Hasta La Gadget!

It’s been a long road, hasn’t it? Well, in some respects, it hasn’t — in fact, it’s only been about two years since development of Windows Phone 7 as we know it today kicked off — but when you consider that this product will be replacing Windows Mobile 6.5, that puts things in proper perspective. In fact, even the very latest maintenance releases of good ol’ WinMo are based on the same rickety underpinnings as version 5.0 was way back in 2005, at a time when WVGA smartphone displays were science fiction, 4G networks were a good two Gs beyond the average American’s comprehension, and Engadget looked like this. Nowadays, it’s a very different game; eight year-olds have access to mobile email, your phone understands German, and “Yelp” is a verb (okay, actually Yelp is a verb). Indeed, mobile devices are the new PCs — and companies like Apple and Google are dominating an industry that had once been practically handed to Microsoft on a silver platter. No one — either inside or outside of Redmond — is arguing that change isn’t desperately (and quickly) needed, because it simply isn’t enough to dominate the desktop anymore.

In light of all that, you could call Windows Phone 7 a desperation move to become relevant in the pocket again. Call it whatever you like, but regardless, brand loyalty isn’t going to save this product — it simply has to be good to sell. Scratch that; it actually has to be nearly flawless in a world where iOS 4 and Gingerbread play. Microsoft still has a few months before it intends to get the first volley of Windows Phone 7-based products to the marketplace, but we’ve recently been provided with reference hardware — a not-for-retail Samsung called “Taylor” that’s closely modeled on the Symbian-based i8910HD — to get a feel for where they’re at as the clock ticks down. Is this shaping up to be a killer platform for the next generation of high-end smartphones? And more importantly, can it win customers? Read on for our first take.

Continue reading Windows Phone 7 in-depth preview

Windows Phone 7 in-depth preview originally appeared on Engadget on Mon, 19 Jul 2010 11:10:00 EDT. Please see our terms for use of feeds.

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If the above picture is to be believed, it looks like Microsoft’s Zune Pass is gearing up to make its UK debut. An across-the-pond tipster via LiveSide apparently stumbled upon (and was able to successfully score the 14-day trial) a Subscription page with pricing tiers. In addition to the tryout period, there were also options for a £8.99 (about $13.74) one-month pass and £26.97 / $41.23 for three. Further details are just barely hinted at in the sidebar, but if it’s anything like the US progenitor, we’re looking at an all-you-can download music service and ten DRM-free MP3s each month, playable on Windows, Xbox 360 (soon), Zune devices (still not available outside US), and Windows Phone 7. We know Microsoft is planning to move its “challenging” music service into every country its phones will venture, but that little tidbit doesn’t absolve this image of scrutiny. Try as we might, our UK editors are unable to find this screen anywhere. According to the original tipster, even though he has access to the trial, he still can’t use it. We’ll keep digging and will let you know what we find.

[Thanks, Ian]

Zune Pass for UK gets briefly teased, priced? originally appeared on Engadget on Sun, 18 Jul 2010 13:24:00 EDT. Please see our terms for use of feeds.

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Microsoft on Tuesday announced new features for its upcoming mobile platform Windows Phone 7, including over-the-air Wi-Fi syncing and a feature to track a missing phone. The real message: “Suck it, iTunes and Android.”

When Windows Phone 7 becomes available later this year, customers will be able to download and sync content (such as music, video and photos) wirelessly, using a Wi-Fi connection to Zune software running on their PCs, according to Microsoft’s Aaron Woodman.

Additionally, Microsoft will launch Windows Phone Live, a free website for Windows Phone 7 customers to automatically publish their photos and sync their contacts, OneNote notes and other data.

“[Windows Phone 7] integrates experiences by consolidating common tasks and services around shared hubs that put the focus on what you want to do rather than putting the onus on you to move in and out of various apps,” Woodman wrote in a blog post. “All the stuff you’d expect is right where you expect it — and that goes for content and services that live outside the phone.”

The new Windows Phone Live site will also host a Find My Phone service, which will allow people to find and manage a missing phone with the ability to find the phone on a map, make it ring, lock it and erase its contents, all from their PC. This is comparable to a feature Apple offers through its MobileMe service for an additional fee; Microsoft says it will offer it for no charge.

