We’ve just discovered these funny TV ads for Wacoal’s LaLan bras which have become quite a talking-point in Japan.
Like that other hit, UNIQLO’s UNIQLOCK, the Uwasa no Ribbon Bra (literally “rumor ribbon bra”) commercials feature a slightly surreal, addictive-to-watch dance, and of course — in a very Japanese way — charmingly cute models. The number of synchronized dancers and their nationalities varies a bit but there is usually two or three, and often in some incongruous location like a just-too-cluttered living room or fairy tale-style theater.
With singers including Haigou Meiko and Eri Umehara, the songs have also proved popular for their bizarre lyrics and slightly retro pop feel. “I will protect your bust” is just one of the gems! Much like Japan’s hilariously blunt and entertaining itchy groin commercials, somehow I just can’t picture a bra ad like this in other countries.
This seems to be the most recent addition to the series and is probably my personal favorite.