Hasta La Gadget!

We couldn’t shake the feeling that the mysterious Samsung-branded Windows Phone 7 Series device being passed around at MIX10 this week was just a warmed-over i8910 HD, and it turns out there’s a very good reason for that: Samsung says it is a warmed-over i8910 HD. Even crazier, TechRadar writes that its contact at Samsung basically pegged the stunt entirely on Microsoft, simply saying “they used the i8910 HD to demo Windows 7” and that “this demo was a one-off.” The whole thing reeks of the original Zune, which began life as a Frankenstein’d Toshiba Gigabeat — but we don’t think this new trick is going to make it all the way to retail since the i8910 HD clocks in with 640 x 360 resolution (WP7S requires 800 x 480) and a processor that falls well short of the standard-issue 1GHz Snapdragon. At any rate, we’re trying to get the straight dope on this from Microsoft now that Samsung’s washed its hands of it and we’ll update you when we’ve got more.

Windows Phone 7 Series device from Samsung is just a hacked i8910 HD originally appeared on Engadget on Tue, 16 Mar 2010 21:39:00 EST. Please see our terms for use of feeds.

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Ready for another long, drawn-out copy and paste controversy to overtake your every waking moment for a year or two? Good: Microsoft just mentioned in a Q&A session here at MIX10 in no uncertain terms that clipboard operations won’t be supported on Windows Phone 7 Series… so that’s that. Kind of ironic considering that the WinMo of old has been enjoying the functionality since time immemorial, isn’t it? Of course, anything is possible going forward — they’ve said on several occasions in different talks and sessions this week that they’re already looking at a number of enhancements that were scoped out of the initial release of the platform — but for the phones you buy this holiday season, don’t expect to be copying anything between apps.

Update: We just super-double-ultra-plus-confirmed this with Microsoft — Windows Phone 7 Series will not have copy and paste functionality. There is a data-detection service built into the text-handling API that will recognize phone numbers and addresses, but Microsoft says most users, including Office users, don’t really need clipboard functionality. We… respectfully disagree? Sure, let’s leave it at that.

Windows Phone 7 Series won’t have copy and paste originally appeared on Engadget on Tue, 16 Mar 2010 17:37:00 EST. Please see our terms for use of feeds.

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So we noticed this odd “Contoso” label on Microsoft’s Windows Phone Marketplace press image earlier today, and we finally got to the bottom of it: Microsoft’s Todd Biggs says it’s a placeholder entry for a carrier-branded section of the store — instead of having a separate portal and / or store, Verizon or AT&T or whoever can simply sell their content to customers directly through Marketplace. So why Contoso? Todd says it’s a random trademark owned by Microsoft used in place of carrier names that doesn’t actually mean anything, although we think it suggests adventure, white roadsters, and finely-groomed mustachios. And now you know.

Olé, Contoso: Windows Phone Marketplace will integrate carrier-branded stores originally appeared on Engadget on Mon, 15 Mar 2010 23:57:00 EST. Please see our terms for use of feeds.

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Here’s a fun tidbit we just learned from Microsoft’s Joe Belfiore: in order to focus Windows Phone 7 Series on the idea of best serving end users, the team actually created two fictional targets consumers named “Miles” and “Anna,” a pair of married 38-year old “life maximizers” who demand the most from their devices. Yes, it’s a little strange and hilariously specific on the surface — Anna just scaled back her PR job to part-time so she can take care of the kids! Miles like to take pictures and use Facebook to share them with his parents in Europe! — but it makes a certain amount of sense: Microsoft says it’s trying to create a device that appeals to someone with both a work Exchange account and personal Gmail account, someone who needs to get work done but also wants to play 3D games, and it thinks that if Miles and Anna are happy, chances are a lot of other customer segments will satisfied as well. Of course, this is almost exactly the same message we’ve heard from Palm about the Pre, but at least Microsoft’s ideal users aren’t a creepy alien lady or a mom from the 50s — and they have a much better reason to Bing their way through the WP7S UI.

Continue reading Windows Phone 7 Series targeted at 38 year-old ‘life maximizers’

Windows Phone 7 Series targeted at 38 year-old ‘life maximizers’ originally appeared on Engadget on Mon, 15 Mar 2010 18:36:00 EST. Please see our terms for use of feeds.

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You could argue that Steve Ballmer’s classic “developers, developers, developers” mantra is more important to the success of Windows Phone 7 Series than of any other product in recent Microsoft history, so it comes as no surprise that he’s pulled it out of his hat one more time for MIX10 today. Demoing how easy it is to take advantage of the platform’s many rapid-development features, the team showed off a gangly Silverlight version of the big guy in lieu of the real deal (apparently he had a scheduling conflict and couldn’t be around for the event). Ballmer actually recorded a “developers, developers, developers!” rant just for the app, which the visage chants incessantly; you can adjust voice pitch and throw the doll around with a few flicks of the hand. Scary? Yes, yet somehow, we’d pay $0.99 for it. Follow the break for video.

Continue reading Ballmer’s visage evoked for ‘developers, developers, developers’ demo app on Windows Phone 7 Series

Ballmer’s visage evoked for ‘developers, developers, developers’ demo app on Windows Phone 7 Series originally appeared on Engadget on Mon, 15 Mar 2010 17:03:00 EST. Please see our terms for use of feeds.

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