Sony reveals ‘color variation concept’ models of NEX-5 and NEX-3 (eyes-on)

In typical Sony Style, the outfit’s booth was comically large at this year’s Photokina. Not that we’re complaining or anything, particularly when it’s using the show to demonstrate an eight-pack of colorful new mirrorless concepts. Tucked away in the NEX corner were four NEX-3 and four NEX-5 cameras, all doused in colors that aren’t available anywhere at the moment. We’re guessing that Sony’s doing its best to beat Colorware to the punch here, and a kind booth representative noted that these were simply “ideas” and that the company wasn’t yet committed to making any of them. If you’re accepting opinions, Sony, the whole red-black-silver thing is getting a bit tired, so why not throw out a few more options for the style-conscious among us? We’ll take two — an orange and a white. Dankeschön.

Sony reveals ‘color variation concept’ models of NEX-5 and NEX-3 (eyes-on) originally appeared on Engadget on Tue, 21 Sep 2010 13:33:00 EDT. Please see our terms for use of feeds.

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Violight cell phone sanitizer zaps germs

Violight, which specializes in UV toothbrush sanitizers, has officially begun selling a $49.95 cell phone cleaning accessory that incorporates germicidal UV light technology that hospitals use to sterilize medical instruments.

Hands-on with PS3’s 3D Blu-ray update

CNET tests the capability of the Sony PlayStation 3 to play 3D Blu-ray discs.

Volkswagen Plants Audio Ad in Print Newspaper


Readers of The Times of India heard an audio advertisement when they unfolded the print edition of the newspaper this morning. (You read that right.)

Volkswagen paid the publication to fit an audio chip inside the pages (above) that plays in an endless loop until you close the paper, according to tech blog Digital Inspiration. For power, the chip appears to incorporate a photodiode, a photo detector that converts light into current or voltage. That’s pretty clever.

Not a believer? Check out the video below showing the audio ad in action.

It’s clearly a publicity stunt on VW’s part, and it seems kind of creepy, but most readers are reacting positively to the ad on Twitter. And we’re sure The Times is enjoying the extra cash from the eccentric ad, like any print publication would these days.

“One of those rare days when ppl in #mumbai will buy times of india to see (also hear) the Volkswagen advertisement and not for news,” tweeted Moulin Parikh.

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NVIDIA teams with PGI for CUDA-x86, gifts its brand of parallelism to the world

NVIDIA’s GPU Technology Conference 2010 just kicked off in San Jose, and CEO Jen-Hsun Huang has shared something interesting with us on stage — thanks to a partnership with The Portland Group, it’s bringing the CUDA parallel computing framework to x86. Previously limited to NVIDIA GPUs — and the lynchpin of NVIDIA’s argument for GPGPU computing — CUDA applications will now run on “any computer, or any server in the world.” Except those based on ARM, we suppose. Still no word on NVIDIA’s x86 CPU.

NVIDIA teams with PGI for CUDA-x86, gifts its brand of parallelism to the world originally appeared on Engadget on Tue, 21 Sep 2010 13:10:00 EDT. Please see our terms for use of feeds.

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Science for Dinner: It’s the New Normal [Taste Test]

Not so long ago, you might have walked out of a restaurant that served you ludicrous-sounding creations like cream of mushroom foam, or spheres of olive oil that explode in your mouth like salmon roe. Not anymore. More »

iPhone 4 vs. Galaxy S: Extreme rally challenge

Our eccentric chums at CNET UK have made a lighthearted head-to-head video pitting two of 2010’s hottest cell phones–the iPhone 4 and the Samsung Galaxy S.

Sony promises higher-end SLT camera

The electronics giant is pleased with its translucent-mirror camera designs, and it promises to sell a higher-end sibling to the a33 and a55 within a year. pOriginally posted at a href=”http://news.cnet.com/8301-30685_3-20017122-264.html” class=”origPostedBlog”Deep Tech/a/p

QPC’s Articulated Naturality Web looks to one up augmented reality

We’ve already heard QderoPateo Communications (or QPC) talk up its notion of “articulated naturality” on smartphones, but it looks like the company has really gone all out for the World Economic Forum’s recent Summer Davos Conference. That’s where the company laid out its ambitious vision for an “Articulated Naturality Web,” which promises to take the concept of augmented reality to a whole new level. Described as a “complete renaissance in the way we approach technology,” the system would let you check hotel room availability simply by looking at the outside of the hotel, try out different furniture in an empty office space, look at items from a museum before you go inside, and get a weather forecast just by looking at the sky, to name just a few possibilities. Ambitious to be sure, but is it actually attainable in the near future? We certainly hope so. Head on past the break for the video.

[Thanks, Marius]

Continue reading QPC’s Articulated Naturality Web looks to one up augmented reality

QPC’s Articulated Naturality Web looks to one up augmented reality originally appeared on Engadget on Tue, 21 Sep 2010 12:48:00 EDT. Please see our terms for use of feeds.

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ATT launches satellite phone

Geared for people who need cell phone reception in remote areas, ATT’s new TerreStar Genus smartphone taps into satellites to provide voice, data, and IM services. pOriginally posted at a href=”http://news.cnet.com/8301-1035_3-20017106-94.html” class=”origPostedBlog”News – Wireless/a/p