Switched On: Toshiba and the Blu-ray Trojan Horse

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The Blu-ray Disc Association has positioned Toshiba joining its membership as the epilogue in the company’s once pitched battle for high-definition disc domination. It could, however, merely be a new chapter in the broader story of home entertainment as it uses the players not only to fill some product-line gaps but takes advantage of their connectivity to move to a future beyond any disc standard.

Back when it was tending to its fresh format war wounds, Toshiba did not always see this potential. After it exited– and effectively ended– the HD DVD market, the March 3, 2008 edition of The Wall Street Journal ran an interview with Toshiba chief executive Atsutoshi Nishida that detailed ambitious plans for avoiding Blu-ray. On the low end, Toshiba would improve DVD playback to seek near-parity with Blu-ray quality at lower cost. That idea was productized in Toshiba’s XDE DVD players and televisions. XDE was met with mixed reviews, however, and the plummeting prices of Blu-ray hardware last holiday season cut its viability short.

Flirting with connectivity on the high-end, Nishida noted that it was now possible to bridge PCs and televisions better, and that he wanted to put “even more energy” into video downloading. He may have been considering Toshiba’s Qosmio multimedia powerhouse notebooks as an engine for driving high-definition content to the television. However, the long-lingering idea of bridging the PC and television, while indeed becoming easier technologically, still simply isn’t worth the effort for most consumers. At CES 2009 as Sony, Sharp, Panasonic, Samsung, LG and Vizio showed off connected televisions, Toshiba didn’t announce any broadband content partnerships for its premium Regza line of TVs.

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Switched On: Toshiba and the Blu-ray Trojan Horse originally appeared on Engadget on Wed, 19 Aug 2009 14:00:00 EST. Please see our terms for use of feeds.

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Switched On: Apple wanes in the widget wars

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

One of the challenges for companies trying to build across the “three screens” of the television, PC and cell phone is adapting their distinctive technologies to those platforms. Apple showed strong early momentum on the Mac with its widget architecture, but is falling behind some rivals in bringing glanceable utility to other platforms.

Introduced with Mac OS X Tiger, Dashboard widgets (or “gadgets” as Google and Microsoft call them) are small, simple applets intended to convey quick bits of information or provide a quick change of settings. Veteran Mac users recognized them as the reincarnation of desk accessories, which provided functions such as an alarm clock and note pad when the Mac could run only one program at a time. Apple aggregates thousands of widgets on a special web page, and Leopard brought a new feature called Web Clips to provide an easy way for consumers to create their own widgets from part of a Web page in addition to the more traditional Dashcode development tool.

Dashboard earned its own button on the Mac keyboard. It drew some criticism due to its modal nature, but its ability to quickly display or hide a screenful of widgets without having to mess with window arrangements made it more convenient than the gadget implementation in Windows Vista and even Windows 7, which has freed gadgets from the Sidebar and now displays them on the desktop — a throwback to the Active Desktop feature of Windows 95.

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Switched On: Apple wanes in the widget wars originally appeared on Engadget on Wed, 12 Aug 2009 20:09:00 EST. Please see our terms for use of feeds.

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Switched On: The iPad could succeed Apple TV

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Much of the speculation around an “iPad” — a rumored 10″ Apple tablet — has portrayed it as an Amazon Kindle-killer or a large-screen iPod touch, but there’s a strong case that such a product could effectively serve as a replacement for – or a compelling complement to — Apple’s non-platform sleeper Apple TV.

Apple faces a dilemma in moving iPhone apps to a larger screen size or higher resolution. It must either scale them (ugly), ask developers to create a large-screen version (cumbersome), or run them in a window (which would beg some level of multitasking at least beyond what the iPhone OS does today). Not only that, but a 10″ device is simply inconvenient for some of the iPhone’s apps. Just try focusing on the road with a 10″ navigation screen suctioned to your windshield.

The base version of Apple TV is 40 GB, just a bit over the 32 GB that has been offered on the iPod touch and iPhone. By the end of the year, a 64 GB flash product could be well within reach for a flash-based iPad. That would easily store many consumers’ photo libraries and a Netflix queue’s worth of movies. Rumors about the “Cocktail” music experience notwithstanding, the tablet would make an excellent platform for watching and displaying video and photos. a 10″ screen would be a fine fit for 720p video and the small size would mask artifacts that could show up on the 50″ television. But the iPad would be even more versatile than Apple TV.

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Switched On: The iPad could succeed Apple TV originally appeared on Engadget on Tue, 04 Aug 2009 17:35:00 EST. Please see our terms for use of feeds.

