GQ and Toshiba Auction Celebrity Laptops

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Finally, the perfect gift for that hard-to-buy-for Rainn Wilson fan on your list. Toshiba, GQ Magazine, and four “men of innovation” have combined their considerable talents to create unique limited-edition laptops, four for each celebrity, which are being auctioned off on eBay. Who are these men of innovation? Rainn Wilson, Hines Ward, Joe Perry, and Omar Epps. The proceeds from each innovator’s laptops will go to a different charity. Wilson’s charity, for example, is the MONA Foundation, which supports women and children in distressed areas around the world.

Each celebrity has customized a different Toshiba laptop. Ward has the Toshiba Satellite P505, with a big 18.4-inch screen, while Wilson has the lightweight Toshiba Satellite M505. The auction series will last for four weeks, with a new laptop for each celebrity auctioned off each week. So far bidding is slow; as of this writing, Ward’s laptop has the highest bid, at $510.00.

Toshiba, GQ Auction off Celebrity Notebooks for Charity

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Toshiba and GQ have teamed up to auction off limited-edition notebooks designed around celebrities’ lifestyles. The celebrities involved are Hines Ward, Joe Perry, Omar Epps and Rainn Wilson.

All bias for The Office’s Dwight shoved aside, my vote goes to Rainn Wilson. He was the only celeb in this event to design his own notebook (above), according to a Toshiba spokeswoman, and it looks ludicrously hysterical. The other three celebs’ notebooks were designed by Toshiba.

The notebooks are being auctioned off on eBay until Friday. Each celebrity lists his chosen charity on Toshiba’s website.

Photo: Toshiba

(Thanks, Kelly!)


Sony outs world’s first TransferJet chips for short-range wireless transfer

Induction chargers like Palm’s Touchstone are great and all but they lack one significant feature long mastered by USB tethers: data transfer. That could soon change as Sony begins pushing out its first TransferJet LSI in hopes of obtaining broad industry adoption of this newest form of short-range wireless transmission technology. TransferJet, remember, allows for a theoretical 560Mbps (closer to 375Mbps in the real-world) wireless transfer at a distance of about 3 centimeters — a standard backed by big-hitting camera companies like Canon, Nikon, Samsung, Casio, Kodak, and Olympus and Japanese cellphone interests like NTT DoCoMo, Softbank Mobile, Toshiba, and Sony Ericsson. Just imagine yourself waving a TransferJet-equipped Sony Ericsson phone in front of your new Bravia TV and having all your photos and videos appear on the big screen and you’ve just seen the future. Individual samples are available now for ¥1,500 (about $17) in either PCI or SDIO-connector versions. Now head on past the break to see the tech in action from our CEATEC hands-on.

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Sony outs world’s first TransferJet chips for short-range wireless transfer originally appeared on Engadget on Mon, 30 Nov 2009 03:01:00 EST. Please see our terms for use of feeds.

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Toshiba Natural Selection laptops get celebrity paintjobs, good causes

Alright, we’re not too happy with the Natural Selection moniker implying that being a celebrity is somehow a marker of evolutionary prowess, but we’ll forgive Toshiba this one time. The Japanese company has recruited a quartet of famous folks to help promote its wares with limited edition laptops painted to their specifications. Aerosmith guitar legend Joe Perry, the no less mythical Rainn Wilson, Pittsburgh Steeler Hines Ward and his coach Mike… oh wait, that’s Omar Epps, have put their own personal stamps on a selection of Toshiba’s latest 505 laptop models from the A, P, M, and Qosmio X series. These will be auctioned off on eBay starting this Friday, with all proceeds going to charity. Any more questions before you start the bidding? No? Good.

Toshiba Natural Selection laptops get celebrity paintjobs, good causes originally appeared on Engadget on Wed, 25 Nov 2009 05:04:00 EST. Please see our terms for use of feeds.

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Blinking LEDs to give QR codes a run for their (ad) money

We’re still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one’s mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.

Blinking LEDs to give QR codes a run for their (ad) money originally appeared on Engadget on Mon, 23 Nov 2009 23:59:00 EST. Please see our terms for use of feeds.

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Laptop reliability survey: ASUS and Toshiba win, HP fails

Boy, do we have a nice slab of data for you to sink your teeth into today. The 3-year service history of more than 30,000 laptops has been pored over, analyzed, and reduced to gorgeous comparative charts, which you know you’re dying to know more about. We should note, however, that the service was provided by SquareTrade, whose primary business is selling extended warranties, but that shouldn’t completely prejudice us against reaching conclusions on the basis of the presented facts. Firstly, netbooks have shown themselves to be on average 20 percent less reliable than entry-level laptops, which in turn are 10 percent more likely to break down than premium machines. In other words, you get what you pay for — shocking, right? The big talking point, though, will inevitably be the manufacturer comparison chart above: here ASUS and Toshiba (rather appropriately) share the winners’ spoils, while HP languishes in the ignominious last place, with more than a quarter of all laptops expected to suffer a hardware fault of some kind within three years. So, does your experience corroborate / refute this info? Keep it gentlemanly, okay?

