Accessory makers are the weak link in keeping any super-secret product launch super-secret, even if the folks making accessories are in the same company. So it’s not especially a surprise that a Nook Color Film Screen Kit appearing on (then quickly pulled from) BarnesAndNoble.com has leaked a likely image of the Nook Color a day early.
Barnes & Noble has a media event tomorrow (October 26) at its Union Square store where it’s expected to announce its next-generation Nook. On Friday, CNET reported sourced information that the new device would be called Nook Color, have a 7″ color-capable screen and retail for $249, splitting the difference between its current-generation E Ink Nook and more expensive Android or iOS tablets. Now a CNET source again has the Nook Color Film Screen Kit, featuring the image above.
Meanwhile, the Wall Street Journal reports that Barnes & Noble is launching a subsite of its e-book store called NookKids.com. Nook Kids should have 12,000 chapter books available by this Sunday (October 31), with 100 or so picture books following in mid-November, and enhanced children’s books coming in early 2011.
Picture books suggest color screens and a mid-November availability for the Nook Color. (David Carnoy’s source at CNET also tipped towards a November release.) In addition to NookKids.com, Barnes & Noble has also registered NookColor.com. So if nothing else, the new device will almost definitely be called Nook Color.
Assuming the mockup above is a fair image of the new Nook Color, we’re looking at a single hardware button on the face — so touchscreen, probably Android-based like the first Nook.
As I reported Friday, the big question hanging over the Nook Color, like all color e-readers, is its choice of screen technology. E Ink is low-power and highly readable, even in direct sunlight, but is limited to grayscale still images. LCD and LED screens have great color and video capability, but are power-hungry and harder on the eyes for extended reading. Qualcomm’s Mirasol technology, which combines aspects of both (low power consumption, good readability, color/video capability) is still probably six months off, maybe longer for larger screens.
Barnes & Noble’s EPUB-based e-book format is color-capable, so they could switch over to producing color books without many problems. But Pandigital, a company that partnered with B&N on a touchscreen e-reader, produced an LCD color e-reader earlier this year that was generally considered a failure.
Unless Barnes & Noble’s has a really neat trick up their sleeve, they have some tough choices. It’s a huge gamble. When it comes to e-readers and e-books, adding more color, more interactivity, more features always seems like a good idea. But there’s a very fine line separating an absolutely amazing, incredibly capable e-reader and a really crappy, hamstrung tablet.
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