Who would have suspected that the hot toy of 2009 would be a robotic hamster?
If you’re not under 12, or a parent, the combination of cute, cuddly, and well, robotics might seem a bit alien. But kids have apparently been flocking to Zhu Zhu Pets (beware of the music!), a line of $10 robotic hamsters that roam through plastic tunnels, down slides and ramps, and power hamster balls.
Their appeal can apparently be summed up best by Cepia, the small American toy company that has imported them from China: “The best alternatives to real live hamsters, Zhu Zhu Pets hamsters don`t poop, die, or stink, but they are still a riot of motion and sound.”
While it’s unclear how many Zhu Zhu Pets have actually sold, the National Retail Federation highlighted the toys as one of the most popular sales items over the Thanksgiving holiday. Time to Play Magazine lists them as its top editor’s pick for girl’s toys.
So far, a quick scan of retailers’ Web sites seems to bear that out. Every item in the Zhu Zhu category is sold out on ToysRUs.com, while the “Squiggles” hamster – normally $9.99 on ToysRUs.com – is priced at a whopping $62.99 on Amazon.com, compliments of a partner, Begum.com. However, they’re also listed as “in stock”.