Ford MyKey Warnings Help Teens Drive Safer (Or Else)

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Ford’s MyKey programmable ignition key embeds restrictions and reminders that will likely make teens safer drivers. It replaces one noise (radio at high volume) with gentler warning noises (chimes as the car hits 45, 55 and 65 mph). Until the occupants buckle up, the radio mutes, and once underway, it’s limited to half-volume. MyKey is a special key available soon on the 2010 Ford Focus to be followed by most other Ford and Lincoln cars and trucks in the 2010 model year. The key can be programmed by the car owner. MyKey also last week was honored with the 2009 Traffic Safety Achievement Award at the New York International Auto Show’s World Traffic Safety Symposium.

Ford researchers say the average teen driver somes up short on four key (so to speak) skills areas: hazard recognition, vehicle handling, space management, and what Ford quaintly calls “speed management.” With MyKey, parents can program in some or all of these reminders and restrictions to allow teens to build seat time and become better drivers, but with limits and prompts. (List after the jump.)

“The Cosmetics Chosen by 1,200,000 People”

@Cosme is Japan’s most popular “kuchikomi” (word of mouth) cosmetics information and ranking website. On March 10th the website released a cosmetics guidebook called “1,200,000 Nin ga Eranda Cosme,” or “The Cosmetics Chosen by 1,200,000 People.” As the title suggests, the book showcases the top products as selected by the site’s 1,200,000 users.

From over 60,000 products discussed on the website in over 6,600,000 user rating entries, top items in categories such as skin care and make-up get mention in the book. The products themselves are surprisingly varied, from $200 face creams to drug stores staples like witch hazel and Vaseline—a reflection of the different users of the site.

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Each product entry includes the category, ranking, brand, product description, age demographic breakdown, and select comments from the site. An additional “ranking points” is awarded to each entry based on the sum of all consumer rankings, meaning products move up in the ranks not only on the basis of high consumer rating (on a scale of 1-7) but by the number of consumer ratings as well.

There are other interesting bits of information gleaned from questionnaires on the website, such as how long users spend putting on make-up in the morning and tips for a flawless French manicure. The front of the book also looks at years past, showing the top items from 2006-2008.

“The Cosmetics Chosen by 1,200,000 People” is a “mook,” the curious Japanese word for a cross-between a book and magazine. More casual than a book, but not as disposable as a magazine, mooks usually enjoy an initial display on the magazine shelves at the bookstore before retiring to the appropriate book section.

Like other crowd-sourced products and self-publishing “keitai novel” sites that have proved hits lately, this does a nice job of making users of the site feel like they are really part of something greater—ensuring that a good number of them will feel vested enough in the creation process to purchase the book not only for the information but also as a “souvenir.” The layout of the book itself resembles the beauty section in fashion magazine, yet with the prominent “rating points” and “members comments” reminding readers that they themselves are part of the collective editorial voice.

“The Cosmetics Chosen by 1,200,000 People” retails for ¥1,000 and is published by Kodansha, the company also responsible for popular women’s magazines Vivi and With.

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Warner Lets Users Trade HD-DVD Discs for Blu-ray

blu-ray-logo.jpgGood news for those who have thus far managed to hold off on turning their HD-DVD collection into garden mulch: Warner today introduced Red2Blu, offering to let users “trade up” their Warner Bros. HD-DVD discs for the same Blu-ray titles.

Users can trade in their discs by visiting Warner’s Red2Blu.com site. They can claim “virtually any” Warner title, up to 25 discs. The trade includes shipping and handling prices and a “small fee.” It’s available only to U.S. residents.

The company has also launched a “Warnerblu Buy 5 Get 1 Free” promotion, which lets users pick up one select Warner Blu-ray disc with the purchase of five.

Earth Day: Green a Factor for TV Buyers

Many car buyers look at hybrids because those autos are marketed as being better for the environment. “Green” is certainly a selling point–and now, manufacturers are using the same tactics to sell their TVs, highlighting the fact that some models use less energy and have less “bad” stuff like mercury inside. Research firm iSuppli just released the results of its U.S. TV Consumer Preference Analysis survey and found that 27.5 percent of LCD TV buyers listed green factors as an important influence, while an additional 23.1 percent further responded that green features were something they looked for in an LCD-TV.

Furthermore, more than 40 percent of respondents indicated that their TV set incorporated power savings and/or Energy Star features. But only 16 percent of respondents highlight the set’s recyclability. So while consumers are considering the power usage, end of life isn’t as much of a concern.

This is worth mentioning, because the California Energy Commission’s proposed legislation to require large-screen TVs to use 33 percent less power by 2011, and 49 percent less power by 2013 has come under attack since it was announced two weeks ago. The commission has highlighted that the new energy standards for the sets would reduce global warming and save consumers $18 to $30 a year. Yes, you read that right… $30 a year, or the savings you’d get if you just watch an hour less every week. The problem, says the Consumer Electronics Association, is that these regulations could result in a flat-out ban of large-screen sets in California (no pun intended), as most sets made today are simply not compliant.

But the point is that clearly everyone, including state regulators are looking at the small picture (again, no pun intended) of the short-term energy cost and savings. The bigger issue remains that all TVs, even the really big and expensive ones, will eventually have an end of life, And how this is handled is something that consumers aren’t thinking about, and companies are only now starting to address.

For company-by-company instructions, check out GoodCleanTech’s Electronics Recycling Superguide.

Post by Peter Suciu

All CSIRO Wi-Fi Patent Disputes Settled

Have you been waiting on pins and needles, afraid the cost of all future equipment with Wi-Fi inside would skyrocket because Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) was suing just about every company that makes such product for patent infringement? Well, stop worrying.

