
Apple’s App store is uber-popular among developers and users. But don’t tell that to Microsoft which has set some aggressive guidelines for developers who put want to offer their programs through the Windows Mobile app store.
Microsoft’s demands include that developers pay $99 to get enrolled into the program as part of an "introductory annual
registration fee." That also buys them up to five free app
submissions for 2009. But from next year, developers will have to pay $99 for every app submitted to the store.
The move is in contrast to how rival Apple deals with app developers. Developers have to pay $99 for a digital certificate that they need to have in order to publish apps to the Apple app store but they can submit as many apps as they want for free.
The
registration doors for the new Microsoft app store called Windows Marketplace will open in the spring and developers can start
submitting their applications later this summer, said Microsoft.
In terms of revenue split, Microsoft is offering developers the same deal that they would get with the Apple App Store and the Android Market. Microsoft will give developers 70 percent of the
sales revenue of their applications from Windows Marketplace and keep 30 percent of the revenue for itself.
Microsoft says its app store will be different from competitors because it will offer greater transparency through the certification process and more guidance to developers from how they can build the app to the final sale.
"Developers will be able to see detailed
feedback during and after the certification process of their
application," said Microsoft in a statement. "Ultimately this enables developers to devote more time to writing
innovative applications and less time trying to navigate the approval
process."
A barb at Apple it may be but to us Microsoft’s words still sound like vague promises.
See also:
Microsoft Unveils Developer Strategy for Windows Phones [Press Release]
Photo: (Liutao/Flickr)

