OLED Could Be Apple Tablet’s Secret Solution for E-Reading
Posted in: Apple, Media Players, OLED, tablets, Today's Chili
An OLED display would be a pricey, but perfect, screen for e-book reading on a tablet, like the one Apple is rumored to be announcing later this month.
If Apple were to implement a reading mode with a black background and light-colored text, then an OLED screen would be extremely energy efficient. That’s because OLEDs consume power differently than LCDs; they only use power when pixels are turned on. That means blacks won’t consume any energy (like they do with backlighting in LCDs), and such a reading mode would substantially preserve battery life, an analyst explained to Wired.com.
“I would expect when they use OLED to turn to one mode, called OLED display mode, and make most of the background black and make words white, green or red or some other colors,” explained Jennifer Colegrove, an analyst with DisplaySearch, a research firm that focuses on the display industry.
Tech observers are wildly anticipating the rumored Apple tablet, which will reportedly be announced late January in a special event. Many have speculated that Apple’s tablet, which many think will feature a screen between 10 and 11 inches, will have a strong focus on e-reading capability.
However, no report has offered reasonable speculation for the tablet’s battery life. The question is how such a device could feasibly handle e-book reading, along with general tasks, any better than the battery-sucking iPhone or the long-lasting (but colorless) E Ink technology seen on traditional e-book readers such as the Kindle.
OLEDs could be Apple’s solution for a general purpose device specializing in e-book reading, Colegrove told Wired.com.
Evidence is scarce, but OLED displays might be part of Apple’s plans. A report published by TG Daily on Tuesday cited a designer who claimed Apple had snapped up the entire supply of 10.1-inch multitouch LCD and OLED displays. Colegrove could not verify TG Daily’s claim, but she noted 10.1-inch OLEDs are relatively rare, because most devices shipping with OLEDs — smartphones — have smaller screens. The number of 10.1-inch OLEDs on the display market are in the low thousands, Colegrove noted.
OLEDs are expensive: a 10.1-inch OLED matching the description of the tablet in rumor reports would cost $400 alone, Colegrove said. So it’s likely if there is an OLED model of the Apple tablet, it will be the higher-end version of the device — a model Apple will tout for better reading capability. An LCD version of the tablet would likely ship with a less expensive model. A 10.1-inch LCD, Colegrove estimates, would cost Apple between $60 to $100.
Colegrove added it’s likely that if Apple were planning to sell a higher-end OLED version of the tablet, the company wouldn’t place an order on a huge volume; Apple would likely only order a few thousand.
Therefore, it’s feasible that Apple did indeed pre-order the entire 10.1-inch multitouch OLED supply, because there aren’t many available on the market, Colegrove said.
In short, if Apple were to ship two tablets — one with an OLED screen and the other with an LCD — the former could be the model with a special e-reader mode that consumes very little power.
And it sure sounds like it would be pricey. Would you pay a premium, perhaps $800 to $1,000, for a general-purpose OLED tablet with a special e-reader mode? Share your thoughts in the comments section below.
See Also:
- Is an Apple Tablet on the Way? Orange Exec Says ‘Oui’
- Rumor: 10-Inch Apple Tablet Landing in Early 2010
- Top 10 Features the Apple Tablet MUST Have
- Why 2010 Will Be the Year of the Tablet
- iTablet Gains OLED Display, Delayed Until Late 2010
Photo illustration of an imaginary Apple tablet: Stephen Lewis Simmonds