[Via Electronista]

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Laptop reliability survey: ASUS and Toshiba win, HP fails originally appeared on Engadget on Tue, 17 Nov 2009 11:09:00 EST. Please see our terms for use of feeds.

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Toshiba ‘Space Chair’ ad redefines armchair viewing (video)

There’s something wrong when an advertisement is more memorable than the product. Nevertheless, here we have Toshiba’s Space Chair ad campaign promoting its new 2010 REGZA SV LCD TV series, Toshiba’s first with LED backlight and local dimming. The campaign will later expand to include a second take featuring the Satellite T Series of 11-hour CULV laptops set for introduction in 2010. The ad follows the journey of “an ordinary living room chair” to the edge of space before falling back to Earth where the ground crew relied upon a GPS beacon to locate the craft. A few facts about the shoot:
  • A helium balloon lifted the chair and Toshiba’s own IK-HR1S ultra-compact 1080i camera to a height of 98,268 feet above terra firma
  • FAA regulations required that the weight of the rig had to be less than four pounds
  • The chair is made of biodegradable balsa wood at a cost of about £2,500
  • The rig was launched in Nevada’s Burning Man Black Rock desert
  • The temperature dropped to minus 90 degrees at 52,037 feet
  • The chair took 83 minutes to reach an altitude of 98,268 feet and just 24 minutes to fall back to earth

Truly amazing stuff. Now buckle up and click through for the show.

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Toshiba ‘Space Chair’ ad redefines armchair viewing (video) originally appeared on Engadget on Mon, 16 Nov 2009 06:15:00 EST. Please see our terms for use of feeds.

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ASUS courting Toshiba in bid to become top-3 PC maker?

ASUS has already gone public with its plans to jump past Dell to become the number three PC vendor by 2011. Naturally, with fierce competition from all sides, the Taiwanese PC maker isn’t going to achieve this by simply slapping the Eee logo onto everything it can build; acquisitions are the key to that kind of rapid growth. So it’s no surprise to hear Jonney Shih, ASUS chairman, listing Toshiba’s PC business amongst its possible targets for acquisition according to the Commercial Times. After all, Toshiba’s estimated 5% global marketshare is enough to bring ASUS within wrastlin’ distance of Round Rock, Tejas. In a shocking admission by Shih, talks have already begun but the results are not yet finalized.

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ASUS courting Toshiba in bid to become top-3 PC maker? originally appeared on Engadget on Mon, 16 Nov 2009 05:10:00 EST. Please see our terms for use of feeds.

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Toshiba’s 320GB hard disk is world’s largest 1.8-incher

That’s the world’s largest capacity 1.8-inch hard disk drive right there. A claim met by a list of specs going a little something like this: 3.0Gbps SATA interface, 320GB capacity, 5,400 RPM, 16MB buffer, and 19dB of emitted noise during seeks — a 4dB cut from Toshiba’s previous generation of 5,400 RPM 1.8-inchers. Of course, these 1.8-inch mechanical HDDs are the form factor most commonly found in those netbook-shoving CULV thin-and-light ultraportables now coming onto the market. Look for it in December when the MK3233GSG hits mass production.

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Toshiba’s 320GB hard disk is world’s largest 1.8-incher originally appeared on Engadget on Thu, 05 Nov 2009 01:35:00 EST. Please see our terms for use of feeds.

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Toshiba launches 14.6 megapixel CMOS sensor with backside illumination for cellphones

Toshiba launches 14.6 megapixel CMOS sensor with backside illumination for cellphones

Backside illumination may sound like something a proctologist would use in a poorly-lit examining room, but it’s actually a re-imagining of the CMOS sensor that brings the photodiodes closer to the action, thus delivering brighter images from smaller packaging. OmniVision and Sony both have their takes on the tech and now Toshiba is putting it into a 14.6 megapixel sensor for cellphones and compact cameras. The company claims light absorption is boosted by 40%, resulting in bright pictures despite the high-density 1/2.3-inch sensor. Early production will begin before the end of the year but manufacturing lines won’t start firing en masse until sometime next summer, meaning yet another dark and murky winter of dark and murky pictures.

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Toshiba launches 14.6 megapixel CMOS sensor with backside illumination for cellphones originally appeared on Engadget on Tue, 27 Oct 2009 09:34:00 EST. Please see our terms for use of feeds.

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