Switched On: The clamshell mystique

Each week Ross Rubin contributes Switched On, a column about consumer technology.

In 2009, Switched On discussed the potential of Android on netbooks, finding an uneasy match between what was then high-flying hardware and still nascent software. More than two years later, though, the tables have turned in terms of momentum. As netbooks have settled into a relatively small part of the overall PC market, Android is leaping beyond the smartphone. In doing so, though, it is focused on tablets, not clamshells,

There are a few ways today to get Android on a diminutive notebook, but all have major flaws. On eBay, for example, you can buy cheaply made 7-inch Android netbooks for about $100. These are little more than novelties with poor ergonomics and battery life. Or one can download the Android x86 distribution and fire it up on an Asus Eee or other netbooks, but this is a hobbyist pursuit.

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Switched On: The clamshell mystique originally appeared on Engadget on Sun, 30 Oct 2011 22:16:00 EDT. Please see our terms for use of feeds.

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Switched On: Android’s tablet traversal

Each week Ross Rubin contributes Switched On, a column about consumer technology.

At AsiaD this week, Google’s Andy Rubin noted that there were at least six million Android tablets in use. That number included only those running Google services. One could question whether the briskly selling Nook Color — which is not open to Android apps at large — is relevant to that tally, at least from a developer perspective. It will certainly be the case, though, that the Kindle Fire — also expected to be a hot seller — will be an important addition to the number moving forward.

Still, Rubin conceded, it was a tally far behind that of the 30 million cumulative units of the iPad, which broke open the modern-day tablet category, extended its lead with the iPad 2, and will likely see another revision this coming spring. When Apple introduced its tablet device, it set a precedent for third-party developers by rewriting core applications to take advantage of the iPad’s larger display with “HD” versions. And while there are still far fewer native iPad apps than iPhone apps, Apple is far ahead in the race for native tablet software.

But not everyone wants to join that race.

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Switched On: Android’s tablet traversal originally appeared on Engadget on Sun, 23 Oct 2011 16:37:00 EDT. Please see our terms for use of feeds.

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Switched On: As Siri gets serious

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Nearly 15 years passed between Apple’s first foray into handheld electronics — the Newton MessagePad — and the far more successful iPhone. But while phones have replaced PDAs for all intents and purposes, few if any have tried to be what Newton really aspired to — an intelligent assistant that would seamlessly blend into your life. That has changed with Siri, the standout feature of iOS 5 on the iPhone 4S, which could aptly be described as a “personal digital assistant” if there weren’t so much baggage tied to that term.

Siri is far more than parlor entertainment or a simple leapfrogging the voice control support in Android and Windows Phone. At the other end of the potential spectrum, Siri may not be a new platform in itself (although at this point Apple has somewhat sandboxed the experience). In any case, though, Siri certainly paves the way for voice as an important component for a rich multi-input digital experience. It steps toward the life-management set of functionality that the bow-tied agent immortalized in Apple’s 1987 Knowledge Navigator video could achieve.

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Switched On: As Siri gets serious originally appeared on Engadget on Sun, 16 Oct 2011 21:12:00 EDT. Please see our terms for use of feeds.

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Switched On: The four Ses of the iPhone 4S

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The most surprising thing about the iPhone 4S is that people were surprised by the iPhone 4S, for there is ample precedent to the company both confining upgrades largely to a speed bump and to saying no to a host of potential new features. As to the former, the iPhone 4S is straight out of the playbook of Apple’s successful upgrade of the Apple 3G to the 3GS, although the competition wasn’t as strong as it is today.

Similarly, when Apple first lowered the price of the iPod touch below $200 in 2009 amidst widespread speculation that it would add a front-facing camera for FaceTime (which it did in the next generation), the company noted that it didn’t think the product needed any more “stuff.” So, what, then, defines the iPhone 4S? The differentiators can be thought of as four “Ses.”

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Switched On: The four Ses of the iPhone 4S originally appeared on Engadget on Sun, 09 Oct 2011 20:51:00 EDT. Please see our terms for use of feeds.

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Switched On: Assets in gear

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Ecosystems take years to build and depend on other companies. Really, who has the time these days? Plus, they kick in only if a product reaches critical mass. Microsoft and SanDisk demonstrated the risk a few years back with their digital media players in seeding the market with third-party cases and docks using their own proprietary and now abandoned connectors. Over the past year, though, we’ve seen a number of tech companies take a new approach to mobile product development — the corporate showcase — where they convincingly shun any notion of silos by throwing just about everything they’ve got into a product.

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Switched On: Assets in gear originally appeared on Engadget on Sun, 02 Oct 2011 18:00:00 EDT. Please see our terms for use of feeds.

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Switched On: No new wires, one new caveat

Each week Ross Rubin contributes Switched On, a column about consumer technology.