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Switched On: Compelling computing can keep netbooks niche

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

If the PC marketplace were an ocean, you’d see a strange sight — small fish (netbooks) eating medium-sized fish (notebooks) eating large fish (desktops). But PC vendors are only partially pleased with this inversion of the natural order. While they embrace the replacement of desktops with higher-margin notebooks, they fear the cannibalization of notebooks with low-margin netbooks. Fast-growing and inexpensive netbooks have become such a threat to the notebook business that Intel and Microsoft have been wrestling with how they can adjust pricing in order to persuade PC makers not to market budget Atom-based laptops that have screens larger than 10″ such as the sleek 11.6″ Acer Aspire One A075 or 12.1″ Lenovo IdeaPad S12.

Slower, less expensive processors running an older, lower-priced version of Windows have put pressure on Microsoft’s Windows revenue. But rather than bemoaning consumer demand for less powerful PCs, Microsoft would do well to create more incentive to purchasing more powerful ones. Apple has partially addressed this issue by including, enhancing and promoting iMovie and GarageBand in its bundled iLife suite. These are two applications that can become quite processor-intensive when used for sophisticated tasks, like stabilizing a jumpy video.

But even more significantly, Apple has made the issue moot by creating an effective floor in the Mac product line of an Intel Core 2 Duo. Clearly that’s not an option for Microsoft, nor for many of its PC vendor partners catering to more value-minded shoppers. Indeed, Microsoft has optimized the Windows 7 kernel to run more efficiently on the lower-end netbooks that are the source for growth in the PC market. And that’s the right move.

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Switched On: Compelling computing can keep netbooks niche originally appeared on Engadget on Tue, 28 Jul 2009 15:00:00 EST. Please see our terms for use of feeds.

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Switched On: The last smartphone OS

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Palm’s webOS certainly faces strong competition as it vies for attention from manufacturers, carriers, developers and consumers. But Palm was able to knock out at least one ailing offering by making webOS the replacement for the old Palm OS. For others it may not be so easy. In fact, with the barriers to entry now so high and the commitment to existing operating systems so great, webOS may be the last major smartphone operating system launched for the foreseeable future.

With webOS taking the baton from Palm OS, the number of major smartphone operating systems has stayed fixed at six. Three of them — Symbian S60, Windows Mobile and Android — are intended to be used by handset makers from multiple manufacturers, whereas iPhone OS, BlackBerry OS and webOS are used only on the handsets offered by their developer. Of course, even these “purebred” operating systems owe much to older platform technologies, with Android and webOS being built atop a Linux kernel, iPhone OS having its distant roots in FreeBSD, and BlackBerry and Android building on Java. The race to attract software to these platforms has ignited an arms race of development funds to both prime the supply pump and the promotion of app stores to lead the horses to he touch-sensitive virtual koi ponds..

Developing and maintaining a smartphone operating system is a serious and expensive undertaking that can consume a company. Producing the original iPhone caused Apple to miss the self-imposed ship date of Leopard, and third-party app support did not come until much later. Whatever Microsoft is planning in a major overhaul for Windows Mobile 7 has taken long enough to warrant the release of the interim 6.5 release that still leaves the company far behind the state of the art. WebOS development clearly took up a significant portion of the $425 million investment from Elevation Partners in Palm. And finishing a 1.0 release is just the beginning.

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Switched On: The last smartphone OS originally appeared on Engadget on Tue, 21 Jul 2009 17:00:00 EST. Please see our terms for use of feeds.

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Switched On: iPhone 3GS is fine, young, but not a cannibal

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

At least since the advent of the first camera phones, people have been wondering whether the cell phone would limit the opportunity for all kinds of other products, particularly portable electronics. Even the more pedestrian features of basic cell phones have been blamed for the declines in (or at least limiting the market for) pagers, Family Radio Service (FRS) radios, and even watches. And beyond portable electronics, cordless phones have also been in a state of decline for years as more consumers cut the cord.

But the iPhone 3GS has renewed the old debate for a number of reasons, including data that shows that iPhone users are disproportionately inclined to use their phone’s advanced features and changes in the hardware and software that improve the digital camera, add video capture, and open the door to in-vehicle turn-by-turn navigation. TomTom, which has returned to its roots by demonstrating navigation software for the third-party hardware of the original iPhone 3G, can now offer that software through Apple’s App Store. So, will the iPhone shutter Canon, run Garmin off the road, or make Flip flop? Thankfully, for the sake of all wishing to avoid reading headlines containing these atrocious puns, not for the foreseeable future, at least in the U.S.

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Switched On: iPhone 3GS is fine, young, but not a cannibal originally appeared on Engadget on Fri, 26 Jun 2009 13:03:00 EST. Please see our terms for use of feeds.

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Switched On: When netbooks suffer from ‘Droid rage

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Despite powering only a handful of handsets available on the market, Android has already had a significant impact on the competitive landscape in smartphones. Looking at its primary rivals that run on a variety of hardware from multiple manufacturers, Android has provided a free and highly customizable licensed challenge to Windows Mobile, And competition with the Google-developed mobile operating system may have also provided the final push of Symbian into the world of open source.

