
Did you know that more expensive gadget break less often? If you answered “Duh, of course,” then congratulations: You have a brain and can likely think and keep you mouth open at the same time. Nevertheless, a new study showing the reliability figures in the digital camera market has some interesting (and non-obvious) results.
First, the study was conducted over three years by SquareTrade, a company which sells warranties. While this could add a bias, it also means the company has plenty of its own accurate data to draw on. With that in mind, read on.
The study looked at failure rates of cameras based on both price and age. Around 7% of cameras will fail in the first two years (another 5% break due to accidents), rising to nearly 10% after three years. That doesn’t sound too bad, unless you’re in that unlucky minority.
If you spend a little more money, your camera is likely to last longer, because it is better built, although quality varies widely with brand (see below). So while the overall (2-year) malfunction rate of cameras is 11%, fully 7.4% of failures come from cameras under $150. Spend over $500 and the chance the camera will stop working falls to just 4%.
This is hardly panic material, though, and those extended warranties are probably still a lot more trouble than they’re worth (if they didn’t make money, nobody would sell them).

But one final tidbit of information is the breaking down of reliability by brand. This counts only for compacts: despite a sample-size of 60,000 cameras, SquareTrade hasn’t sold enough warranties to DSLR owners to get meaningful results. For cameras under $300, Panasonic wins, with a malfunction rate of 5.3% compared the Casio, coming in last at 13%. Between $300 and $500, Panasonic wins again, with just 1.9%. The big surprise? Canon loses, with 6.2% of its premium compacts failing in the first two years, making them three times more likely to break than those from Panasonic.
Should you base your buying decisions on these figures? Probably not. After all, with the exception of cheap Casio cams (and Polaroids, but who buys those anyway?) these figures are all pretty low. The upside? Tech actually seems pretty reliable these days.
