Editorial: AMD’s VP for product marketing probably shouldn’t give dating advice

Last week, AMD’s corporate vice president for product marketing, Leslie Sobon, published a piece entitled “Get a Geek in Five Easy Lessons.” The how-to guide was published on AMD’s blog, so I’ll be the first one to admit that I was shocked from the moment I started reading it. The piece (which you can and should read right here) is one of the lamest, most confusing things I’ve read on the internet in a very long time, and believe me: I read a lot of terrible stuff. Contained within this blog is Sobon’s “expert” advice on how a single and seemingly quite desperate lady (she assumes there are throngs of you) can snag a geek — no easy task if you believe what she’s got to say. Sobon’s advice for grabbing up a nerd for your very own? Change everything about yourself, lie through your teeth, pretend to be interested in super boring stuff, and before you know it: nerd happiness.

Now, before you tell me I have no sense of humor, I’ll admit freely that it’s possible that Leslie Sobon has written what she considers to be a joke piece worthy of The Onion. So I say to you: if this is a joke, why is it not funny, and why is it on the AMD blog? Likewise, of course, if she’s in any way serious… well, then why is it not funny and why is it on the AMD blog? Regardless, there are a lot of problems with Sobon’s piece, as you’ll see below. Read on if you care to travel to the depths of my cold, angry female mind.

Continue reading Editorial: AMD’s VP for product marketing probably shouldn’t give dating advice

Editorial: AMD’s VP for product marketing probably shouldn’t give dating advice originally appeared on Engadget on Mon, 27 Sep 2010 14:03:00 EDT. Please see our terms for use of feeds.

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Star Wars R2-D2 Motorola Droid Hits Verizon Sept 30th

r2d2droid.jpg

Does Droid know a marketing tie-in when it sees it? Droid does. We’ve been speculating about what Motorola might do to take advantage of its licensing deal with LucasArts (who owns the trademark to “Droid”) since this time last year. The answer came in the form of the Droid R2-D2, a limited edition Star Wars-branded Droid 2 device.

The back of the Droid R2-D2 is designed to look like everyone’s favorite rolling trashcan. Inside you’ll find R2-D2 sound alerts and ring tons, Star Wars wallpaper, an exclusive Star Wars binocular app, and more.

Verizon this week announced that the device will go on sale September 30th on the provider’s site and select Verizon stores. The R2-D2 ships in a carbonite-esque box, with a Star Wars media dock and a wired stereo headset.

It runs $249 with a two-year contract after a $100 mail-in rebate.

Study: we’re keeping our mobiles longer, despite sinking prices

Had your current cellphone for the better part of the this century? Turns out you aren’t the only one — according to new research gathered by J.D. Power and Associates, Americans are holding onto their mobiles for longer than ever these days. In fact, the study found that the length of time customers keep their traditional wireless cell phone has increased by 17 percent from 2009, with the average customer holding onto their phone for around 20.5 months. That’s the longest period since this study began tracking the data in 1999, when the average was 17.3 months. Kirk Parsons, senior director of wireless services at the company, feels that the recent economic downturn has a lot to do with folks keeping their existing phones longer, while we’re guessing that it has to do with existing phones simply being “good enough.”

Furthermore, anyone who is even remotely tuned into the mobile world knows that widespread 4G is just around the bend, giving folks reason to hold off on renewing their contract until WiMAX / LTE comes to their carrier of choice. Curiously, phone prices are lower than ever before, which should mean that it’s even less expensive to upgrade now than in the past. Of course, none of that matters if your existing phone contract isn’t up (or you aren’t due for a discounted renewal), and the savings on the hardware is likely being devoured by the extra fees we’re paying for messaging and data. So, are you in the “run it till it dies” camp, or are you wondering who on Earth this survey (shown in full after the break) is referring to?

Continue reading Study: we’re keeping our mobiles longer, despite sinking prices

Study: we’re keeping our mobiles longer, despite sinking prices originally appeared on Engadget on Mon, 27 Sep 2010 13:27:00 EDT. Please see our terms for use of feeds.

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The Lifesize Mouse Trap at World Maker Faire

With all of the crazy awesome stuff to see at the World Maker Faire in New York City this weekend, you’d have to put on quite the spectacle to draw a line. Mark Perez and his roaming crew of clowns, human-sized mice, one-woman band, and a guy in a gorilla did just that.

The San Francisco-based crew assembled its Rube Goldberg-esque machine on a lawn outside the Hall of Science in Queens, NY. The contraption has sixteen major pieces that weigh a total of 30,000 lbs. The mousetrap is based on the 60s board game Mouse Trap, substituting bowling bowls for marbles–the bathtub, on the other hand, is still fully in tact.

All of it leads up to the crushing of a junk car with two-ton safe–in honor of the big apple, the car was a New York City yellow cab this time out.

There’s also tap dancing mice, a musical intro by the aforemention one-woman band, Esmerelda Strange, and some good, old-fashioned carnival barking. Check out videos, after the jump.