Just because Android has turned the tables, though, does not mean it should be used on devices that rest on them. Recently, the infatuation with Android has led to much speculation and supplication regarding the operating system as an alternative on netbooks and less proven “gaptops” that live between the smartphone and the notebook. But while blazing benchmarks may erase any speed records set by netbooks running Windows, they can’t erase what amounts to a weak case for Android on these devices.

Recent history shows that the overwhelming majority of consumers want Windows on their netbooks. This has become especially true as the market has shifted from the quasi-appliance like original Asus Eee, with its suboptimal 7″ screen, to most netbooks running 10″ and now even larger screens and vendors such as Dell and HP that are pillars of the Windows hardware world have grabbed market share. Even these manufacturers have more to gain by going with their own twist on Linux. HP, for example, has created a unique and differentiated experience with its Linux environment for netbooks. It will take some time before various Android implementations are so unique. It’s unclear why an Android-based netbook would fare much better than Linux-based netbooks have.

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Switched On: When netbooks suffer from ‘Droid rage originally appeared on Engadget on Tue, 16 Jun 2009 18:13:00 EST. Please see our terms for use of feeds.

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Switched On: Dark side of the Zune

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

When the iPod touch swiped away the small display, aversion to WiFi and telltale scroll wheel of previous iPods. Microsoft was left with Zune models squarely targeted at Apple’s state of an older art. This fall, though, Microsoft will close the features gap and, in some ways, leapfrog the iPod touch with the Zune HD, which takes advantage of the startling contrast of OLED screen technology and will be one of the first (and likely the most popular) portable HD radio receivers. But no DNA test is needed to see that the Zune HD is inspired by the iPod touch, with a single button below the screen, side-mounted volume controls, and a power button at the top.

Now that the Zune HD will have a hardware exterior that looks like a credible challenger to at least today’s iPod touch, what about filling the flash memory in its interior? Here, Microsoft has a number of opportunities that could improve the Zune’s standing if successful, or leave it in the iPod’s shadow if not.

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Switched On: Dark side of the Zune originally appeared on Engadget on Fri, 05 Jun 2009 18:06:00 EST. Please see our terms for use of feeds.

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Switched On: Big Kindle on Campus

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.


Amazon’s Kindle DX includes a few tweaks such as automatically rotating the orientation of the screen when it is placed in landscape mode and adjustable page margins because… well, CEO Jeff Bezos seems to like the feature. Literally, though, the biggest change is the new 9.7-inch electronic ink screen, which displays two and a half times more content than the 6-inch screen on the Kindle 2 and Sony Reader. The expanded display allows more detailed graphics to be seen without zooming or panning, and is better suited to a wide range of source material including maps, technical diagrams, and sheet music. But textbooks and newspapers were singled out as two printed sources that are particularly significant for the forthcoming device.

These publications both benefit from the larger Kindle screen size, but each face different challenges in finding success on the Kindle DX. For newspapers, the Kindle DX cuts down on the costs of printing. Newspapers, though, are already struggling against competitors that did away with that expense years ago, including blogs that break stories and online entities such as Craigslist, eBay and Google that have siphoned away advertising revenue. Textbooks, on the other hand, have no major electronic competition, and print still retains advantages such as better readability and color. But digital textbooks must compete with used textbooks, a major market on college campuses, and likely will not be able to be resold if other digital content is a predecessor.

At the Kindle DX launch, representatives from The New York Times Company and Case Western Reserve University both characterized their involvement with the Kindle DX as a trial or experimentation. What’s behind the arm’s length embrace?

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Switched On: Big Kindle on Campus originally appeared on Engadget on Fri, 08 May 2009 17:12:00 EST. Please see our terms for use of feeds.

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Switched On: Windows 7, Non-Starter Edition

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Microsoft is making many well-received improvements in Windows 7, but may be in for a black eye on its Starter Edition because of growing misconceptions that it has optimized and recommended the limited Starter Edition for netbooks. For instance, the ad copy for the Apple commercial jabbing Starter Edition almost writes itself.

“Hello, I’m a Mac.”
“And I’m a PC.”
PC is trying to juggle.
“Hey, PC. What’s with the juggling act?”
“It’s my new operating system. See, it only lets me run three programs at a time so I need to stop doing one thing when I want to do another. Really keeps me on my toes thinking about which three programs I should use. Of course, I could upgrade to a more expensive version that gives me the capabilities I should have had from the beginning.”
PC drops the balls.
“Hmm, really? Every Mac lets you run as many programs as you want out of the box.”
“Well, that would be nice. I’d sure like to send someone an e-mail about that.”
“That’s a good idea, PC. Why don’t you?”
“Because I had to quit my e-mail program to say that.”
PC starts trying to juggle again. Cut to iMac with “Mac” desktop

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Switched On: Windows 7, Non-Starter Edition originally appeared on Engadget on Thu, 30 Apr 2009 18:01:00 EST. Please see our terms for use of feeds.

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