Mitsubishi LaserVue TV Back in Production, Still Too Expensive
Posted in: Displays, Television, Today's ChiliEarlier today, Mitsubishi assured TV lovers everywhere that production of its flagship television, the innovative LaserVue laser TV, is back on. A previously terse announcement noted it was being temporarily shut down due to an undetermined production problem.
According to Mitsubishi, the delay stemmed from an undisclosed problem with the manufacturing equipment used to make the TVs. No further details were specified. Mitsubishi has been overwhelmingly secretive about this TV and its components from the moment it was announced, so their public reticence isn’t surprising.
Unfortunately, the lack of transparency has been unhelpful and has caused others to fill in the blanks, to the detriment of the TV.
For example, when the sudden production stop of the flagship TV was announced six weeks ago, it caused a run on negative speculation. Many reasonably believed that the economy was far too crippled to support a $7,000 TV, even one whose picture quality was immediately viewed as top-tier upon its ‘08 holiday season release. It didn’t help matters that around the same time, the highly-regarded Pioneer plasma Kuro televisions were killed in the face of cheaper competition from LCDs that were almost as good.
Others said that even with its obvious quality advantage (with twice as much color range as other TVs and a third of their power consumption), the LaserVue’s throwback (and slightly fatter) rear-projection design couldn’t compete in a culture of thinness.
Despite these reasons, it was thought that Mitsubishi could manage the recession problem and sell a few TVs based on the quality, as long as it brought the price down a couple thousand bucks.
Unfortunately, that still hasn’t happened. It’s not a surprise that as of today, it occupies the sales rank of #76,640 in Amazon.com.
We’re glad the Mitsu Laser plants are back to work and would love it if more people got to experience the vivid reds and crazy image details it offers. But it’s not going to happen if they don’t bring the number down. People who can afford premium goods will pay for the quality, but the value proposition here is just too skewed towards the company. No one wants to feel like they’ve been fleeced.
See also:
- Product Reviews: Mitsubishi LaserVue HDTV
- Laser TV Wins Early Color Showdown Against Pioneer Kuro in Early Tests