One look at the N8 and E7 should be enough to convince the casual observer that Nokia is serious about design. The man behind Nokia’s hardware and software design for the last year is Marko Ahtisaari, Senior Vice President of Design and former CEO and co-founder of Dopplr. We asked Marco what it would take to be successful in the US market. His response, while not direct, was still illuminating and gives us implicit insight into how MeeGo, not Symbian, might be Nokia’s near-term play to conquer the American smartphone market. While gesturing to the N8, Marko had this to say:
“In the US I think it will require a somewhat more consequent approach in the high end. No matter how smooth and fast we make this, and we improve the camera — this is the best camera right — it still won’t cut though enough until we do an operating system level innovation. It will do extremely well in the market but it’s not a breakthrough device.”
Marko later added this clarfication:
“In order to cut through in the media environment, I think you need to do operating system level innovation. The products will be cut-through successes in the market, in people’s hands, in share of palms and share of thumbs it will be successful. But in order for it to cut through and people to say, whoa, why didn’t somebody else think about that and that’s kind of what Nokia should do, it will be easier to cut through, from the media point of view, with MeeGo.”
In other words, it’s the media (read: us), in Marko’s opinion, that will affect consumer opinion by influencing enthusiasts (read: you) who will in turn evangelize Nokia’s products throughout the US. MeeGo, not Symbian, is the product that will generate that degree of buzz and excitement. Marko finished by adding, “My goal is that very soon it will be cool to upgrade to the Nokia.”
So, what will Nokia’s high-end MeeGo devices look like? Click through to find out.
Continue reading Nokia’s VP of Design has a plan to crack the US market with MeeGo, and we’re all accomplices
Nokia’s VP of Design has a plan to crack the US market with MeeGo, and we’re all accomplices originally appeared on Engadget on Wed, 15 Sep 2010 04:31:00 EDT. Please see our terms for use of feeds.
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