, according to a group of researchers at the University of South Florida, who say that tests on mice suggest that long-term cellphone use might actually help fend off some of the effects of Alzheimer’s disease. That, as you might have suspected, is the exact opposite of what the researchers expected to find, and they say that exposure to electromagnetic waves from cellphones could both prevent some of the effects of Alzheimer’s if the exposure is introduced in early adulthood, or potentially even reverse some of the impairment among those already memory-impaired. Needless to say, the tests are still in the earliest of stages, but the researchers are apparently planning on modifying the experiment to try to speed up the results, and eventually expand it to include tests on humans. Tests on mice still found cellphones to be an impairement while driving.

[Thanks, Antonio]

Study finds cellphone use may fend off effects of Alzheimer’s disease originally appeared on Engadget on Sun, 10 Jan 2010 10:33:00 EST. Please see our terms for use of feeds.

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