Robot Teaches Itself to Fire a Bow and Arrow

by Mark Brown

In the latest episode of “stop teaching them so much,” scientists have created a humanoid robot that teaches itself how to accurately hit a target with a bow and arrow.

The cute, childlike robot, named iCub, was designed by researchers at the Italian Institute of Technology. Armed with a bow, an arrow, a cute (if politically incorrect) Native American headdress and a complicated computer algorithm, the robot learns from his missed shots iteratively, until he makes the bull’s-eye.

The task of firing an arrow, the researchers say, was picked for its inherent and obvious reward, and simultaneous marriage of motor control with image processing. Nothing to do with arming a bunch of human-hating robots to the teeth, allegedly.

ICub uses a learning algorithm called ARCHER, or Augmented Reward Chained Regression, which implements a camera to process the bull’s-eye image, and his previously fluffed attempts, to figure out the perfect angle, force and trajectory to make the winning shot.

The first iteration of iCub hit the bull’s-eye, standing three and a half meters from the target, in eight attempts. Here’s hoping the next few iterations don’t whittle it down to two or three trials while replacing the bow with a shotgun.

It’s the latest robot at the technology institute in Italy that learns complicated tasks through a series of iterative trial-and-error attempts. Earlier this year, the same institute taught a Barrett WAM 7 robotic arm to flip pancakes. That one took a slightly more lengthy 50 trials to master.

The archery-mastering iCub will be presented at the Humanoids 2010 conference in Tennessee this December. According to the conference’s program, he’ll be joined by a passenger carrying a biped, musical conducting robots, a Mini-Humanoid Pianist and a robot that can play table tennis.

Originally published on Wired UK.

Photo credit: Petar Kormushev/Wired UK

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First working Social Bicycles GPS-enabled bike lock pictured, looking chunky

First working Social Bicycles GPS-enabled bike lock pictured, looking chunky

It’s been a little over a month since we last saw the Social Bicycles (or SoBi) bike lock concept, a simple thing that could revolutionize bicycle loaning worldwide. Now, here’s the first working prototype, a GPS-enabled device that affixes to the rear wheel of a bike set to be offered up to others. Those others can call up a mobile app to locate available rides and retrieve the password necessary to unlock them. Once done pedaling they can just lock the thing up again and it’s immediately added to the queue of available human-powered chariots. This version is currently being tested and, while we’re still waiting for a formal release date, we’re also hoping the devices get a dose of miniaturization before then — they currently look more like briefcases than bike locks.

First working Social Bicycles GPS-enabled bike lock pictured, looking chunky originally appeared on Engadget on Mon, 27 Sep 2010 13:05:00 EDT. Please see our terms for use of feeds.

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Home Automation! What You Need to Know to Not Be Dumb [Homemod]

Every tech freak, rich man and lazy boy wants to be able to control their house like a Bond nemesis controls his volcano. But…where do you start? Right. Here. More »

Nielsen: growth of digital music sales flat in 2010

It’s a bit early for the big music companies to start panicking, but it looks like the heyday of double-digit growth in digital music sales may now be behind us. That’s according to market research firm Nielsen, at least, which found that sales in the US fell flat in 2010 after a 13 percent increase from 2008 to 2009, and a whopping 28 percent jump from 2007 to 2008. Nielsen is quick to point out, however, that it thinks this is a “plateau,” and that it “doesn’t mean that this digital consumption is going to drop significantly.” It also still seems to be a different story outside of the US, with Nielsen reporting that digital music sales were up 7 percent in Britain, 13 percent in Germany and 19 percent in France.

Nielsen: growth of digital music sales flat in 2010 originally appeared on Engadget on Mon, 27 Sep 2010 12:42:00 EDT. Please see our terms for use of feeds.

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Robot Can Solve Rubiks Cube Really, Really Fast

This is RuBot II. Learn his name, you will be working for him some day–if you’re lucky. RuBot II can solve a Rubik’s Cube. Really, really fast. He can do the thing in under 23 seconds. Not bad, considering that the standard cube has some 43,252,003,274,489,856,000 permutations.

The robot, the second such ‘bot (as the name implies) created by Pete Redmond, was on display at the Hall of Science in Queens this weekend, as part of the first World Maker Faire held in New York.

Before RuBot II solves the cube, a technician calibrates him, mixes up the cube, and then places it into his cold metal claws. The robot scans a side of the cube to see how it’s mixed up and then proceeds to solve it. The robot actually made it into The Guinness Book of World Records for his cube-solving skills.

Check out a video of him in action this weekend, after the jump.

Four Full Bars + Crappy Service = ‘iPhone’ of Nightclubs

San Francisco bar owner Jay Siegan decided to express his hatred for AT&T with the marquee outside his night club, shown in the photo above. This is visual proof that actions speak louder than words (especially when your iPhone’s reception is so bad), but those are some clever words, too.

Big thanks to San Francisco culture blog SFist.com for letting us repost this photo.

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Photo courtesy of Jay Siegan