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RIM comes onboard with the Wireless Power Consortium originally appeared on Engadget on Thu, 03 Dec 2009 20:03:00 EST. Please see our terms for use of feeds.

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This article was written on September 18, 2008 by CyberNet.

Some of you have probably seen some bits of information on the web over the last day about Microsoft canceling the Bill Gates/ Jerry Seinfeld ad campaign to focus on a “new” campaign. The new campaign was said to be less “ambiguous” and use a John Hodgman look-alike (the PC guy in the Get a Mac ads) to provide “to-the-point” messages to viewers about Windows Vista.

This might sound like a good plan for those of you who are still confused as to what’s going on with the Gates and Seinfeld ads, but in the big scheme of things it does not make sense. Why would Microsoft drop an ad campaign that they just started? As it turns out, Microsoft is not dropping the whole Gates and Seinfeld campaign, but there is some truth to the idea of using a John Hodgman look-alike.

Gizmodo got in contact with the Marketing firm heading-up the Microsoft campaign, Crispin Porter, and they found that the Gates/Seinfeld ads will continue to air. Along with those ads, they will be working on new “I’m a PC” advertisements. These ads will be what you could consider “anti-Mac” ads, something that Microsoft probably needs at this point, and will use the John Hodgman look-alike.

From our perspective, their slight shift in focus might help them get to where they need to be. While the ads that feature Bill Gates and Jerry Seinfeld are getting people talking, they are causing people so say “huh?” a little too much. More direct “I’m a PC” ads would probably suit their cause a little better.

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The short history of digital content includes several examples of on-the-go services like Audible and Slacker that were started out on own devices before expanding to others, But FLO TV, which started its service on handsets from Verizon and then AT&T, has gone the other way. After being stalled by the digital TV transition delay that held up spectrum it needed to launch and expand service in several markets, FLO TV has launched a dedicated $250 device, the HTC-branded Personal Television, even as it seeks to expand the number of handsets supporting its receiver.

Like a Kindle, iPod nano, or Flip camcorder, the pocketable Personal TV has a straightforward, optimized purpose. And for technophiles who live in a world of Hulu, TV-on-DVDs and Apple TV, it recalls a simpler time when TV content and device were an integrated pair. Turn on the device, press a GPS-style safety disclaimer, and you’re watching TV. Apart from power and volume/mute controls, it has only a single front-mounted button brings up the electronic programming guide, which can be navigated by touching and swiping its 3.5-inch touchscreen. A laptop battery-style power status button lights up a series of LEDs to let you know how much charge is left in the device.

Continue reading Switched On: The TV is personal again

Switched On: The TV is personal again originally appeared on Engadget on Thu, 03 Dec 2009 19:30:00 EST. Please see our terms for use of feeds.

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Researchers are creating a system that uses a retainer-like mouthpiece designed for use in speech therapy to help those without a voice box speak less robotically.

Sprint phases out QChat phones. pOriginally posted at a href=”http://www.cnet.com/8301-17918_1-10409049-85.html” class=”origPostedBlog”Dialed In/a/p