
At CES last week, we saw top tablets from some of the biggest names in the consumer electronics industry–Motorola, Samsung, RIM, ASUS, Toshiba, Lenovo–the list goes on. And while it will no doubt be a long time before any can be considered a serious iPad competitor, there are a few that certainly seem capable of snagging the number two spot in that race, next year.
And where waws Sony on that front? The technology giant was nowhere to be seen, in spite of speculation to the contrary. Even though the company was a no show in the 80-strong tablet race, it’s still making some bold predictions for 2011. Kunimasa Suzuki, the head of the company’s computer division said that Sony has its eyes firmly on the number two spot.
“For sure iPad is the king of tablets. But what is the second, what is the third? Who is taking the second position? That is our focus,” the executive told Reuters. “We would like to really take the number two position in a year.”
How will it snag that coveted second spot? Why, 3D, of course! The company has been considering that tact to help set its still unnamed tablet apart from the ever-increasing competition. “If I want to differentiate it from others, do I release it tomorrow, or do I wait till I differentiate it?” Suzuki put the rather rhetorical question to the new agency.
Perhaps there’s still a lot to be said for striking while the iron is hot–i.e. several weeks ago.