With these moves, Microsoft is emphasizing Windows Phone 7’s over-the-air “cloud” strategy to compete with other mobile platforms. Many tech companies are offering online services to wirelessly manage content over the web. Google, for example, provides web services services for customers to automatically sync their e-mails, contacts and calendars over the internet to their phones.

However, Microsoft will have to move fast to stay in the smartphone game. Its once dominant Windows Mobile OS currently holds just 13.2 percent of the smartphone market and has been been steadily losing market share to competitors — most notably Google’s Android. The longer Microsoft takes to get Windows Phone 7 out, the more difficult it will be for it to regain the ground it has lost.

When Microsoft introduced Windows Phone 7 in February, CEO Steve Ballmer said the platform would blend personal media with Xbox Live gaming and third-party apps served through the Zune marketplace.

The company with a relatively weak cloud strategy is Apple. Critics have slammed the iPhone and iPad for still relying on a USB connection to sync content with iTunes. And Apple’s web service MobileMe has received criticism for being expensive ($100 per year) compared to Google’s free web services. Steve Jobs said his company was “working on it” during a recent All Things Digital Conference on-stage interview, suggesting that iTunes might soon receive a reboot with a focus on streaming media.

“You can sum up the most frustrating thing about being an Apple customer in three little words: ‘Connect to iTunes,” said Matt Buchanan, a writer of Gizmodo.

It’s clear the software giant is shooting at the cloud in order to target a major weakness of Apple and a major strength of Google. Microsoft is offering consumer-oriented cloud services that Apple lacks, while providing enterprise features, such as remote wiping or locating a missing phone, that are not built in to Android.

“Microsoft’s activities in the cloud are really key in terms of its competition versus Apple and of course Google,” said Ross Rubin, a consumer technology analyst at NPD Group. “While there’s certainly a lot of overlap with Google in terms of the places where they’re competing head-on — photo sharing, e-mail services, etc. — Microsoft has really integrated part of what Apple has sought to make a premium offering with MobileMe.”

Gadget Lab will soon receive a Windows Phone 7 prototype for testing. We’ll keep you posted on our impressions this week. Follow @gadgetlab or @bxchen on Twitter to stay plugged in to the news.

See Also:

• Hands-On With Windows Phone 7 Series
• Microsoft Tells Windows Phone 7’s App Story
• Microsoft’s Challenge With Windows Phone 7 Is Wooing Developers
• Like iPhone, Windows Phone 7 Won’t Fully Multitask

Image courtesy of Microsoft

Early versions of the tools Windows Phone 7 developers will use to craft their wares have been floating around since Microsoft’s MIX event in March, but it looks like things have finally gotten robust and feature-complete enough this week to bless the kit with a beta label. In fact, Microsoft is coming out and saying that this release “represents the near final version,” which we take to mean you can develop with some confidence that your world won’t be turned upside down when the time comes to prep your apps for shipping devices and firmwares. The actual API has been tweaked and Expression Blend is now fully integrated with the tools, though there are apparently still a few controls that aren’t ready for primetime and will be added over the coming weeks. Oh, and if no emulator is enough to satisfy your intense cravings, you might be excited to learn that more developer devices are slated to ship next week — so keep an eye on your mailbox and your porch if you signed up to get one.

Microsoft’s Windows Phone Developer Tools package goes to beta originally appeared on Engadget on Mon, 12 Jul 2010 15:57:00 EDT. Please see our terms for use of feeds.

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You thought about shipping off to Warsaw for the Imagine Cup 2010 finals, didn’t you? ‘Tis a shame you didn’t, because Microsoft is fixing to hand out Windows Phone 7 prototypes to every last finalist at the show (around 400, we’re hearing). The winning team has already received their handsets after receiving a mighty round of applause from developing Beastware, and while it’s impossible to tell from images so far, the phones that they acquired look to be the same as the Samsung device we toyed with back in June. Funny — we reckoned the finalists at a show like this would be in that elusive Kin generation.

Update: Microsoft just pinged us with a clarification. Only the Rockstar Award winners are getting prototype devices today, with the rest of the finalists on a list to receive “a retail Windows Phone 7 device when and where they become available.”

[Image courtesy of artificialignorance]

Samsung’s Windows Phone 7 prototype slipping out to Imagine Cup finalists originally appeared on Engadget on Thu, 08 Jul 2010 15:11:00 EDT. Please see our terms for use of feeds.

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