Actually, you probably knew about this suit only if you liked Wi-Fi routers from Buffalo Technology, the only company that was enjoined from selling products in the U.S. for a short term due to the case. Today, Wi-Fi Networking News wrote that the battle between CSIRO and 14 companies including Microsoft, Dell, Fujitsu, Belkin, D-Link, and Toshiba, to name a few, is over. All companies involved have agreed to pay CSIRO a fee.

You, the consumer, will probably never notice. Chances are CSIRO’s fees are minuscule and what’s more, it’ll pump what it gets back into research–on future wireless technology.

David Pogue Announces the First Tweeted Book

WorldAccordingToTwitter.jpgHere’s how it started: David Pogue is one of the country’s best-known tech columnists, and as a great writer and a respected personality, he quickly built up a lot of Twitter followers. Pogue gives a lot of paid talks, and several months ago he discovered that if he asked his many followers questions during a live talk, they would answer. People in the audience learned the valuable lesson that if you’re a celebrity with hundreds of thousands of Twitter followers, they’ll send puns to you upon request.

But when Pogue tapped his followers looking for parenting advice, he was shocked: “the masses” (quoting the Web site) offered “practical information and real emotion” (again quoting the Web site). Wow, the masses sure can be smart.

To harness all that wisdom, Pogue is compiling the first tweeted book. Every night for a few weeks he’ll pose a question to his Twitter followers, something like “Anyone seen any good bumper stickers lately?” The masses can then send him some practical wisdom and real emotion in 140 characters or less. If Pogue uses your reply in this “extremely hilarious little book” (quoting the Web site) you’ll get a free copy. If you are part of the masses and would like to share your own practical wisdom and real emotion, you can follow Pogue here.

Green Box Makes Eating Pizza Environmentally Awesome

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The Ninja Turtles can be green in more than one way with this awesome idea of an environmentally friendly pizza box. It’s so simple and brilliant: One half of the box breaks into four squares, which can be used as plates. The other half of the box has a crease running down the middle, and two triangular pieces can be ripped off to easily fold this part into a storage container for leftovers. The Green Box is made from 100-percent recyclable material; it reduces waste of dish-washing detergent, disposable plates, aluminum foil and plastic wrap.

Freaking radical, dude. Eco Incorporated holds a patent for the Green Box and hopes to sell it to pizza businesses. Check below the jump for a video of the Green Box in action. 

Product Page [Eco Incorporated]

Photo: Eco Incorporated

Give Your Netbook Protection and a Bit of Flair

From the French company Be.ez (which is meant to be pronounced “be easy”) comes a stylish line of netbook sleeves for your favorite portable. The LArobe line comes in either 10.2-inch or 8.9-inch sizes and should fit a variety of netbooks. The sleeves are available in nine colors, some all-business and some that look like they’d glow when the lights are off.

The 10.2-inch LArobe sleeves comes in the more electric shades and fit MSI WIND, ASUS 1000, ASUS S101, Medion Akoya mini E1210, ECS G10IL, Samsung NC10, and Samsung 310 netbooks. The 8.9-inch sleeves come in more conservative tones and fit the Aspire One, Dell Inspiron 910, Fujitsu Amilo MiniSize and HP2133 netbooks. All the sleeves list for $19.99. You can purchase them on Amazon or learn more from the Be.ez site.

Cyber Figure ARis Popular Enough for a Guide Book

Geisha Tokyo, the company behind the innovative Augmented Reality character Cyber Figure ARis is now going to be releasing a guide book with publisher Kodansha that goes into detail on how to best use the software. For the uninitiated, augmented reality uses software to mix digital enhancements with real-world images as seen through a camera. For example, Sekai Camera for the iPhone can recognize items and overlay supplementary information on top. ARis works the same way by reading codes printed on cubes and on special tools.

The new guide book explores the ARis software in depth to enhance the user experience.

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The book includes the secret story behind how ARis became a maid, tips for making ARis do special motions, how to change her into 10 different outfits, how to keep ARis happy, an interview with the voice of the character, and the story as to how the system was developed. In fact, we were surprised at how deep the software actually goes, considering that we’ve used it ourselves on many occasions.

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Included with the book is also a diorama, though we aren’t completely clear on how it’s integrated. What it seems to be is a coded paper construction that becomes a room for ARis to live in and explore, including a closet, a place for cooking, and even a shower.

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While we’ve seen Augmented Reality technology used elsewhere in the world, from magazine ads to trading cards, ARis has shown just how it can be used in a practical, hands-on way as a consumer good. Indeed, it has great potential for marketing when used properly as well, a topic we get into in the Mobile Trendpool.

For those who want the software/kit, ARis is available at JapanTrendShop.

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Cheap Geek: Samsung Video Camera, GeForce Graphics Card, Internal Storage

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If you’ve sat in a coffee shop for hours using the free WiFi and you don’t even drink coffee, you might be a cheap geek (I’m working on my stand-up routine).

1. Yes, you can afford a sweet digital camera, because Buy.com is offering the Samsung SC-DX103 for $119.99, and that’s with free shipping. This compact model has a big 34x optical zoom (might want to take some of the money you’re saving and buy a tripod) and records to SD or MMC cards. 

2. If your computer can barely keep up with the demands of your 3D games, try them with the GeForce 9500 GT graphics card. Micro Center is practically giving them away, since they’re $14.99 after the mail-in rebate.

3. As a cheap geek, there’s one word that excites me like nothing else: terabyte. When it’s combined with a price tag well under $100, I get all tingly. ZipZoomfly is offering a Samsung Spinpoint 1TB internal drive for $87.90.