In the decade that WiFi has blanketed home networks across the United States, several technologies aimed at using existing wiring in the home have met with limited success. These have included MoCA (Multimedia over Coax, which has been adopted by some service providers for implementing multi-room DVRs) and HomePNA (originally for phone lines but later expanded to coax cable as well). At least three dueling standards have also sought to bring high-speed connectivity over electrical wiring. HomePlug, the most successful of these, has had several iterations. The latest – HomePlug AV – is rated at a theoretical throughput of 200 Mbits/sec. However, power line technologies have been held back by high prices and occasional interoperability problems.

But a new approach seeks to be the one protocol to rule them all, operating over phone lines, power lines or coax. Dubbed G.hn, the ITU standard promises up to 1Gbps theoretical throughput, with real-world usage over electrical lines expected to reach between 250Mbps and 400Mbps. If that sounds appealing to you, you’re not alone. Service providers like the idea of G.hn since it allows them more flexibility than previous efforts. In fact, they like it so much that — despite G.hn’s capacity — they have insisted on quality of service standards that could limit or prevent consumers from installing it themselves after they buy adapters from retailers.

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Switched On: No new wires, one new caveat originally appeared on Engadget on Sun, 25 Sep 2011 20:14:00 EDT. Please see our terms for use of feeds.

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Switched On: The great slate debate of Windows 8

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Just as Windows Phone 7’s “touch-only” interface threw away the past to create a streamlined, more approachable experience, Microsoft is creating a “touch-first” experience for Windows 8 that has more in common with its new phone software than previous versions of Windows. This “Metro-style” UI will be able to run on virtually any modern PC, with screens from 10- to 30-inches and above. The touch interface will be only occasionally relevant on desktops, though, more so on laptops. Where it’s obviously meant to shine is on pure slates — will consumers really flock to Windows 8 for such slates, though?

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Switched On: The great slate debate of Windows 8 originally appeared on Engadget on Sun, 18 Sep 2011 18:00:00 EDT. Please see our terms for use of feeds.

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Switched On: The accidental handset company, Part 2

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Last week’s Switched On discussed why Google’s ownership of Motorola is unlikely to bring major changes to the balance of power among Android licensees. But Motorola also has significant interests in the set-top market. And, of course, there’s the question of Android’s main licensed rival, Windows Phone 7. In both of those cases, though, there is also unlikely to be noteworthy change, reinforcing the acquisition as a purely defensive move. Read on for more.

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Switched On: The accidental handset company, Part 2 originally appeared on Engadget on Sun, 04 Sep 2011 18:00:00 EDT. Please see our terms for use of feeds.

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Switched On: The accidental handset company, Part 1

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Tech company acquisitions often seek to reshape a company or even the entire industry. Buying Applied Semantics catalyzed Google’s rise to online advertising dominance. Apple’s purchase of NeXT transformed the former’s operating system’s roadmap. And HP’s merger with Compaq created a $40 billion powerhouse vendor of Windows PCs.

That’s not the case for “Googorola,” a portmanteau that the world formerly knew only as an Italian blue cheese often crumbled into steak salads. Indeed, Google’s recent announcement of its intent to acquire Motorola Mobility for $12.5 billion may turn out to be the highest profile acquisition ever aimed at maintaining the status quo. Presaged by a blog post from Google’s chief legal officer and punctuated by lockstep statements by Motorola’s rival Android licensees praising legal protection, the blog post announcing the acquisition promised to “supercharge” Android. But the subsequent Google conference call regarding the merger reinforced that the “IP” Google seeks to acquire does not stand for “Incredible Phones.” Google seeks to invigorate Android simply by having the freedom to progress unencumbered along the successful path it already has largely staked out.

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Switched On: The accidental handset company, Part 1 originally appeared on Engadget on Sun, 28 Aug 2011 18:00:00 EDT. Please see our terms for use of feeds.

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Switched On: The webOS triangle

Each week Ross Rubin contributes Switched On, a column about consumer technology.

HP’s decision to discontinue production of webOS devices has been widely seen as the final nail in the promising operating system’s coffin. Statements from HP on the future of webOS app development sound absurd in the current context. How can, for example, HP continue to promote the webOS app catalog as it has pledged to do when there are no ongoing devices on which those apps can run? How would developers even test apps?

The answer may lie in a complex ongoing reorientation of the webOS triangle consisting of the HP corporate entity, PSG (Personal Systems Group, HP’s PC business) and webOS. HP hasn’t said exactly what it is doing with webOS. However, the combination of publicly expressing commitment to the operating system while dismantling its own devices points strongly to licensing. In fact, it’s highly consistent with it; if HP simply wanted to wage war with (or sell) Palm’s patent pool, it wouldn’t need webOS developers any more. HP made no secret of its interest in licensing webOS while it was still producing devices based on that operating system. As Switched On discussed last month, though, there is a long, bleak history chronicling the difficulty in building devices based on an OS that a company is licensing. In other words, pursuing both of the contrasting business models of Apple and Microsoft results in inherent conflict.

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Switched On: The webOS triangle originally appeared on Engadget on Sun, 21 Aug 2011 17:52:00 EDT. Please see our terms for use of feeds.

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