
There’s little reason to visit Times Square in New York unless you’re a sandal’n’socks wearing, guidebook-toting tourist (or if you work there), but AT&T just made visiting the tackiest plaza in Manhattan a little bit more attractive.
As of today, AT&T customers can grab free Wi-Fi when not buying helium balloons or miniature Empire State Buildings. This, we presume, is a way to improve the telco’s notoriously bad data performance in several metropolitan centers. The hotspot (singular) is located somewhere on 7th Avenue between 45th and 47th Streets. I like to think of it as being lodged between the McDonald’s golden arches and the TGI Friday’s sat next door. Once you have connected to any one of AT&T’s hot-spots, your phone should remember and flip over to any other AT&T spot whenever it encounters one.
This is AT&T’s first ever free outdoor hotspot, says the Wall Street Journal, and is a trial that could make its way out of tourist hell and into three other cities, and thence possibly into the world at large: Fisherman’s Wharf in San Francisco would be a perfect spot.
Setting up a Wi-Fi network is presumably a lot less hassle law-wise than getting permission for another cell-tower, and at least AT&T is doing something about its spotty network. It might not be an entirely fair test, though. Do the bridge-and-tunnel folks even have smartphones?
AT&T Sets Up Free Wi-Fi In Times Square to Ease iPhone Load [WSJ]
NYC photo: Charlie Sorrel


